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	<title><![CDATA[estara inc. Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to estara inc.]]></description>
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		<title><![CDATA[Red Lion Hotels Enhances Web Site With eStara Click to Chat]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200801/ai_n21213995]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Red Lion Hotels Corporation will integrate eStara Click to Chat in its Web sites.  Red Lion currently utilizes eStara Click to Call and post-call surveys, and is adding live chat functionality...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 30 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/red+lion+hotels+corp..html"><![CDATA[Red Lion Hotels Corp.]]></category>
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		<title><![CDATA[Industry-First Commissioned Study Finds Financial Institutions Experience 304 Percent Average Return on Investment Using Click to Call]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200712/ai_n21136445]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the findings of a commissioned study conducted by Forrester Consulting on behalf of eStara to determine the costs, benefits, risks and ROI affiliated with implementing eStara Click to Call technology for financial institutions. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 06 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Converts Boat Trader(R) to Proactive Conversion and Tracking Solutions]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200712/ai_n21135542]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that BoatTrader.com, a classified-driven Web site linking boat buyers and sellers, will implement eStara Click to Call and Call Tracking technology across its website to help optimize advertiser listings, drive sales conversions and...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 03 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/trader.html"><![CDATA[trader]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Unveils Results of Total Economic Impact Study for Click to Call in Financial Services Industry]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21134997]]></link>
		<description><![CDATA[Who:    Brad Strothkamp, Senior Analyst, Forrester Research and Nancy         Liberman, Senior Director, Marketing, eStara   What:   Financial Services organizations looking to generate sales and         improve contact center efficiency...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 29 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[financial]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Takes Top Prize in SIA's 2007 Summit Marketing Effectiveness Awards]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200710/ai_n20531923]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, has been named a "Best Of" winner in the consumer product category of Summit International's SIA 2007 Summit Marketing Effectiveness Award competition for their work with Opel Prepare Your Hair campaign. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/semiconductor+industry+association.html"><![CDATA[Semiconductor Industry Association]]></category>
		<category domain="http://resources.bnet.com/topic/summit.html"><![CDATA[Summit]]></category>
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		<title><![CDATA[Yves Rocher Deploys eStara Click to Call]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200709/ai_n19524776]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Yves Rocher, a leading botanical beauty care company in France, has enhanced its new Web site with eStara Click to Call.  Using this technology, visitors to the Yves Rocher Web site...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 17 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Launches Audio Clips to Enhance Listings for Online Directory Publishers]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200708/ai_n19464853]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the general availability of eStara Audio Clips. This new offering allows directory publishers and their advertisers, as well as business Web site operators, to easily embed voice messages within any electronic medium. ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 15 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Introduces Form to Phone to Let Advertisers Qualify and Respond Quickly to Online Leads]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200708/ai_n19427352]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the launch and general availability of eStara Form to Phone.  Internet browsers need only to fill out a form, and the online retailer of choice or nearest franchise of that brand is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Click to Quit: Free & Clear Partners With eStara to Curb Tobacco Use]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19196791]]></link>
		<description><![CDATA[A leading provider of proactive conversion solutions for enhancing online sales and support initiatives, eStara, and a national leader in coaching-based tobacco cessation programs, Free & ClearŪ, have joined state-of-the-art technology and tobacco cessation coaching to celebrate  the World Health Organization's "World No Tobacco Day." ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/clear.html"><![CDATA[Clear]]></category>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/tobacco.html"><![CDATA[tobacco]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Click to Call Keeps Red Lion Hotels Customers Happy]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19162698]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that Red Lion Hotels Corporation (NYSE: RLH), a full-service upscale hotel chain, has increased its customer satisfaction rate since implementing eStara Click to Call on its Website in August 2005. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 22 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Establishes Customer Advisory Board]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19110928]]></link>
		<description><![CDATA[eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the establishment of its Customer Advisory Board.  In conjunction with ATG's annual user conference Insight Live 2007 earlier in the month, the company held its first Customer Advisory Meeting, featuring a diverse...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara to Launch Click Suite for Interactive Marketers at Ad:Tech San Francisco]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200704/ai_n19011072]]></link>
		<description><![CDATA[eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today introduced Click Suite for Interactive Marketers.  Based around eStara's industry leading Click to Call technology for the voice enablement of online campaigns, Click Suite for Interactive Marketers couples innovative technology with advanced tracking...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 19 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara's Cid Jenkins Joins Panel at Net.Finance 2007 Conference]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200704/ai_n18800684]]></link>
		<description><![CDATA[What:  The unification of marketing strategies has been a major priority within the financial services industry.  While more customers are conducting research online, many are still choosing offline channels when purchasing financial services products. However, the level of influence that the online channel exerts on offline sales is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 11 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Announces New Vice President of Local Media]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200703/ai_n18736002]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the addition of  industry veteran Shari Solis as vice president of sales, local media.  Most recently with Cox AutoTrader and Who's Calling Inc., Solis has extensive experience in the call tracking...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[John Federman of eStara Joins Kelsey Group Panel on the Convergence of the Phone With Local Internet Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200703/ai_n18707551]]></link>
		<description><![CDATA[Who:    John Federman, CEO, eStara  What:   Although Alexander Graham Bell never had the pleasure of         searchin for a local business online, his greatest         invention, the phone, is playing...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 13 Mar 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/internet+advertising.html"><![CDATA[Internet advertising]]></category>
		<category domain="http://resources.bnet.com/topic/kelsey+group.html"><![CDATA[Kelsey Group]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Sonic Solutions Selects eStara's Click to Chat]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200703/ai_n18707646]]></link>
		<description><![CDATA[eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced Roxio, a division of Sonic Solutions, the leader in digital media software, has implemented eStara's Click to Chat across its support Web site to improve service efficiency and enhance the customer experience. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 06 Mar 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[Forrester Research and eStara Host Free Webinar on Best Practices for Deploying Click to Call and Click to Chat]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200702/ai_n18632014]]></link>
		<description><![CDATA[Who: Brad Strothkamp, senior analyst, Forrester Research and John Federman, CEO, eStara ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/best+practice.html"><![CDATA[best practice]]></category>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/forrester+research+inc..html"><![CDATA[Forrester Research Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/webinar.html"><![CDATA[webinar]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">FORR</category>
		<category domain="tickers">FORR</category>
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		<title><![CDATA[Unreal Marketing Solutions Partners With eStara]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200702/ai_n18631229]]></link>
		<description><![CDATA[Unreal Marketing Solutions, a full-service Internet marketing agency offering services to top consumer brands, today announced a partnership with eStara to offer Click to Call to enhance its interactive marketing campaigns. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 26 Feb 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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		<title><![CDATA[eStara Named to Washington SmartCEO's Future 50 List]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200701/ai_n17086627]]></link>
		<description><![CDATA[eStara, leading provider of proactive conversion solutions for enhancing online sales, today announced that it has been named to the Washington SmartCEO Future 50 for the second year in a row. The list represents the top fast-growth companies in the Greater Washington, D.C. area. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 03 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[PCMag.com Launches Click to Call Powered by eStara]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200612/ai_n16887824]]></link>
		<description><![CDATA[Want to offer your customers the personal interaction of a brick-and-mortar shopping experience plus the convenience and ROI of online shopping? ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 05 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/estara+inc..html"><![CDATA[eStara Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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