Who matters more: the influencer or the people they influence? The answer seems obvious. But the Relationship Economics blog posted an item, Market to the Influenced! that argued the influencers are not so important as they might seem. Getting enough people sufficiently influenced to spread the word is often more ...
Mention the Hearst Corp. and it's tempting to think of a fading media empire, out of touch with new media, Web 2.0, etc. After all, this is the company that owns the San Francisco Chronicle, which has been sinking faster than the Titanic after it met its iceberg. ...
