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2 Resources for

fallon brand consulting

Is The Culture Of Business Schools Bad For Brands?: In this article, one explores an intriguing paradox: the disconnect between the process-driven culture of business schools and the entrepreneurial, innovative culture of American life. This disconnect is most apparent with brands. The business-school emphasis on process produces brand clones, when what brands really need are differentiated ideas. Today's corporate...; Tags: Entrepreneurial, Brand, Business School, Fallon Brand Consulting, Branding, Marketing; White papers 2002-10-01
Strategic Conclusions Vs. Strategic Ideas: The Failure of "Marketing Science": Over the last 30 years the practice of marketing has become increasingly scientific. Very few serious marketing companies would ever consider bringing a new product to market without some sort of stage-gate process that ensures every aspect of the "bundle" surpasses the pre-set hurdles. Even the language of marketing has...; Tags: Fallon Brand Consulting, Marketing Research, Marketing; White papers

Holiday Inn Puts Global Advertising Account Into Review: NEW YORK (AdAge.com) -- Holiday Inn is conducting a review of its global creative advertising account, and four networks will make final presentations in a bid for the hotel chain's business next month, executives familiar with the matter said. They are: Omnicom Group's DDB, WPP's JWT, Publicis Groupe's Saatchi-Fallon Group...; Tags: hotel, InterContinental Hotels Group Plc., Holiday Inn; News items 2009-11-05