Entuity Inc.

Shawn Luetchens is a Managing Director at Saffron Hill Ventures. Prior to founding Saffron Hill, Shawn worked as an investment principal for Tribune Ventures where he invested in seed stage through pre-IPO round financings for digital media, infrastructure, and commerce companies. Shawn served on the Board of four Tribune portfolio companies and established Tribune's first seed stage financing. From 1991-1994 Shawn worked for a private consulting firm based in Washington, DC where he managed technology development research projects focused on the development and financing of emerging technologies. Earlier in his career, Shawn worked as a Senior Project Manager for the US EPA managing multi-million dollar technology research, design, and construction projects. Shawn earned an MBA from Northwestern University's J L Kellogg Graduate School of Management and a BS in Physical Sciences from the University of Nebraska.

Sir Thomas Macpherson has had a long and distinguished military and business career and brings a wealth of experience to EMAC across a broad range of disciplines. He was educated at Edinburgh Academy, Cargilfield, Fettes College and Trinity College Oxford, where he graduated with a first class honours degree in Politics, Philosophy and Economics. He later became chief executive of Mallinson-Denny plc and has been chairman or director of numerous well-known companies including Scottish Mutual, TSB Scotland, Birmid Qualcast plc, Keller Group plc, Allstate Insurance (Europe), the Societe Generale Merchant Bank, Caledonian Paper plc, and the National Coal Board. He is currently chairman of Annington Holdings plc and Boustead plc. In public life, Sir Thomas is active in the Confederation of British Industry and has been president of the London Chamber of Commerce and the British Chambers of Commerce, from which he became the first British president of the European Chambers of Commerce.

Pieter Hooft is responsible for LMS Capital's UK investment activities. He has over 15 years investment experience in the UK and Europe with individual equity investments ranging from 3 50 million in both established and emerging companies. His sector experience comprises media, consumer, industrial, business services and technology/ internet. Pieter joined LMS Capital in November 2006. He previously worked at Apax Partners and JPMorgan Partners and has additional experience as chairman of Germany's second largest chain of fitness clubs.