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Defeating Feature Fatigue
The Idea in Brief Are you adding features upon features to your products to boost revenues? If so, you're probably endangering your brands--and your customer relationships. Why? Consumers think they want feature-loaded offerings when they're shopping....
Tags: Debora Viana Thompson, Roland T. Rust, features, product development, Sales, Sales Force Management, Sales Strategy, Feature, Customer, Product, Rebecca W. Hamilton, Harvard Business Review, In Brief
Articles 2007-12-14

Additional Resources

Slow Food Nation Scheduled for Labor Day Weekend in San Francisco
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Slow Food Nation Scheduled for Labor Day Weekend in San FranciscoC2008 - CloseUpMedia - newsdesk@closeupmedia.com Slow Food Nation, the largest celebration of American food in history, will take place in San Francisco over Labor Day weekend, August 29 to September...
Articles 2009-06-08
McDonald's Offers DreamWorks' 'Kung Fu Panda' Global Happy Meal
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-McDonald's Offers DreamWorks' 'Kung Fu Panda' Global Happy MealC2008 - CloseUpMedia - newsdesk@closeupmedia.com Celebrating the debut of McDonald's "Kung Fu Panda" Happy Meal promotion, McDonald's, DreamWorks Animation SKG and Conservation International are creating Panda-mania by inviting kids and families to...
Articles 2009-06-08
Kellogg Named to Most Ethical Companies' List
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Kellogg Named to Most Ethical Companies' ListC2008 - CloseUpMedia - newsdesk@closeupmedia.com The Ethisphere Institute named Kellogg Company to Ethisphere's second-annual World's Most Ethical Companies list. Ethisphere, a think-tank dedicated to the research and promotion of profitable best practices...
Articles 2009-06-08
Safeway and Warner Bros. Consumer Products Team to Deliver New Food Line for Children
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Safeway and Warner Bros. Consumer Products Team to Deliver New Food Line for ChildrenC2008 - CloseUpMedia - newsdesk@closeupmedia.com Safeway and Warner Bros. Consumer Products have announced a partnership to create a "better-for-you" line of food products for children....
Articles 2009-06-08
Research and Markets Adds Report: Bread and Rolls In China
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Research and Markets Adds Report: Bread and Rolls In ChinaC2008 - CloseUpMedia - newsdesk@closeupmedia.com Research and Markets has announced the addition of Bread & Rolls in China to its offerings. In a release, Research and Markets...
Articles 2009-06-08
Swedish Retailer Ikea to Open Store in Tampa
FOOD AND BEVERAGE CLOSE-UP-8 June 2009-Swedish Retailer Ikea to Open Store in TampaC2008 - CloseUpMedia - newsdesk@closeupmedia.com With company representatives, local officials and community leaders on-hand, home furnishings retailer Ikea this week officially broke ground for its future store in Tampa, Florida. Ikea...
Articles 2009-06-08
Partition-based algorithm for estimating transportation network reliability with dependent link failures
Evaluating the reliability of a transportation network often involves an intensive simulation exercise to randomly generate and evaluate different possible network states. This paper proposes an algorithm to approximate the network reliability which minimizes the use of such simulation procedure. The algorithm will dissect and classify the...
Articles 2008-09-22
Forthcoming conferences
AUSTRALIAN ASSOCIATION OF CAREER COUNSELLORS NATIONAL CAREER CONFERENCE, HOBART, 26-28 March 2008 A distinguished assembly of workplace experts and academics will meet to confront the latest issues facing employees and employers around the world. The central theme of the 2008 AACC conference is Career Landscape:...
Articles 2008-09-22
Career Endeavour: Pursuing A Cross-Cultural Life Transition
CAREER ENDEAVOUR: PURSUING A CROSS-CULTURAL LIFE TRANSITION Charles P. Chen, hampshire: Ashgate Publishing Limited, 2006, 164pp., ISBN 978-0-7546-4621-1 Charles Chen states that the purpose of this book is to illustrate the complexity of life career transition in the context of cross-cultural adjustment. To...
Articles 2008-09-22
American Pistolsmiths Guild Presents: The Gun of the Year 2008
[ILLUSTRATION OMITTED] The 2008 American Pistolsmiths Guild raffle gun is a stunning, custom Ruger 50th Anniversary 44 Magnum single action revolver Chambered in the incomparable .44 magnum caliber--arguably the classic handgun hunting caliber--this Ruger features a sublimely elegant custom octagon barrel created by Larry Crow of Competitive Edge...
Articles 2008-09-01
Green or red?
[ILLUSTRATION OMITTED] Our May/July 1982 issue had a feature on a, laser sight. The sight was about the size of a riflescope, was available only in a package with a specially modified Colt revolver, and was sold only to police or military. Oh, and the price was nearly...
Articles 2008-09-01
SARD- search and rescue
Hallmark Cutlery [ILLUSTRATION OMITTED] This innovative rescue knife's ergonomcic design and functionality make it a must have for Military, tactical, and law enforcement. Compared to other tools of its kind, the SARD is ergonomically engineered, and has no sharp edges on the handle. Key features include...
Articles 2008-09-01
9812 knife collector's briefcase
Maxpedition This new case features o full clamshell opening main compartment, at about 15" x 11" x 3" with 12 clear windows for small folders, 6 deep pockets for medium/large folders or small fixed blades, and 2 large gusseted sleeves for large fixed blades or letter size catalogs/magazines....
Articles 2008-09-01
Mini digital reloading scale
[ILLUSTRATION OMITTED] MTM molded products The New MTM Mini Scale is great for the reloading bench or the well equipped shooters box. Known as the 0S-1200, it's packed with features that shooting sportsmen require. Features like an extended, 3 minute auto shut-off, powder pan, custom designed...
Articles 2008-09-01
Blade GTX: Danner Boots
Danner introduces the new Blade GTX Series that perform like no other boot. The Blade is built for expert hunters who aren't afraid of rugged terrain. This new GTX series is lighter, faster, and stronger, taking performance to the next level. The GTX is built on Danner's new TFX Ute...
Articles 2008-09-01
It's a blast
Your Web site "Web Blast" features where you show video and more pictures and text from articles is a great idea. I subscribe to over a dozen gun mags, GUNS and American Handgunner are without reservation the best, bar none. And for what it's worth: John Connor is always my...
Articles 2008-09-01
More sex
Your disrespectful response to Mrs. Lin Wilwol's comments about ads featuring women (Speak Out, July/Aug 2008) is shallow, weak and illustrates that profits rule American Handgunner over everything. To state whatever is on prime-time TV for kids is okay is just wrong. It shows you have poor judgment when determining...
Articles 2008-09-01
DuraSeal self-sealing targets: from Champion
Champion Traps & Targets, makers of interactive and challenging target systems. announces a new target material certain to gain attention in shooting circles. Offered in a prairie dog configuration (single and multi-dog options), the new DuraSeal Spinner Targets feature either 5-1/2" or 7" targets that are counter-weighted for maximum wobble...
Articles 2008-09-01
Citori 625 over and under: from Browning
Browning introduces the new Citori 625. the next in a legendary line of high-performance shotguns, Performance is improved with the addition of the all new Vector Pro extended forcing cones designed to improve ballistic performance. A new modified trigger offers a lighter, crisper pull. The new Citori 625 will also...
Articles 2008-09-01
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