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- Febreze Sniffs Odor of Competition - Procter & Gamble's Febreze odor elimination product is challenged by other companies' products
- Looking to get in on the odor elimination bandwagon started with Procter & Gamble's launch of Febreze last year, Clorox, Reckitt & Colman and Atlanta-based newcomer Bioshield Technologies all are readying competitive entries within the next two months under the Clorox Fresh Scent, Resolve Fabric Freshener and Odorfree brand names,...
- Research articles 1999-03-22
- Rising tide for shrink-labeled cap: Procter & Gamble launches Tide with Febreze Freshness in predecorated, sleeve-labeled caps that offer more billboard space for graphics.(package design)
- In August 2005, Procter & Gamble introduced the latest addition to its best-selling Tide liquid laundry detergent line: Tide with Febreze[R] Freshness. To help the new product stand out on store shelves, P&G features it with a glossy, shrin In August 2005, Procter &...
- Research articles 2006-02-01
- S.C. JOHNSON TO BATTLE P&G'S FEBREZE ABROAD; WHO'S OUT FIRST: SHOUT REFRESHER MAKES ITS ENTRY IN EUROPE, ASIA, SOUTH AMERICA.
- S.C. Johnson & Son is taking on Procter & Gamble Co.'s successful odor-removing fabric spray Febreze with new Shout Refresher -- but only outside the U.S. At least for now. S.C. Johnson & Son is taking on Procter & Gamble Co.'s successful odor-removing fabric...
- Research articles 1999-10-11
- Fresh design to spur brand use.(MARKET-DRIVEN INNOVATIONS)(Brief Article)
- "Convenience" and "effectiveness" were keywords for Product Ventures (www.productventures.com) in the recent redesign of Procter & Gamble's Febreze bottle. The new, frosted blue translucent HPDE bottle has an upscale, distin "Convenience" and "effectiveness" were keywords for Product Ventures (www.productventures.com) in the recent redesign...
- Research articles 2005-07-01
- Argentina: Procter & Gamble invests in new products.
- Procter & Gamble is investing US$30mil over the next five years to launch and consolidate in Argentina a position for its deodorant Febreze. The company has started operations in Argentina in 1990 and since then invested US$600mil. It is str Procter...
- Research articles 1999-08-06
Additional Resources
- Bionaire, Procter & Gamble to produce Febreze Scentstories system
- Bionaire has united with Procter and Gamble to produce the Febreze Scentstories system. The $39.99 air freshener plays reusable Scentstories discs by circulating a quiet fan through five complementary scents, a new one every half hour, at whatever intensity level the user chooses. While it does not play music, it...
- Research articles 2005-01-20
- Jim Stengal, Proctor and Gamble's Global Marketing Chief Stepping Down
- Via AdAge today, news that Jim Stengal, who's headed up the worldwide marketing efforts for P&G and held the purse strings to the consumer giants $5.2 billion dollar marketing budget, is stepping down on October 1st. However, Stengal won't be leaving the company, but instead moving over to head up...
- Blog posts 2008-07-15
- GE Energy receives $83M DOE contract and P&G delivers another winning combination.
- M2 PRESSWIRE-18 August 2005-US Financial Network: GE Energy receives $83M DOE contract and P&G delivers another winning combinationC1994-2005 M2 COMMUNICATIONS LTD RDATE:18082005 City of Industry, CA - Conglomerates industry news provided by Financial News USA (OTC: FNWU). Procter & Gamble (NYSE:...
- Research articles 2005-08-18
- P&G Brings Six Products to Market.(Brief Article)
- PROCTER & GAMBLE Co. will launch six new cleaning products in the US this spring, either variations of formulations or brand extensions of Tide, Febreze, Bounce and Cascade. The introductions reflect P&G's improved ability to get new produc PROCTER & GAMBLE Co. will launch...
- Research articles 2000-04-17
- More on Innovation from P&G's Lafley
- Last May, I posted an item about A.G. Lafley's "Game Changer" book of tips and the item is still getting page views. Now, Lafley, the head of Procter & Gamble, has a follow-on article in the autumn 2008 issue of Strategy + Business published by consulting firm...
- Blog posts 2008-09-08
- Procter & Gamble's Febreze Auto-TM- Receives 'MOTOR TREND Approved' Endorsement; PRIMEDIA Introduces Next Item in 'MOTOR TREND Approved' Program
- Business Editors
- Research articles 2004-05-17
- Freshbreeze At P&G
- EGASTI'S RESCUE OF FEBREZE FROM MARKET-TEST LIMBO PROVIDES ONE SIGN THAT P&G'S NEW-PRODUCT AMBITIONS MAY NOT BE A PIPEDREAM.
- Research articles 1999-10-11
- P&G Putting $165M Behind Raft of Extensions, Intros - Procter & Gamble - Brief Article - Statistical Data Included
- CINCINNATI--Procter & Gamble has allocated more than $165 million to market several upcoming line extensions/new product launches. Rolling out this summer and early fall under P&G's Fabric & Home Care unit: Downey Fabric Enhancer, a restage of Downey Premium Care; Febreze Clean Wash; new Tide Deep Clean, to be promoted...
- Research articles 2000-04-10
- When those nasty rumors starts breeding on the Web, you've got to move fast
- The rumors began to zip through cyberspace sometime in January, 1999. A new household cleaner from Procter & Gamble called Febreze, it was claimed, would poison your pet. Nobody seems to know how the malicious nonsense got started, but by the time anyone at P & G even discovered that...
- Research articles 1999-01-01
- Procter & Gamble Partners With The Holmes Group, Inc. on Launch Into the $2.4 Billion Air Care Category
- MILFORD, Mass. -- P&G's Perfuming Expertise and THG's Manufacturing Technology Combine to Create the FebrezeTM ScentstoriesTM Player, Powered by BionaireTM
- Research articles 2004-09-07
- PROCTER & GAMBLE Co.
- PROCTER & GAMBLE Co. has sued UK-based rival Reckitt Benckiser (formerly Reckitt & Colman) over the latter company's Resolve fabric cleaner. P&G ... PROCTER & GAMBLE Co. has sued UK-based rival Reckitt Benckiser (formerly Reckitt & Colman) over the latter company's Resolve fabric...
- Research articles 2000-02-21
- Febreze sniffs out new target: dorm dwellers; P&G brand goes after coeds in online-centric 'What Stinks' campaign.(Procter and Gamble Co.)
- Byline: RUPAL PAREKH Byline: RUPAL PAREKH
- Research articles 2007-10-29
- New area.(News)(Procter & Gamble Co. introduces Dawn Power Dissolver, Febreze Allergen Reducer)(Brief Article)
- Byline: Jack Neff Byline: Jack Neff
- Research articles 2003-02-24
- Research and Markets: Procter & Gamble Made Its Debut in Air Care with Febreze Okigata, In September 2005 - Laundry Care in Japan 2006
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50083) has announced the addition of Laundry Care in Japan to their offering
- Research articles 2007-02-09
- What Lilly Learned From Steak n Shake: A Q&A on Cymbalta
- Eli Lilly’s Cymbalta is fast adding indications. Today the company announced the results of a trial to see if the drug can be used for back pain and last week it was approved in Europe for generalized anxiety disorder. Its wide variety of uses --...
- Blog posts 2008-08-25
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