Resources

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fanscape

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BNET Resources

Larry Weintraub: How to Use Viral Video
Larry Weintraub is the CEO and co-founder of Fanscape and an expert on lifestyle and youth marketing. Weintraub, a two-time recipient of the Pollstar Magazine Artist Development Executive of the Year award, shares his experiences with music and viral video.
Tags: labels, music, viral video, online marketing, Fanscape, Marketing, Marketing Research, Larry Weintraub, Corporate Communications
Videos 2008-03-08

Additional Resources

Word-of-Mouth Case Studies and Insights from the WOMMA Summit
Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlights on his blog. If you’re looking for some great word-of-mouth case studies, take...
Tags: Managerial Accounting, Finance, Marketing Research, Roi/Tco, Summit, ROI, Marketing, Lori Deschene
Blog posts 2007-11-19
Brave New World: Fanscape's New Media Marketing Influences Album Sales; Taking Back Sunday Debuts at #2; Online Awareness Plays Major Role
LOS ANGELES -- Long Island rockers Taking Back Sunday hit a career high yesterday when their major label debut Louder Now Warner Brothers, sold 157,650 units in its first week of release. Louder Now hit #2 on Billboard's Top 200, surpassing the band's 2004 release, Where You Want to Be,...
Tags: Brave New World
Research articles 2006-05-04
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