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7 Resources for

enumerys global

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Economics Of Consumer Demand: Although the housing demand seems to be stabilizing, the ripple effects in credit markets seem to be accelerating. Several large banks have revealed multi-billion dollar losses resulting from increasing mortgage defaults. This inevitably restricts capital flow throughout the economy both for businesses and individuals. Restrictions on capital flow tend to...; Tags: Consumer, eNumerys Global, Financial Services; White papers 2008-01-01
Do Prime And Sub-Prime Borrowers Alike Default On Mortgages Before Defaulting On Their Credit Cards?: The explanation provided in the Business Week BW article was that most of these borrowers put down small or zero down payments so they don't have much to lose especially if prices had fallen since they made their purchase. People were current on their payments on their cards because people...; Tags: Payment, Credit Card, Borrower, eNumerys Global, Mortgages, Sales Channel, Operational Accounting, Financial Services, Finance, Capital Structures, Sales; White papers 2007-12-24
Mortgage Prepayment Analysis - HELOC Retention Marketing Application: A large bank is trying to better manage their cash-flows from their mortgage portfolio by trying to identify segments or tranches within their portfolio of consumer loans that have a high probability of closing their loans or using market parlance "Prepay" their loans. They especially wanted to focus on Home...; Tags: Pricing Strategy, Analysis, eNumerys Global, Prepayment Analysis, Pricing, Marketing Research, Mortgages, Marketing, Finance, Capital Structures; White papers 2008-02-14
An Analytic Approach To Balancing Marketing And Branding ROI: The marketing Return On Investment ROI has been a topic of considerable debate between proponents of brand management and those of marketing accountability. As the brand management discipline works to leverage marketing investments to meet the challenge of an increasingly fragmented media audience, financial stakeholders of corporations demand a greater...; Tags: Branding, eNumerys Global, Marketing Research, Marketing; White papers 2007-12-24
Tourism Advertising: ROI Driven Destination Brand Equity Management: Countries, States, Cities and Regions that source a significant portion of their revenues from Tourism are constantly debating the right level of Advertising to develop their destination brand. As more and more accountability is required both in the Private and the Public sector, the pressure to generate as much impact...; Tags: Advertisement, Brand, Brand Equity, ROI, eNumerys Global, Branding, Marketing; White papers 2008-10-01

Wading Through A Deluge Of Recession Pricing Advice: Over the past year or so a lot of advice has come out from business thought leaders about recessionary pricing strategies. Consumers reaction to pricing in recessions is not generic across all of their purchases. For instance, if a Brand is in a category with relatively low product differentiation, price...; Tags: Brand, Recession, Pricing Strategy, eNumerys Global, Pricing, Branding, Marketing Research, Marketing; White papers 2009-07-01
U.S. Economic Outlook: Bottom In Sight Or Double-Dip Recession?: A quick survey of key economic indicators for the U.S. Economy may indicate that some of the downward drivers may be paring back more than expected, which could either indicate a reversal may be in the offing or we are on the brink of a double dip recession. Given in...; Tags: Trend, Indicator, eNumerys Global, Microsoft Outlook, Marketing Research, Microsoft Office, Office Suites, Software, Marketing; White papers 2009-06-21