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- 7 Ways to Build Buzz to Increase Sales
- This paper provides seven buzz-building ideas that won't cost a person a penny, and will, without a doubt, help the person generate positive word-of-mouth in his or her territory. The aim here is to determine the best untapped avenues of opportunity for a person to get his or her word...
- White papers 2005-01-10
- Direct Marketing 101
- Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is...
- White papers 2004-11-01
- Turn Your Competitors Into Allies
- Some marketing pundits will tell a person that his or her competitors are "The enemy." But those who think they have to "Kill or be killed" to excel in business are on the entirely wrong track. Marketing never needs to be a blood sport. Studies bear out what most already...
- White papers 2006-05-15
- Expanding Your Customer Base
- Customers come and customers go, and some just stay around. The ones that stay around are ideal because they usually buy over and over, and tell people about it over and over. But how does a person get these customers in the first place? Of course, this is the essence...
- White papers 2006-03-27
- Do You Need Help Promoting Your Business?
- The ideal situation for any business is to have a sales representative acting on one's behalf to sell the business's products and/or services. The con is that the person selling bears the full cost of his or her salary and benefits along with the time it takes to manage him...
- White papers 2004-05-17
- Boost Sales With a TV Commercial
- Many businesses and organizations don't consider advertising on TV because they think it's too expensive. While this might be true for advertising on prime time network television or once a year Super-Bowl commercials, there are other affordable on-air alternatives and strategies to consider. Mention television, and immediately people think big-company...
- White papers 2005-06-27
- Using Marketing in Your Sales Call
- Guerrilla marketers know to be proactive when it comes to direct selling. Waiting for a client to specify a desired solution and playing the competitive bid game is un-guerrilla like. Direct sales overcomes this. Guerrilla marketers say nothing happens in a company until something is marketed. Guerrilla sellers say nothing...
- White papers 2005-11-28
- Land Customers With a Marketing Bribe
- Getting attention is the number-one goal of any marketing campaign. One of the ways to get this necessary attention is to offer something of value to the target prospect. The offer can be in the form of an incentive to reply for more information, an incentive to buy something, or...
- White papers 2005-12-27
- Increase Your Sales With a Company Catalog
- When the internet came along, Entrepreneurs quit looking at catalogs as a solid business model, and instead of ink on paper, they chose to put digital pictures on a screen. Print catalogs quickly fell to the bottom of many business owners' popularity charts. The author cautions people not to make...
- White papers 2005-06-28
- Turn Up the Heat
- The most successful companies create and diligently pursue an integrated year-round program that addresses all their prospects and customers. An "Integrated" program marries sales with marketing. In fact, all marketing functions - from advertising and public relations through direct marketing and production of collateral materials - exist to support the...
- White papers 2004-07-15
- How to Motivate Cold, Warm and Hot Prospects
- The best marketing mix reaches prospects throughout all phases of the sales cycle. If a person were to focus exclusively on direct mail or PR, for example, at the expense of other tactics, the person would lose prospects along the way. And it's often essential to combine marketing tactics with...
- White papers 2003-12-01
- Building Buzz in a New Market
- To successfully stay ahead of inflation, one must incrementally increase sales year after year, and anything less than a strong growth curve may actually signal stagnation, or worse - a slow decline. This paper provides a step-by-step guide. One should Begin by deciding which growth strategy is right for the...
- White papers 2006-01-16
- Create a Steady Sales Cycle
- In order to reap consistent sales, one must regularly sow the right activities to achieve goals. So marketing should be thought of as three distinct phases: sowing, cultivating and reaping. This way, when reaping a new contract, a person is still working other tasks (such as prospecting and follow up...
- White papers 2002-10-28
- The No. 1 Rule in Advertising
- In the past, decisions to purchase revolved primarily around features and benefits. All a person had to do was explain - intellectually - why the product was better than the competitor's. So a person has spelled out the "Features and benefits, features and benefits, features and benefits." And companies everywhere...
- White papers 2005-06-13
- Ring Up Holiday Sales
- According to eMarketer, online spending will rise to $9.1 billion in 2004, and IAB/PricewaterhouseCoopers projects fourth-quarter spending alone will hit a record-setting $2.35 billion. What's more, the most affluent web users, with household incomes of $75,000-plus, are more likely to purchase more than half of their holiday gifts online, according...
- White papers 2005-10-18
- Step by Step
- Recently, somebody asked about the authors early sales experience. When the author was new to sales, one company gave him a card with questions reminding him of what to do before, during and after a sale. This paper provides a list of questions similar to the ones on that card...
- White papers 2003-03-01
- Sales Prospect File
- The best log for use by salespeople in industries where sales are made through incoming calls and during advertising campaigns.
- Tools & templates 2004-08-27
- Sales Price Estimate
- Used to calculate the cost of materials and labor to establish a price estimate.
- Tools & templates 2004-08-27
- Sales Order Form
- This template is used to gather information regarding orders from customers.
- Tools & templates 2004-08-26
- Sales Journal
- This template can be used to record sales, debits, sales tax and receivables for various accounts for a given month.
- Tools & templates 2006-08-17
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