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- Smart Marketing Tips for Your Website
- To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...
- White papers
- Rock-Solid Leads
- Subscribing people to an e-zine without their explicit consent isn't guerrilla marketing - it's spam. And those involuntary subscribers might retaliate. Just a few spam complaints could bring down the website. Or the company could be flamed on a blog that gets top search engine rankings for the company name....
- White papers 2006-05-01
- Online Ads
- While traditional offline advertising is used by many companies to drive customers to their websites, many businesses are trying online ads (such as banners, pay-per-click ads, pay-per-call ads and pop-ups) in e-newsletters, on compatible websites, on search engines and in online versions of newspapers and magazines as a way of...
- White papers 2006-01-17
- 3 Steps to Branding Your Website
- A person's business's website will be many people's first impression of the person's company, products and services. As a result, the person's site represents a critical component of the person's branding strategy: It communicates who the person is, what he has to offer and what he promises his brand through...
- White papers 2005-09-05
- The Missing Link?
- It's easy to get links to a site from other websites. A person, the webmaster or an intern can do the job. And this overlooked marketing strategy offers two big payoffs: more visitors and higher search engine rankings. Not all links are created equal - get links from websites with...
- White papers 2005-09-01
- Holiday Bonus
- With the holidays around the corner, now is a great time to add some special features to one's website that will likely increase sales. There are four specific things a person can do, according to the "2004 Shop.org/BizRate.com Online Holiday Mood Study." The study found that the most successful website...
- White papers 2005-01-09
- Permanent Press
- A person's Web site is many things: an introduction to customers, an information hub and a showcase for the person's stellar product or service. What many entrepreneurs forget, however, is their Web site is often the first stop for journalists seeking information about a company. Savvy business owners know that...
- White papers 2002-08-01
Additional Resources
- Zynga's Gaming Gamble
- In late September a sizzling San Francisco Web gaming company called Zynga took the cloak off its latest creation: an online game that lets people open virtual restaurants on their Facebook pages. Competitors vie for points by tending to pseudo-stoves and cranking out orders of cheeseburgers and chunky fruit salads...
- News items 2009-10-29
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