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85 Resources for

advertising

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Show All Related Tags Did you mean advertisement (20,616 results), Interactive Advertising Bureau (416 results), online advertising (373 results), Internet advertising (117 results), advertising agency (94 results)more...

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BNET Business Dictionary

Advertising: the promotion of goods, services, or ideas, through paid announcements. Advertising aims to persuade or inform the general public and can be used to induce...; Advertising definition on BNET »

BNET Resources

Lucas Donat: Innovator of Online Advertising: Lucas Donat is a founding partner of Donat/Wald, an advertising agency that focuses on Internet and television marketing. Donat talks about what qualities attract him to certain clients and his ultimate goals within the advertising world.; Tags: Lucas Donat, Online Advertising, Advertisement, Marketing Research, Donat, Wald, advertising, agency, Internet, television, marketing, clients, ultimate, goals; Videos 2008-05-06
What Is Behavioral Targeting?: Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...; Tags: Advertising, IP Address, Cookies, Web Marketing, Behavioral Targeting, Lori Deschene, Ad Networks, BNET Briefing, PepsiCo, TripAdvisor, Ford Motor Co., Procter & Gamble Co., Sony Corp., FAO Schwarz, Consumer, Web, Advertisement, Network, Web Site, Advertiser, Ad Network; Articles 2008-05-01
Rick Enrico: Marketing One on One: Rick Enrico is the President and CEO of JuiceMetrIQs™, a company that helps clients create more relevant targeted marketing campaigns. Enrico talks in depth about the founding of his company and the benefits of targeted marketing to businesses and consumers.; Tags: Rick Enrico, Marketing Research, Marketing, Internet, Juice Metriqs, Juice Media, Emerging Technologies, Advertising; Videos 2008-03-08
Bill Robinson: Democratic Advertising: Bill Robinson has launched a production venture that combines user-generated new media with television. Saysme.tv allows users to sponsor political ads for air in their local markets at a competitive cost. Robinson discusses his new venture and the de-localization of advertising and entertainment.; Tags: politics, television, new media, advertising, Bill Robinson, Saysme.tv, sayeme.tv, Venture, Advertisement, commercials; Videos 2008-03-08
Bob Charney: Saving Clients Money: Bob Charney is President of Mosaic Marketing Communications and works with such clients as Zenith Consumer Electronics and International House of Pancakes. Charney provides clients with top-tier, competitively priced marketing through co-op reimbursement and a low-overhead business structure.; Tags: Client, Bob Charney, Marketing Research, Marketing, business structure, outsourcing, co-op, advertising, Mosaic Marketing Communications; Videos 2008-03-08

