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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to fallon]]></description>
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		<title><![CDATA[The Twitter-ization of "The Tonight Show"]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002648/the-twitter-ization-of-the-tonight-show/]]></link>
		<description><![CDATA[So it looks like my theory that Conan O'Brien is going to max out Twitter â€" for as long as there is something to max out â€" is at least partially right. The "Twitter Tracker" sketch made its second appearance last night, but, while even better than the first one,...]]></description>
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		<pubDate>Thu, 11 Jun 2009 17:25:29 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/catharine+p.+taylor.html"><![CDATA[Catharine P. Taylor]]></category>
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		<title><![CDATA[How Jimmy Fallon Laid a New Blueprint for a TV Debut]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10001547/how-jimmy-fallon-laid-a-new-blueprint-for-a-tv-debut/]]></link>
		<description><![CDATA[In the current climate, TV networks are doing all they can to save cash. The frugal mindset has kept the networks in a timid mindset, afraid of taking any risk with new programming. However, cost-savvy networks already have a perfect model to consider when introducing a new show to audiences...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 17 Apr 2009 16:07:27 -0700</pubDate>
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		<title><![CDATA[Publicis buys digital agency in Brazil]]></title>
		<link><![CDATA[http://www.bnet.com/2448-13071_23-250489.html]]></link>
		<description><![CDATA[ Publicis Groupe is strengthening its foothold in South America with the acquisition of Brazilian digital ad firm, Tribal. The agency will become part of Digitas, the digital marketing firm that Publicis bought for USD1.3bn in early 2007.          "Brazil is poised...]]></description>
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		<pubDate>Wed, 19 Nov 2008 12:51:53 -0800</pubDate>
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		<title><![CDATA[Senior bangs the drum for Gordon]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20071217/ai_n21163535]]></link>
		<description><![CDATA[INTERVIEW ROBERT SENIOR    Having wowed us with a musical gorilla, a giant bunny made from Play-Doh and a car crafted from cake, Robert Senior, the hottest name in adland, is now turning his attention to improving the public image of the Prime Minister. Ian Burrell reports ...]]></description>
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		<pubDate>Mon, 17 Dec 2007 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/fallon.html"><![CDATA[Fallon]]></category>
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