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- Mortgage Prepayment Analysis - HELOC Retention Marketing Application
- A large bank is trying to better manage their cash-flows from their mortgage portfolio by trying to identify segments or tranches within their portfolio of consumer loans that have a high probability of closing their loans or using market parlance "Prepay" their loans. They especially wanted to focus on Home...
- White papers 2008-02-14
- An Analytic Approach To Balancing Marketing And Branding ROI
- The marketing Return On Investment ROI has been a topic of considerable debate between proponents of brand management and those of marketing accountability. As the brand management discipline works to leverage marketing investments to meet the challenge of an increasingly fragmented media audience, financial stakeholders of corporations demand a greater...
- White papers 2007-12-24
- Wading Through A Deluge Of Recession Pricing Advice
- Over the past year or so a lot of advice has come out from business thought leaders about recessionary pricing strategies. Consumers reaction to pricing in recessions is not generic across all of their purchases. For instance, if a Brand is in a category with relatively low product differentiation, price...
- White papers 2009-07-01
- U.S. Economic Outlook: Bottom In Sight Or Double-Dip Recession?
- A quick survey of key economic indicators for the U.S. Economy may indicate that some of the downward drivers may be paring back more than expected, which could either indicate a reversal may be in the offing or we are on the brink of a double dip recession. Given in...
- White papers 2009-06-21
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