Working on a sales proposal? Here's a quick way to assess whether you've got a chance of actually winning the business, based upon a conversation I had a couple of years ago with sales proposal guru Tom Sant. Examine the current...
The Essential Sales Proposal ChecklistWho's getting the proposal?Geoffrey,I'd add, "What group (end-user group, influencer group, purchasing) are you submitting this proposal to?" If it's purchasing and you barely know the first two groups, then don't even bother. Maybe...lowball your offer to kill your competitor's margin at this account but...
If your business model involves complex sales proposals, you know how difficult it can be to get the writing process started. Here's a trick from the uber-guru of proposals, Tom Sant, author of Persuasive Business Proposals. Before you and your teams...