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	<title><![CDATA[Fast Company | Company News & Executive Profiles | BNET]]></title>
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	<description><![CDATA[Latest company news & analysis, recent events, stock quotes, earning call transcripts, with profiles and descriptions of top business executives for Fast Company]]></description>
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		<title><![CDATA[Fast Company's Alan Webber: Business Rules of Thumb]]></title>
		<link><![CDATA[http://blogs.bnet.com/entry-level/?p=364]]></link>
		<description><![CDATA[All through his long and varied career, Fast Company founder Alan Webber has been noting down business insights on index cards. Now he's taken this lifetime's worth of wisdom and converted it into his new book, Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 17 Aug 2009 06:24:39 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/wisdom.html"><![CDATA[Wisdom]]></category>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[Career]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
	</item>
	<item>
		<title><![CDATA[Watch Out Ebay! Here Comes Alibaba]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/news-analysis/watch-ebay-alibaba/7521/]]></link>
		<description><![CDATA[HANGZHOU, China (AdAgeChina.com) -- Watch out Ebay. China's largest business-to-business e-commerce company, Alibaba, is heading to America. "The world is on the cusp of a new model that shifts power away from big business and gives it to consumers, small manufacturers and e-retailers," Jack Ma, Alibaba's founder-CEO, said at a...]]></description>
		<s:doctype><![CDATA[News items]]></s:doctype>
		<pubDate>Thu, 13 Aug 2009 09:42:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
		<category domain="http://resources.bnet.com/topic/alibaba.com.html"><![CDATA[Alibaba.com]]></category>
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		<title><![CDATA[An Executive Porsche: For Fast Company, it's the Panamera]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10001217/an-executive-porsche-for-fast-company-its-the-panamera/]]></link>
		<description><![CDATA[Porsche Cars North America is hardly alone as it faces a challenging luxury car market in 2009. In March, the German carmaker reported sales of 1,749 cars and SUVs, compared to 2,467 in the same month last yearÃ¢â‚¬"a 29 percent drop.    For many decades, Porsche built only...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 20 Apr 2009 09:19:51 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/car.html"><![CDATA[Car]]></category>
		<category domain="http://resources.bnet.com/topic/porsche+ag.html"><![CDATA[Porsche AG]]></category>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+motavalli.html"><![CDATA[Jim Motavalli]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PSCH F</category>
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		<title><![CDATA[Godolphin double-edged in Guineas bid]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080429/ai_n25392215]]></link>
		<description><![CDATA[With just five days left in the countdown to the 200th 2,000 Guineas, the presence of an unbeaten hot-shot has not proved a deterrent to potential rivals, with 19 colts left in the first Classic at yesterday's penultimate stage. Three of them are from the Godolphin stable, three from arch-rival...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/wincanton+plc..html"><![CDATA[Wincanton Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Godolphin double-edged in Guineas bid]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080429/ai_n25392289]]></link>
		<description><![CDATA[With just five days left in the countdown to the 200th 2,000 Guineas, the presence of an unbeaten hot-shot has not proved a deterrent to potential rivals, with 19 colts left in the first Classic at yesterday's penultimate stage. Three of them are from the Godolphin stable, three from arch-rival...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/wincanton+plc..html"><![CDATA[Wincanton Plc.]]></category>
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	<item>
		<title><![CDATA[Godolphin double-edged in Guineas bid]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080429/ai_n25392309]]></link>
		<description><![CDATA[With just five days left in the countdown to the 200th 2,000 Guineas, the presence of an unbeaten hot-shot has not proved a deterrent to potential rivals, with 19 colts left in the first Classic at yesterday's penultimate stage. Three of them are from the Godolphin stable, three from arch-rival...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 29 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/wincanton+plc..html"><![CDATA[Wincanton Plc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[Natagora passes Imprudence test for Guineas]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080415/ai_n25164125]]></link>
		<description><![CDATA[Though the best French filly, Zarkava, will remain at home for her 1,000 Guineas, the second best, Natagora, is on course to try to become the first Gallic raider to take the Rowley Mile Classic since Hatoof 16 years ago. After a thoroughly competent performance at Maisons-Laffitte yesterday, she shares...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 15 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
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	<item>
		<title><![CDATA[Natagora passes Imprudence test for Guineas]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080415/ai_n25164214]]></link>
		<description><![CDATA[Though the best French filly, Zarkava, will remain at home for her 1,000 Guineas, the second best, Natagora, is on course to try to become the first Gallic raider to take the Rowley Mile Classic since Hatoof 16 years ago. After a thoroughly competent performance at Maisons-Laffitte yesterday, she shares...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 15 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/william+hill+plc..html"><![CDATA[William Hill Plc.]]></category>
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	<item>
		<title><![CDATA[Natagora passes Imprudence test for Guineas]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4158/is_20080415/ai_n25164225]]></link>
		<description><![CDATA[Though the best French filly, Zarkava, will remain at home for her 1,000 Guineas, the second best, Natagora, is on course to try to become the first Gallic raider to take the Rowley Mile Classic since Hatoof 16 years ago. After a thoroughly competent performance at Maisons-Laffitte yesterday, she shares...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 15 Apr 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/william+hill+plc..html"><![CDATA[William Hill Plc.]]></category>
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	<item>
		<title><![CDATA[What Makes a Brand Authentic?]]></title>
		<link><![CDATA[http://blogs.bnet.com/intercom/?p=170]]></link>
		<description><![CDATA[Fast Company has a nice article outlining why authenticity is the benchmark to judge brands. It calls out several brands for their shortcomings, including the clichés Chevy Silverado, the fakes Cold Stone Creamery, and the Johnny-Come-Latelies (Levi&#39;s). So what do you need to be authentic? Here&#39;s a quick run down from...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 15:44:32 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/joseph+de+avila.html"><![CDATA[Joseph De Avila]]></category>
		<category domain="http://resources.bnet.com/topic/fast+company.html"><![CDATA[Fast Company]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
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