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186 Resources for

entrepreneurship and marketing

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The Friday Round-Up: This isn't new, but it's fun. The Telegraph's ‘Venture Navigator' allows you to test your entrepreneurial skills across different areas. Go play. Managers are like drunken cyclists, says Freek Vermeulen at Random Rantings -- that is, they look for easily visible solutions rather than peering into the...; Tags: Board, Guy Kawasaki, Telegraph, Lord Turner, Mick Fealty, Jude Fiorillo, Corporate Governance, Marketing Research, Entrepreneurship, Business Operations, Corporate Law, Marketing, Management, Joanna Higgins; Blog posts 2008-07-04
NY Times Heading Back to the Future: In the midst of all the red ink, layoffs, buyouts, stock crashes, and disppearing advertising revenue plaguing the newspaper industry, some companies are making fast, smart changes that suggest a brighter future. Leading the way is The New York Times. While so other media execs are lengthening...; Tags: Blogging, David Weir, New York Times Co.; Blog posts 2008-07-03
The 10 Most Obvious Things About How to Succeed in Business: Are we not yet completely bored by top 10 lists of the things you need to be to succeed? Here's a great example, from Peterson's, a college-oriented site that has built a scholarship program around a top 10 list of things to do to succeed. Here's part of the...; Tags: Corporate communications, Leadership, Michael Fitzgerald, Peterson; Blog posts 2008-06-10
Legal Eagle Becomes Entrepreneur With Help From SCORE: After working in downtown Cincinnati for an environmental corporate law firm, attorney Kyra Raimey decided to go into business for herself. She realized she had a passion for family and labor law, and wanted to strike out on her own. While working to start her law office, she consulted the...; Tags: Marketing research, Cincinnati, corporate law, marketing strategy, marketing, Web site, Web; Case studies
Microtel: Microtel uses custom Wood I Beam joists in the development of its hotels. When it considers a manufacturer for these custom joists, it looks for a quality product in addition to excellent customer service. With a fair percentage of Microtel properties being built in high storm areas it is important...; Tags: Georgia-Pacific Corp., Microtel Computer Systems, customer service, brand; Case studies

