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Best Practices: What You Need to Know to Successfully Launch a Call Tracking Program: Call tracking technology, pay for performance and pay per call pricing services offer publishers, search engines and lead generation marketers promising new ways to demonstrate value and generate revenue. In this white paper one will learn "Best practices" based on real-world call tracking implementations, including the key technology advances one...; Tags: Advertising & Promotion, eStara Inc., pay-per-call advertising, best practice, pay-for-performance, search engine, pricing strategy; White papers 2004-08-14

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Major Portuguese Soccer Club Wins Three Awards for Viral Campaign Powered by ATG: Interactive marketing campaign uses Click to Call service to drive new membership registrations CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform-neutral optimization services, congratulates Sporting, a Portuguese soccer club, which has won three prestigious awards from marketing media channels ad:tech,...; Articles 2008-06-18
ForRent.com® Quickly Converts Leads into Lease Agreements with eStara Click to Call and eStara Save & Send: Leading Internet Listing Service First to Offer eStara Technologies to Apartment Community for Real-Time Personalized Contact CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and e-commerce optimization services provider, today announced that ForRent.com, a leading online marketplace for apartment seekers, property managers...; Articles 2008-05-07
eStara Wins 2008 ad:tech Award for "Best Direct Response Campaign": eStara's Click to Call technology brings the Web to life, sets the standard for technology designers and strategic thinkers in interactive marketing CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc.), the top-ranked e-commerce platform and optimization services provider, today announced ATG's eStara Click to Call service won Best...; Articles 2008-04-16
eStara Expands Global Footprint with Publicar Partnership: Latin America's Oldest Private Telephone Directory Publisher Offers Cutting-Edge Technology to Enhance Advertiser Performance CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the top-ranked e-commerce platform and optimization services provider, today announced it has entered into a partnership with Publicar, a division of Carvajal, to make...; Articles 2008-04-08

Commercial Truck Trader Drives Customers from Web to Phone with eStara Click to Call Technology: Leading Commercial Truck Marketplace Immediately Connects Truck Dealers and Customers for Increased Sales CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that Commercial Truck Trader, online and print marketplace for commercial and work truck classified advertisements,...; Articles 2008-03-26
Equipment Trader Converts Online Browsers to Buyers with Click to Call Technology: Leading Equipment Marketplace Facilitates Real-time Communication between Equipment Dealers and Customers for Seamless, Cross-channel Experience CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that Equipment Trader, the largest online classified advertising marketplace for equipment buyers and...; Articles 2008-03-12
RV Trader Drives Leads to Dealers with ATG's eStara Click to Call and Call Tracking Services: Leading RV Marketplace Creates a Personalized Connection between RV Dealers and Customers CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that RV Trader, the largest database of recreational vehicles for sale online has introduced enhanced calling...; Articles 2008-03-12
Ventura Web Design Partners with eStara to Instantly Link Customers to Web Agents: Interactive agency enhances online shopping experience with Click to Call technology CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, and Ventura Web Design, an authorized Yahoo! Store Developer, today announced a partnership that will offer Ventura merchants the...; Articles 2008-03-03
ATG Completes Acquisition of CleverSet: CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), today announced that it has completed its acquisition of CleverSet in a transaction valued at approximately $9 million in cash. On January 22, 2008, ATG announced a definitive agreement to acquire privately held CleverSet, a technology leader in...; Articles 2008-02-06
Guidester Names John Federman CEO: Senior Executive Brings Years of Proven Management Expertise and Online Retail and Customer Conversion Experience to Guidester NEW YORK -- Guidester, Inc., the first paid search e-commerce network for manufacturers, today announced the appointment of John Federman to president and chief executive officer. A proven leader, Federman brings...; Articles 2008-01-14
ATG To Attend the Credit-Suisse Software Conference: CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading eCommerce platform provider, today announced that management is scheduled to participate in the Credit-Suisse Software Conference on Wednesday, June 13, 2007. At the conference, Chief Executive Officer Bob Burke and Chief Financial Officer Julie Bradley will provide insight...; Articles 2007-06-06
ATG to Present at the FBR 2007 Growth Conference: Presentation to be Webcast Live on May 30th CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading eCommerce platform provider, today announced that management is scheduled to present at the FBR Growth Conference on Wednesday, May 30, 2007. At the conference, Chief Financial Officer Julie...; Articles 2007-05-23
Morning Alert for Art Technology Group Inc.: M2 PRESSWIRE-2 May 2007-Small Cap News: Morning Alert for Art Technology Group IncC1994-2007 M2 COMMUNICATIONS LTD RDATE:02052007 Morning Alert for Art Technology Group Inc (NASDAQ:ARTG) ATG makes the software and delivers the on demand solutions that the world's most...; Articles 2007-05-02
ATG Reports First Quarter 2007 Results: -Cash Flow from Operations Increased 191% Year-Over-Year -Revenue Increased 22% Year-Over-Year -Company Announces a Stock Repurchase Program CAMBRIDGE, Mass. -- Art Technology Group, Inc. (NASDAQ: ARTG), the leading eCommerce platform provider, today reported financial results for the first quarter ended March 31, 2007. ...; Articles 2007-04-24
VOIP5000, Inc. Board of Directors Considers the Sale of Clixme.com: VOIP5000, Inc. (PINKSHEETS: VPFI), aprovider of click to call services under the Clixme name as well as otherVoIP applications for online businesses, announced today that its board ofdirectors has determined that, upon the proper terms and conditions, itwould sell its Clixme.com subsidiary. "We feel at this time that there is...; Articles 2007-04-11
eStara Announces New Vice President of Local Media: eStara, the leading provider of proactiveconversion solutions for enhancing online sales and support initiatives,today announced the addition of industry veteran Shari Solis as vicepresident of sales, local media. Most recently with Cox AutoTrader andWho's Calling Inc., Solis has extensive experience in the call trackingspace, working with advertisers to...; Articles 2007-03-20
ATG Announces Adoption by John Federman of Rule 10b5-1 Pre-Arranged Sales Plan: CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading eCommerce platform provider, today announced that John Federman, a Senior Vice President of the company, has established a pre-arranged sales plan with a broker intended to comply with Rule 10b5-1 under the Securities Exchange Act of 1934. ...; Articles 2006-12-18
ATG Announces Appointment of John Federman as Senior Vice President: CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading eCommerce platform provider, today announced the appointment of John Federman as Senior Vice President. Federman brings more than 20 years of technology and management experience to the company. He will report directly to ATG's President and Chief Executive...; Articles 2006-12-11
ATG Completes Acquisition of eStara: CAMBRIDGE, Mass. -- ATG (Art Technology Group, Inc., NASDAQ: ARTG) today announced it has completed its acquisition of eStara, a privately held company based in Reston, Virginia. ATG announced a definitive agreement on September 19, 2006 to acquire eStara in a stock and cash merger transaction. eStara's market...; Articles 2006-10-02

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