Resources

1 Resources for

fanscape

Larry Weintraub: How to Use Viral Video: Larry Weintraub is the CEO and co-founder of Fanscape and an expert on lifestyle and youth marketing. Weintraub, a two-time recipient of the Pollstar Magazine Artist Development Executive of the Year award, shares his experiences with music and viral video.; Tags: labels, music, viral video, online marketing, Fanscape, Marketing, Marketing Research, Larry Weintraub, Corporate Communications; Videos 2008-03-08

Word-of-Mouth Case Studies and Insights from the WOMMA Summit: Last week, the Word of Mouth Marketing Association WOMMA held it's third annual summit in Las Vegas. Thanks to Mike Spataro of Visible Technologies for attending the three-day event, and recapping some of the highlightsÂ on his blog. If youâ€™re looking for some great word-of-mouth case studies, take...; Tags: Managerial Accounting, Finance, Marketing Research, Roi/Tco, Summit, ROI, Marketing, Lori Deschene; Blog posts 2007-11-19
Brave New World: Fanscape's New Media Marketing Influences Album Sales; Taking Back Sunday Debuts at #2; Online Awareness Plays Major Role: LOS ANGELES -- Long Island rockers Taking Back Sunday hit a career high yesterday when their major label debut Louder Now Warner Brothers, sold 157,650 units in its first week of release. Louder Now hit #2 on Billboard's Top 200, surpassing the band's 2004 release, Where You Want to Be,...; Tags: Brave New World; Research articles 2006-05-04