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- Target Your Market With Appropriate Ad Copy
- For years, advertisers have attempted to target "The right customers" through carefully selected media vehicles. But mailing lists aimed at specific demographic, geographic and psychographic profiles have fallen short so often that a 3-percent conversion rate is considered a big success. Carefully selected TV shows and radio formats have also...
- White papers 2005-04-11
- Turn It Up
- Radio campaigns are standard fare for many entrepreneurs nationwide. But does a person know what turns a ho-hum radio concept into a terrific ad and what makes for the most effective on-air copy and execution? It takes more than amusing the audience-though that helps. To get the best results from...
- White papers 2004-01-01
- Radio Ads: How Long Should They Be?
- At the beginning of 2005, Clear Channel Communications lead the radio industry into a brave new world. For the first time ever, 30- and 15-second ads will be priced worth the money. Up until now, all radio ads were priced essentially the same, regardless of length, so everyone ran 60s,...
- White papers 2004-09-13
- How Radio Ads Are Produced
- A well-produced radio spot can inspire the imagination like nothing else. Without a video aspect, the listener's mind is free to wander - to conjure up splendid and impossible scenarios to hold their interest, make them laugh, and, most of all, to pay attention! People listening to radio are usually...
- White papers 2005-03-18
- Publicize Your Business With Radio Interviews
- One way to generate a radio interview is to attach a list of frequently asked questions to the release that are pertinent to the topic. In most situations, the host of the radio show will read from the person's list of questions and lead the person through the discussion of...
- White papers 2003-10-20
- Listen Up!
- According to a 2004 study by media research firms Arbitron Inc. and Edison Media Research, internet radio has an estimated weekly audience of nearly 19 million Americans and growing. Not only are people listening in online, they're also buying online. Monthly internet broadcast radio and video users might represent only...
- White papers 2004-11-01
- Implement a PR Strategy in 7 Days
- One should make a list of all the publications in his or her target market area. These will most likely be newspapers, such as weekly newspapers, daily newspapers, regional business journals, free about-town advertising fliers and chamber of commerce newsletters. Next, the person should determine the radio and television stations...
- White papers 2004-03-15
- Radio Ads
- Choosing the right radio stations from the many that are available isn't as difficult as it may seem at first. Radio divides it's audiences into age ranges (18 - 34, 18 - 49, 25 - 54, 45+ and so on) and gender (female, male and adults - choose adults if...
- White papers 2006-01-17
Additional Resources
- George P. Roberts, Chairman and CEO of P-Com, Inc. Receives 1996 Northern California Entrepreneur of the Year Award
- CAMPBELL, Calif.--BUSINESS WIRE--July 1, 1996--P-Com, Inc. (NASDAQ National Market: PCMS), a manufacturer of millimeter wave radio systems, announced today that George P. Roberts, Chairman and CEO, received the 1996 Northern California Entrepreneur of the Year Award.Sponsored by Ernst & Young, NASDAQ, USA Today, Sprint Business, and the San Francisco Business...
- Research articles 1996-07-01
- Space Media Inc. Acquires thespacestore.com to Offer Space Products to Enthusiasts on the Web
- Business Editors WASHINGTON--BUSINESS WIRE--July 11, 2000 Former Houston Radio Personality, Mother and Entrepreneur Helms NASA-Inspired Web Enterprise As the first acquisition in an aggressive strategy to further broaden its stake in the space media industry, Space Media Inc.TM (SMITM), has acquired The Space StoreTM (www.thespacestore.com). ...
- Research articles 2000-07-11
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