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	<title><![CDATA[esso Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to esso]]></description>
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		<title><![CDATA[Exxon Coffee Ads Used Nazi Slogan]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000517/exxon-coffee-ads-used-nazi-slogan/]]></link>
		<description><![CDATA[A company advertising coffee at 700 Exxon gas stations in Germany will tear down its posters because they inadvertently used the same slogan as that which stood at the entrance to the Nazis' Buchenwald concentration camp. The slogan was, "To Each His Own."    The phrase was originally...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 14 Jan 2009 14:53:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/germany.html"><![CDATA[Germany]]></category>
		<category domain="http://resources.bnet.com/topic/exxon+mobil+corp..html"><![CDATA[Exxon Mobil Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/nazi.html"><![CDATA[Nazi]]></category>
		<category domain="http://resources.bnet.com/topic/esso.html"><![CDATA[Esso]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">XOM</category>
		<category domain="tickers">XOM</category>
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		<title><![CDATA[Big guns of gas together in Bass Strait venture.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4692/is_200506/ai_n17594887]]></link>
		<description><![CDATA[Jun 15, 2005 (The Advertiser - ABIX via COMTEX)    Oil and gas from the Kipper Field in Bass Strait will be processed  at an Esso Australia plant in Victoria. Joint venture partners Woodside  Petroleum, Santos, BHP Billiton and Esso want to process the first gas...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 15 Jun 2005 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bhp+billiton.html"><![CDATA[BHP Billiton]]></category>
		<category domain="http://resources.bnet.com/topic/esso.html"><![CDATA[Esso]]></category>
		<category domain="http://resources.bnet.com/topic/woodside+petroleum+ltd..html"><![CDATA[Woodside Petroleum Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[The Paris Court of First Instance to Decide Important Cases on Trademark Parody]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_go1494/is_200410/ai_n6469113]]></link>
		<description><![CDATA[By Emmanuel Baud and Sandra Strittmatter Paris   Originally published October 3, 2004    The Paris Court of First Instance recently rendered two decisions in similar cases involving the non-profit organization Greenpeace and the petroleum industry company Esso in the first case and the nuclear industry company...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Oct 2004 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/areva.html"><![CDATA[Areva]]></category>
		<category domain="http://resources.bnet.com/topic/esso.html"><![CDATA[Esso]]></category>
		<category domain="http://resources.bnet.com/topic/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Canadian marketers look south for inspiration. (World Market '94)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4898/is_199411/ai_n18007678]]></link>
		<description><![CDATA[Petroleum retailers in Canada are following the example of their US counterparts, as they move toward the convenience store and co-branded fast-food marketing concepts. This 'Americanization' of Canadian petroleum marketing seems to be paying off, as it has resulted in the appointment of forward-looking and profit-oriented CEOs and the establishment...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Nov 1994 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/esso.html"><![CDATA[Esso]]></category>
		<category domain="http://resources.bnet.com/topic/petro-canada.html"><![CDATA[Petro-Canada]]></category>
		<category domain="http://resources.bnet.com/topic/shell.html"><![CDATA[Shell]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[The view from Canada: can the patient be saved? (retail gasoline sector)(includes related article) (World Market '93)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb4898/is_199310/ai_n18006880]]></link>
		<description><![CDATA[Canada's retail gasoline sector suffers from overextension, environmental casualties and weak demand coupled with low operator quality. Three major firms dominate the industry which has not enjoyed overall profitability since the 1980s. The period 1994-97 is expected to be most critical for the country's retail gasoline sector while small independent...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Oct 1993 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/esso.html"><![CDATA[Esso]]></category>
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		<category domain="http://resources.bnet.com/topic/shell.html"><![CDATA[Shell]]></category>
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