BNET Industries
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Dow Jones Description
Cable Television Services
Number of Employees 5,000
Peer Companies
NAICS Code Offices of Other Holding Companies: 551112
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Kia's Got Game for NBA
BNET
- 2009-10-28
Kia Motors is back for its second season in the National Basketball Association lineup, tipping off an expansive national activation that coincides with its first year as the league's official automotive sponsor.The automaker's partnership reignites today, as Kia will repeat its role as presenting sponsor of NBA Tip-Off Week. The...
Deadspin, ESPN Exchange Barbs
BNET
- 2009-10-26
The war of words between Deadspin and ESPN over the sports blog's coverage of alleged sexual escapades at the sports cable network heated up following ESPN's dismissal of Major League Baseball analyst and former New York Mets general manager Steve Phillips, who admitted to an affair with 22-year-old production assistant...
Levi's Sponsors ESPN's '30 for 30'
BNET
- 2009-10-07
ESPN has signed Levi's as the presenting sponsor of its documentary series 30 for 30, a slate of films that will serve as the centerpiece of the network's 30th anniversary celebration. Per terms of the deal, Levi's will lead off each film with a branded 45-second "Director's Statement," in which the...
ESPN Finds Its MLB SweetSpot
BNET
- 2009-10-05
ESPN.com launched its SweetSpot Blog Network, which will eventually contain a local-market blog for each of the 30 Major League Baseball franchises, with a charter group representing teams that will participate in the 2009 postseason (the Detroit Tigers visit the Minnesota Twins in a one-game playoff Tuesday, with the winner...
ESPN Readies Local Dallas Site; Outsources Boston Ad Sales To Kraft Sports Group
PaidContent
- 2009-09-25
ESPN (NYSE: DIS) is launching its third city sports news site in Dallas on Monday as it seeks to tries to solidify its presence in major markets. The Dallas site follows the launch of its first local venture, ESPNChicago last April. The Dallas site debut is timed to coincide...
ESPN Mines For Gold In Torrent Of iPhone Downloads
PaidContent
- 2009-09-22
In less than a year, ESPN iPhone apps have been downloaded more than 4.5 million times—more than 2.2 million of the free ESPN (NYSE: DIS) ScoreCenter alone since its June debut. Most of the downloads are for ad-supported versions but twice in the past couple of weeks the Disney...
Ensequence raises USD14.5m for interactive TV
Strategy Eye
- 2009-09-17
Interactive TV firm Ensequence has raised USD14.5m of an anticipated USD22.5m funding round from an anonymous investor. This is Ensequence's fourth funding round, and follows a third round in 2007 in which the company raised USD40m from an unidentified source. ...
ESPN Planning UK Online Sports Portal
PaidContent
- 2009-09-13
What’s missing from ESPN’s UK soccer package? A website to go with the TV coverage. But the U.S. network has confirmed to us it is preparing a UK sports portal to accompany the broadcasts.We reported this month that the company was hiring senior online editorial staff to work at...
USOpen.org By The Numbers: 5.3 Million Uniques, 6.4 Million Streams
PaidContent
- 2009-09-08
Aided by the holes left in a new slate of cable and broadcast partners and a full platter of weekday action, USOpen.org became the go-to site for tennis fans in search of live feeds—and it shows in the first-week numbers. Unique visitors rose to 5,352,08, up 60 percent over...
ESPN's Ric Bucher: The Post-Crackdown Tweets
BNET
- 2009-08-07
It's been three days since ESPN's Ric Bucher issued the tweet heard 'round the social media world: The hammer just came down, tweeps: ESPN memo prohibiting tweeting info unless it serves ESPN. Kinda figured this was coming ... Since Bucher tweeted about the sports net's new social...
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