ESPN

News & Analysis

espn and programming - All News and Analysis

• RCN and Disney-ABC Television Group and ESPN Sign Multi-Year Agreement to Provide Subscribers with Wide Range of Programming, Content & Services

  - 2007-07-23

  Deal Includes Access to ESPN360.com, ABC News Now, ESPN2 HD and Disney and ESPN Content for RCN Video On Demand

  Tags: agreement, Disney Corp., ESPN, programming

• Unum recently announced a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming.(BRANDING)

  - 2007-06-01

  UNUM RECENTLY ANNOUNCED a partnership with ESPN that involves the sole sponsorship for the "Injury Report" that runs during the network's Major League Baseball programming. The sponsorship began April 26 with Baseball Tonight and will run t UNUM RECENTLY ANNOUNCED a partnership with ESPN that involves...

  Tags: branding, ESPN, MLB, network, partnership, programming

• Historic bout could have lasting effect

  - 2007-05-02

  Sudden stars such as the 1980 U.S. Olympic hockey team or Triple Crown horses don't convert the masses into year-round fans of their sports. So even if HBO's Oscar De La Hoya-Floyd Mayweather Jr. fight Saturday is a hit, why assume boxing will get a lasting benefit? ...

  Tags: ABC Inc., ESPN, Games, MARKETING, NBC Universal Inc., programming, radio

• MediaFLO USA and ESPN Team to Offer TV-Quality Sports Programming to Mobile Consumers

  - 2007-02-08

  ESPN Launches Its First-Ever 24/7 Channel for Mobile

  Tags: ESPN, mobile, programming, Qualcomm MediaFLO, team

• ESPN Deportes Radio and MRN Radio Announce 2007 Programming Schedule

  - 2006-11-17

  ESPN Deportes Radio to Broadcast 'Sobre Ruedas' Live from Ford Championship Weekend

  Tags: ESPN, programming, radio

• The Most Influential Minorities in Cable

  - 2006-09-11

  We rank the execs who prove cable's definitely not diversity-weak. By the CableWorld staff As the cable industry convenes in New York for Diversity Week, the consensus among executives is that women and ethnic minorities are still fighting for adequate opportunities. Yet cable is hiring more...

  Tags: Cable, Comcast Corp., ESPN, General Motors Corp., marketing, NETWORKING, programming, TELECOMMUNICATIONS, VP

• TBS drops Braves games, joins Fox in rich TV deal

  - 2006-07-12

  Last season Major League Baseball staged its lowest-rated All-Star Game, followed by its lowest-rated World Series, followed by lots of offseason publicity about its stars and steroids. But hey, in the ever-splintering media world, anybody who can still deliver big batches of mostly male eyeballs will do OK when...

  Tags: ESPN, Games, MLB, programming, TVs

• Transit TV Continues to Penetrate the Hispanic-American Market Through Key Transactions; American Latino Added to Programming Mix; ESPN Deportes Signs Advertising Deal

  - 2006-06-05

  LOS ANGELES -- Transit TV, the largest transit broadcast network across North America, announced today further deals with Hispanic focused outlets including American Latino TV and ESPN Deportes.

  Tags: advertisement, ESPN, programming

• ESPN's Mobile Trials.(Entertainment and Sports Programming Network)

  - 2006-04-24

  By Anne Becker What happens when a TV network becomes a wireless service provider? Hey, sports fans! Would you buy a cellphone from ESPN for $399? Apparently not. Since introducing its Mobile ESPN service in selected...

  Tags: entertainment, ESPN, mobile, programming

• Advertisers tune in tie-ins for Black History Month: red lobster, Heineken back history, ESPN fare.(SPECIAL REPORT: BLACK HISTORY MONTH)

  - 2006-02-13

  Black History Month has come under criticism from the likes of Academy Award-winning actor Morgan Freeman among others for relegating recognition of African-Americans to just one month. But for advertisers, February is the perfect time to reach con Black History Month has come under...

  Tags: advertiser, African-American, ESPN, Heineken, network, programming