eToys Inc.

News & Analysis

etoys inc. and marketing - All News and Analysis

• Toys ?R? Us buys new playthings

  Strategy Eye - 2009-02-13

  Toys ?R? Us, owner of the largest toy store in the world, has bought three websites from bankrupt retailer The Parent Company. EToys.com, BabyUniverse.com and EPregnancy.com will join Toys ?R? Us’ two existing sites as the company attempts to expand its web portfolio. ...

  Tags: eToys Inc., R, Sales Strategy, Channel Management, Sales Force Management, Retail, Strategy, Sales, Marketing, Management, Jasper Jackson

• Marketing Yourself To Death - Industry Trend or Event

  - 2001-03-19

  After a binge of overspending, the marketing departments at new-economy companies are cuffing back to save themselves. Two years ago it was the perfect symbol of the new economy's wacky math: Internet companies routinely spent more on sales and marketing than they collected in revenue. Now, some sense seems...

  Tags: Amazon.com Inc., America Online Inc., Ask Jeeves Inc., CBS Corp., eBay Inc., eToys Inc., MARKETING, MarketWatch.com, revenue, SALES, Salon, SMR, Yahoo! Inc.

• eToys Named Best Internet Toy Store by Gomez Advisors; Authoritative Guide to Online Shopping Gives eToys Top Ranking on 'Toy Scorecard'

  - 2000-07-05

  Business Editors SANTA MONICA, Calif.--BUSINESS WIRE--July 5, 2000 eToys Inc. (Nasdaq:ETYS), the leading Internet retailer of children's products, was recently handed top honors as the best Internet toy store by Gomez Advisors. This latest quarterly honor marks the fourth consecutive overall high score for eToys.com besting a field...

  Tags: eToys Inc., Games, Gomez Advisors Inc., INTERNET, MARKETING, Retail

• FTC Looks at Kids eTailers

  - 2000-02-23

  Recent experiences of online toy sellers may serve as a warning to anyone marketing mature content on kid targeted Web sites. Virtual toy store eToys reports in its quarterly report that the Federal Trade Commission sent a "request letter" asking for more information on how it markets video games...

  Tags: eToys Inc., FTC, Games, MARKETING, Miller, video

• -J.P. MORGAN: J.P. Morgan initiates coverage of eTailing sector, Amazon, and eToys.

  - 1999-12-15

  M2 PRESSWIRE-15 December 1999-J.P. MORGAN: J.P. Morgan initiates coverage of eTailing sector, Amazon, and eToys C1994-99 M2 COMMUNICATIONS LTD RDATE:091299 SAN FRANCISCO -- J.P. Morgan Securities Inc. equity research analyst Tom Wyman today initiated coverage of the eTailing sector with a...

  Tags: Amazon.com Inc., Branding, eToys Inc., FINANCE, Investment, J.P. Morgan Chase & Co., MARKETING, Nasdaq Stock Market Inc.

• iCanBuy.com Announces Seven New Retail Partners; New Partnerships Include Major Online Sites, Reflecting iCanBuy's Leadership in Safety and Privacy

  - 1999-07-29

  SAN FRANCISCO--BUSINESS WIRE--July 29, 1999-- Continuing to expand the number of top retailers where members can shop, iCanBuy.com, the first online money management site for teens and kids, announced today seven new partners: eToys, Inc., (NASDAQ: ETYS), AlloyOnlineTM (NASDAQ: ALOY), Graffiti Online, KidFlix.com, rallycaps.com, Ezone.com and Store4Kids.com. "Top...

  Tags: eToys Inc., Games, leadership, MARKETING, Nasdaq Stock Market Inc., Retail, SECURITY

• Teens and Kids Find Plenty Under $20 at iCanBuy.com

  - 1999-07-20

  SAN FRANCISCO--BUSINESS WIRE--July 20, 1999-- Members Stretch Their Dollars Farther, Leaving Room for Saving and Donations WHAT: Teens and kids find great bargains at iCanBuy.com. iCanBuy's partners boast a number of cool, yet inexpensive items to choose from. Dress like a champion in a...

  Tags: Business Wire, eToys Inc., INTERNET, MARKETING, Nasdaq Stock Market Inc., NYSE Euronext, Retail

• Daily News, New York, Wall Street Column.

  - 1999-05-16

  Knight Ridder/Tribune Business News May 17 -- In the contentious national debate over Depression-era barriers separating banks, brokerages and insurers, Gov. Pataki has taken on the role of lightening rod. In a little-noticed recent maneuver, Pataki introduced a new bill that...

  Tags: bank, barrier, brokerage, eToys Inc., FINANCE, financial, MARKETING, Merrill Lynch & Co. Inc.