Baking Mix Company Sees Business Start To Rise With Help From SCORE: Inspiration comes from all kinds of interesting places. For Meriwether Gilmore and her husband Doug, it sprang from a wisecracking family member. The Gilmores had always liked the idea of being in business for themselves. So, in January 2001, when they sensed the time was right, the Gilmores founded It's...; Tags: brand; Case studies
There's Nothing Artificial About This Orthotics/Prosthetics Entrepreneur's Success In St. Cloud, MN: All her life, Lisa Schoonmaker has had a knack for making things work. As a child, she loved to build models and study the inner workings of various machines. Nowadays, as a certified prosthetist/orthotist, she's combining her mechanical aptitude and interest in medicine to help amputees and people with back...; Tags: Dr., marketing, financial; Case studies
Success Suits Menswear Entrepreneur In Cincinnati, OH: "Dress to impress is your key to success." Buddy Goldstein helps his customers do just that at his upscale menswear store, Blaine's Fine Men's Apparel located in Cincinnati's Old Montgomery neighborhood. With over 10 years in retail menswear, Buddy knows quality and style when he sees it. But even with...; Tags: Marketing research, focus group, market research; Case studies
SCORE Helps Entrepreneur Turn Up The Heat On His Marketing Efforts In Charleston, WV: "Build a better mousetrap," the saying goes, "And the world will beat a path to your door." Charlie Black hopes that adage will hold true for his invention - a better baking pan. With his inventory growing, Charlie began looking at the next step in building his business: getting the...; Tags: Marketing research, marketing strategy, marketing, financial; Case studies
SCORE Helps Inventor Bring Her "Lite Magic" To The Marketplace: Jo Rogers is a woman of many talents. She's an entrepreneur, having started her own bookkeeping and accounting practice, a world traveler, and an accomplished singer and dancer. Sensing she had a product that would be valuable anywhere, particularly with the elderly and those with limited dexterity, Jo acquired a...; Tags: Marketing research, talent, accounting, pricing strategy, marketing; Case studies
SCORE Is A Mane-Stay Of Wig Entrepreneur's Success: Rochelle Scott knew all about the fun side of wigs, having worn them since age 18 despite having what she considers "Terrific hair." she was the one in need of self-confidence and, more importantly, sound business advice. SCORE counselor Don Doner helped revive her confidence and gave her the structure...; Tags: Marketing research, wig, marketing strategy, hiring, marketing; Case studies
SCORE Helps Two Women Entrepreneurs Chart A Path To Success: Jennifer Finn and Nicki Stokosa both with backgrounds in fashion, buying and marketing, they went into business together and established a contemporary women's clothing boutique featuring an exceptional array of designer collections and intimate apparel. But before plunking down a significant amount of savings to get their business concept off...; Tags: Gender and diversity, Marketing research, women, market research, marketing; Case studies
Building a Credible Brand for Your Small Business: Three-time startup veteran and software developer Thomas E. Burns could spend his days writing code. Or he could write a book on branding. Burns founded his first company when he was just 22 years old. Then he joined another company as its first employee. Then the entrepreneurial spirit came calling...; Tags: Programming languages, Development tools, AllBusiness.com, brand, entrepreneurial, branding, programming language, small business, programming, Java, software; White papers
Smart Marketing Tips for Your Website: To compete successfully online, today's firms must maximize their web presence. This means leveraging one's Web site, integrating online and offline marketing efforts, and communicating effectively online. In a few simple steps, the authors' will unravel the mysteries of effective online marketing and help one get the best returns from...; Tags: Web site development, Web technology, Channel management, Marketing research, Entrepreneur.com Inc., marketing, Web site, Web; White papers
How to Run a Successful, Legal E-Mail Marketing Campaign: E-mail marketing is an affordable, effective way to convert interested prospects into customers and develop valuable relationships with existing customer base. And it can be very profitable. But if one does not follow a few basic rules, the e-mail promotions could actually wind up costing him money- or worse. Send...; Tags: Marketing research, Entrepreneur.com Inc., email marketing, e-mail; White papers
PR Can Cure for Small Business Failure: How to Nudge Your Business Toward Success: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. As the entrepreneur, one cannot rely on financing source to...; Tags: small business, financing, bankruptcy, public relations, sales; White papers
From Concept to Customer: Winning Web Strategies for Small Business: Defining an effective Internet and domain name strategy is vital to any business -- especially small or medium-sized businesses that have limited development and promotional budgets. Getting it right the first time is a must. From defining a domain name strategy to understanding the keys to Web...; Tags: Domain names, Channel management, domain name, small and medium business, small business, Web, Internet; White papers
Coffee Bean Importer & Roaster Grows Small Business In Kansas City, MO: Danny O'Neill knows a great cup of coffee - but that's not all you need to know to become a successful entrepreneur. SCORE counselor Dick Benner took a look at the extensive planning Danny had already prepared, and set out to help him fine-tune his planning into a viable business....; Tags: small business, marketing; Case studies
Savvy Communications Pro Gets A Boost From SCORE In Irvine, CA: Michelle Howe always knew she wanted to start her own business. She always had an entrepreneurial spirit. She saw how difficult it was for her to learn proper business writing skills. She knew there was a workforce out there that needed business writing skills and no one was available to...; Tags: entrepreneurial, workforce, marketing; Case studies
GlassBOX raises USD5m led by JLA Ventures: GlassBOX Television, a cross-platform broadcast and VoD startup, has raised USD5m in Series A funding led by JLA Ventures. Aver Media and Frantic Films also added to the round, alongside various angel investors. The funds will be used to launch new channels and to relaunch GlassBOX's existing station BITE...; Tags: Entertainment, GlassBOX, Video On Demand (VoD), Portals, Advertising & Promotion, Business Structures, Entrepreneurship, Tv & Home Theater, Broadband Internet, Digital Media, Personal Technology, Home Entertainment, Internet, Marketing, Finance, Management, Telecommunications, Consumer Electronics, Andrew McDonald, JLA Ventures; News items 2008-06-10