Resources

2 Resources for

erich joachimsthaler

Create Customer Advantage: Don't Miss the Forest for the Trees: Businesses are always trying to gain competitive advantage by tweaking their products and services to one-up the competition and grab the customer's eye. Which is just common sense and good business, right? Wrong, actually, according to an interesting post by Erich Joachimsthaler on today's Harvard Business Review...; Tags: Competitive Advantage, Airline, Management, Strategy, Jessica Stillman; Blog posts 2007-08-01
What's Ailing Coca-Cola?: For the past two years Coke has been losing drinkers to low-sugar alternatives. So Coke, responding to consumer demand for healthier drinks, starts bottling Coke Zero, a sugar-free and zero calorie variation of Coca-Cola. Smart move right? Maybe in the short term, but Coke still faces strategic...; Tags: Food & Beverage, Beverage, Coca-Cola Co., Manufacturing, Joseph De Avila; Blog posts 2007-04-23