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The Art of the Press Release

This article is about the Art of the Press Release, or how to write a press release that actually gets read. Numerous journalists have explained their reasons for disregarding releases—the same releases written by hard-working people charged with getting their organizations' news out. In a nutshell, journalists say that most...

Tags: Press Release, eXubrio

White papers 2003-01-01

The ABCs of Public Relations

White paper reveals why PR has earned marketeers' praise and how you can get an effective, basic PR program off the ground. It answers to the following questions: what public relations is, how public relations meshes with other marketing tactics, how public relations can benefit your organization, how to begin...

Tags: ABC Inc., eXubrio, Public Relations, Marketing, Corporate Communications

White papers 2003-01-01

How to Write a Press Release That Actually Gets Read

Numerous journalists have explained their reasons for disregarding releases, the same releases written by hard-working people charged with getting their organizations' news out. Journalists say that most press releases. Even if one has the cleanest, most targeted media distribution list in the world, his efforts will be for naught if...

Tags: Press Release, eXubrio

White papers 2003-01-01

Search Engine Optimization: Maximizing Your Website's Online Presence

Using pay-per-click services intelligently can substantially improve the business generation potential of the web site. But there's another way to maximize the dollars one invests in Web advertising - and in the Website. It's called Search Engine Optimization or SEO, and it should be a critical component of any organization's...

Tags: Search Engine Optimization, Search Engine, Web Site, eXubrio, Search, Marketing Research, Web Site Development, Marketing, Internet

White papers 2004-07-07