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National Commission on Entrepreneurship (6 results)
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- Entrepreneurs - Are You the Victim of the Time Thieves?
- Each individual knows the situation, he is working for yourself, but he does not seem to be making much progress and never seem to have any time to himrself. Does he often say "if only I had more time". The person is a victim of the Time Thieves?
- White papers 2006-09-19
- How to Attract an Audience
- Unless a person already has an industrywide reputation that will attract people, the person is going to need to travel to larger markets. Living in a smaller community has advantages, and if the person has chosen a community within driving distance of larger cities, the cost and difficulty of travel...
- White papers 2006-07-01
- Write a Creative Marketing Plan in 7 Sentences
- To create a good marketing plan an individual need three basic things (besides the guerrilla marketing prerequisites of time, energy and imagination). The person needs lots of information. The person needs thinking time, analysis, ideas, creativity and imagination, all wrapped up into "Brain power." Finally, the person needs initiative: the...
- White papers 2006-04-24
- 7 Ways to Milk Your Media Coverage
- A person has just grabbed the media's attention with an intriguing press release; now the person is on the way to achieving his or her public relations goals. But the person should not stop here. There's lots more the person can do after he or she has received media coverage....
- White papers 2006-04-06
- Put Your Best Foot Forward
- A person's logo is the very first image customers associate with the business, so the person will want it to hit the right note. To get the skinny on choosing a killer image, the authors' went to Bruce Lowry, founder of Summitsoft and creator of the company's Logo Design Studio...
- White papers 2006-04-01
- 9 Ways to Recycle a Press Release
- What does a person do with a press releases when the person is done with them? Does the person file them away and forget about them? Or do they just get tossed in the trash? Well, don't dismiss those press releases just yet. This paper offers nine ideas for getting...
- White papers 2006-03-13
- In Any Event...
- How many community or local business events has the company sponsored in the past year? Perhaps a person will have participated in three, four or even more. But how much attention did the person really get for all the hard work and time invested? With the arrival of spring- and...
- White papers 2006-03-01
- Riding the Airwaves
- Does a person want to raise awareness of a product, service or issue, but lack the deep pockets required for a nationwide advertising campaign? Or perhaps the person is looking for the kind of credibility advertising can't buy. By conducting a PR radio tour, a person can win the publicity...
- White papers 2006-02-01
- Creative Autoresponders Keep You on Customers' Minds
- An autoresponder is an automatically generated e-mail triggered by the site visitors' action. A person can set up multiple autoresponders, each with a valuable message. The person should make the auto-responder copy appropriate for the actions visitors take. The person should offer educational tips in response to information requests and...
- White papers 2005-11-01
- Creating a Brand for a One-Man Show
- If done right, one's brand becomes the heart and soul of his or her business and what ultimately allows a person to stay visible in an increasingly invisible world. As the entrepreneur behind the brand, this paper provides some suggestions to consider. A person's brand is a compass that should...
- White papers 2005-09-19
- 3 Steps to Branding Your Website
- A person's business's website will be many people's first impression of the person's company, products and services. As a result, the person's site represents a critical component of the person's branding strategy: It communicates who the person is, what he has to offer and what he promises his brand through...
- White papers 2005-09-05
- Competitive Intelligence on a Shoestring
- Does the following scenario sound familiar? A person has an idea for a product or service, and is reasonably certain the market for the product exists, so now the person wants to check out the competition. But the person is in startup mode or has very limited financial resources. So...
- White papers 2005-08-26
- Spill the Beans
- When a person gives away information, it seems like the person is sharing secret stuff. The person is not, but that's the perception, because the person is offering people value without asking them to open their wallets. Help people solve a problem or teach them something, and they'll want to...
- White papers 2005-07-01
- Creating Newsletter Content
- A person may take it for granted, but he will know a lot about his business that customers would find interesting. The person also brings his personality to work. So the person already has the foundation for the content and tone of his e-mail newsletters - the person is ready...
- White papers 2005-06-29
- Shout It From the Rooftops
- Whether a person sells high-tech gadgets or craft supplies, or is a dog-walker or a restaurateur, the person is an expert in something. Becoming a public speaker will allow the person to share that expertise and get his or her business recognized at the same time. Before the person markets...
- White papers 2005-05-01
- Mind Over Market
- If a person is making a list of the top three things that would make his or her business a success today, marketing should be at the top of the list. Pure and simple, if people don't know about a person, his products or services, they can't buy from the...
- White papers 2005-03-01
- Getting Ink
- So a person wants to land his or her business message on the pages of The Wall Street Journal or Vogue. Sound impossible? Not really. The person can hire an experienced publicist or PR firm with established media contacts, or can go it alone and still achieve media-relations success -...
- White papers 2005-02-01
- 7 Ways to Build Buzz to Increase Sales
- This paper provides seven buzz-building ideas that won't cost a person a penny, and will, without a doubt, help the person generate positive word-of-mouth in his or her territory. The aim here is to determine the best untapped avenues of opportunity for a person to get his or her word...
- White papers 2005-01-10
- What a Deal!
- If a person is staying at a hotel for an extended period, or have several colleagues staying as well, the person should ask for a volume discount. Instead of the reservation desk, the person should deal with the hotel sales director. If the person can't negotiate a decent price break,...
- White papers 2005-01-01
- Hot on Their Trail
- If a person is using an ad-tracking program, the person is likely monitoring the profitability of internet marketing efforts. That's if customers buy online. But can customers order by phone, fax, mail or in person? If a person is not giving credit to the online ad campaigns that generate offline...
- White papers 2004-12-01
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