Todd Krieger: New Media Marketing Sherpa: Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...; Tags: New Media, Todd Krieger, Denou, Advertising & Promotion, Marketing, Social Networking, Media, Denuo, Branding, Online Communications, Marketing Research, Advertising; Videos 2008-03-08
Lori Schwartz: The Evolution of New Media Marketing: As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation, Lori Schwartz recommends emerging media solutions to advertisers. Schwartz talks about the speed of emerging technologies and how she keeps her clients ahead of the game.; Tags: advertising, technology, Interpublic Emerging Media Lab, Media, marketing, new media, Marketing Research, Lori Schwartz; Videos 2008-03-08
Samuel Albis: Communicating With Cultural Relevance: Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...; Tags: creative, communications, advertising, marketing, Hispanic, TJ Maxx, McDonald's, Bacardi, Manufacturing, Food & Beverage, Samuel Albis, Advertisement, The Yellow Butterfuly Project; Videos 2007-12-19
Ad Agency Exec Mark Monteiro: Making a Good Business Great: A few years ago DDB Los Angeles Chief Creative Officer Mark Monteiro called his staff in and told them it was time to admit their work was crap. To his surprise, they not only agreed, but were relieved. Now the ad agency is one of the most awarded in the...; Tags: Mark Monteiro, corporate transformation, DDD Los Angeles, Advertising, Marketing, Advertising & Promotion, Advertisement, Advertising Agency, Business, Wells Fargo & Co.; Videos 2007-11-19
Using Telemarketing to Support Marketing Campaigns: Telemarketing can be an effective tool for increasing sales and customer response rates. Customers often find it simple and convenient to do business over the phone.When incorporating telemarketing into your sales program, take a systemic approach, using it to enhance other sales and marketing programs. Telemarketing provides opportunities to increase...; Tags: marketing effort, Telesales, phone, monitoring, customer service, analysis, strategy, benefit, tool, BNET Editorial, Sales, Marketing, Sales Force Management, Advertising & Promotion, Promotion, Advertising, Marketing Research, Sales Strategy, Telemarketing, Customer, Sales Force; Articles 2007-09-28
Richard Bronshvag: Make an Emotional Connection with Customers: What are the key elements in advertising today? According to Richard Bronshvag, Group Creative Director at ad firm Dailey and Associates, it's all about creating a mythology, having a great brand manager, and the power of media both new and old. These elements have helped Bronshvag and Dailey craft winning...; Tags: Brand, Honda Motor Sports, Dog And Pony, Dole, internet, Advertising, Mythology, Marketing, Branding, Advertisement, Dailey And Associates, ad firm, TV; Videos 2007-09-21
Unboundary CEO Tod Martin: Branding a Company from Within: While most firms focus on branding themselves to the outside world, for 20 years Atlanta-based Unboundary has helped the likes of Fed Ex, IBM, and Coca-Cola become well understood internally as well as externally, winning awards in the process. Unboundary CEO Tod Martin explains how fostering communication can transform a...; Tags: CEO, Federal Express, Advertising, PR, Communications, Best Practices, Marketing, Branding; Videos 2007-09-02
Determining Your Advertising Objectives: Clear objectives for an advertising campaign are essential. Do you want to generate leads or encourage brand switching? It's important to decide before your campaign begins, so you can design y0ur campaign to achieve your goals. In addition, the results should be measurable so that you can be sure the...; Tags: marketing, advertising, sales; Articles 2007-05-03
Centralizing Retailer and Distributor Marketing Programs: As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and efficient use of funds, so that you communicate your message—and your brand—as strongly as possible.What You Need to KnowWhy can’t local outlets develop...; Tags: marketing, advertising, retailer, distributor; Articles 2007-05-01
Microsoft, Yahoo Hammering Out $20 Billion Search Buyout: Microsoft (NSDQ: MSFT) is working out a deal that would ultimately net it Yahoo's search business for $20 billion, The Times reports. It's a complex deal with many moving parts: —MSFT would initially only invest $5 billion, with the option to buy out the new unit for $20 billion...; Tags: Yahoo! Inc., Microsoft Corp., MSFT, Corporate Governance, Financial Accounting, Investment, Business Operations, Corporate Law, Finance, Advertising, Companies, Microsoft, Yahoo, Technologies/Formats, Search, VC+M&A, Mergers & Acquisitions, Tameka Kee; News items 2008-11-30
Industry Moves: Powerful Sports Marketer Ponturo Retiring From A-B: Tony Ponturo, one of the most powerful figures in media and sports marketing, will retire from Anheuser-Busch at year's end. Ponturo, VP-Global Media & Sports Marketing, has been responsible for managing A-B's hundreds of millions of marketing dollars—the company spends more than $100 million annually on the NFL alone—and,...; Tags: Industry, Ponturo, A-B, Marketing Research, Marketing, Staci D. Kramer, Advertising, Industry Moves; News items 2008-11-17
Analyst Says Hulu To Match YouTube's U.S. Revenue Output In 2009: We Say, Maybe Not: The "war" between Google's YouTube and NBCU/News Corp.'s Hulu continues to escalate—as some analysts are pegging Hulu to catch YouTube in terms of revenue output next year. In an FT.com article, Screen Digest analyst Arash Amel predicts that YouTube will generate about $100 million worth of U.S. revenue this...; Tags: Revenue, Advertisement, YouTube Inc., Hulu, Mediamemo, Operational Accounting, Finance, Tameka Kee, Advertising, Broadband, Companies, Google, YouTube, NBC Universal, News Corp., Google Inc.; News items 2008-11-17
Online Ad Production House DigitalArbor Secures $5M First Round: Interactive ad producer DigitalArbor has raised $5 million in a first round funding led by Flybridge Capital Partners. The Boston-based company was founded earlier this year by former Digitas exec Robert Willms. While there, he helped set up a digital production service dubbed "Prodigious." Timed for its funding...; Tags: Recession, Production, Online Advertising, David Kaplan, Advertising, VC+M&A, Venture Capital; News items 2008-11-17
BREAKING: Jerry Yang To Step Down As Soon As Yahoo Board Finds Replacement: BoomTown reports that Yahoo (NSDQ: YHOO) CEO Jerry Yang will step down from the post as soon as the board finds a suitable replacement. We'll follow up with details as the story develops. by Tameka Kee; Tags: Jerry Yang, Board, Yahoo! Inc., Corporate Governance, Business Operations, Corporate Law, Tameka Kee, Advertising, Companies, Yahoo, Industry Moves; News items 2008-11-18
Can Newspapers Make Money From the Funnies? King Features Is About To Find Out: For newspapers, comics have an intangible value—a small group of readers are devoted to their favorite strips. But in general, newspapers haven't been able to turn that devotion into revenue. Hearst-owned King Features, one of the largest syndicators of newspaper comic strips, thinks it can change that with the...; Tags: Comic, Revenue, Advertisement, King Feature, Portals, Web Technology, Operational Accounting, Internet, Finance, David Kaplan, Advertising, Entertainment, Media, Newspapers; News items 2008-11-18