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	<title><![CDATA[ferrari and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ferrari and marketing]]></description>
	<s:counts start="0" returned="20" found="129" />
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		<title><![CDATA[Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000502/does-a-ferrari-humidor-help-sell-ferraris-it-couldnt-hurt/]]></link>
		<description><![CDATA[Car-company tchotchkes can be a nice reflection of the brand, if they're executed right. That is, they fit the brand image, the quality is good, they're things people actually want, and the company doesn't lose an arm and a leg on every item. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 30 Dec 2008 17:11:56 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/lifestyle.html"><![CDATA[Lifestyle]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari+brand.html"><![CDATA[Ferrari Brand]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
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	<item>
		<title><![CDATA[In Budget-Cutting Time, Save Money for Driving Events]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000481/in-budget-cutting-time-save-money-for-driving-events/]]></link>
		<description><![CDATA[There's no substitute for experience, especially for a high-priced, emotionally loaded purchase like a luxury car. Driving events can also benefit more ordinary brands. by Jim Henry]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Dec 2008 14:10:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/porsche+ag.html"><![CDATA[Porsche AG]]></category>
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		<category domain="http://resources.bnet.com/topic/jim+henry.html"><![CDATA[Jim Henry]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">PSCH F</category>
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		<title><![CDATA[LEW BLEW IT]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080706/ai_n27903720]]></link>
		<description><![CDATA[LEWIS HAMILTON goes on a championship rescue mission in today's Santander British Grand Prix after yet another cock-up.    After scrapping for the best time in the first part of qualifying, he headed the second part and had set the stage for some desperately needed glory in the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 06 Jul 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/hamilton.html"><![CDATA[Hamilton]]></category>
		<category domain="http://resources.bnet.com/topic/honda+motor+co..html"><![CDATA[Honda Motor Co.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/renault.html"><![CDATA[Renault]]></category>
		<category domain="http://resources.bnet.com/topic/toyota+motor+corp..html"><![CDATA[Toyota Motor Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
		<category domain="tickers">HMC,TM</category>
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		<title><![CDATA[Star French TV anchor &#39;pushed out after 21 years&#39;]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200806/ai_n25496668]]></link>
		<description><![CDATA[PARIS AFP &#8212; France's star news anchor Patrick Poivre d'Arvor is to be ousted in favour of a glamorous younger woman in a mini-revolution for the French media landscape, reports said Monday.  Known affectionately by his initials "PPDA", the 60-year-old Poivre d'Arvor has spent 21 years hosting the country's...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/career.html"><![CDATA[CAREER]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/france.html"><![CDATA[France]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Cannes man]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb274/is_12_13/ai_n29446676]]></link>
		<description><![CDATA[Noticeably fewer people attended the Cannes Film Festival in May, the result of the weakening dollar overseas, reports back film producer Emilio Ferrari.  The decreased attendance might also reflect the fewer number of distributors looking to buy independent films.  "The consolidation is so dramatic," said Ferrari.  Formerly...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<title><![CDATA[DRIVING ME MAD]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080608/ai_n25504715]]></link>
		<description><![CDATA[LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole posit ion with a spectacular last-gasp lap.    He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago.  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 08 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
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		<title><![CDATA[DRIVING ME MAD]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080608/ai_n25504733]]></link>
		<description><![CDATA[LEWIS HAMILTON slammed the Canadian Grand Prix as "dangerous" after grabbing pole position with a spectacular last-gasp lap.    He joined leading drivers in branding the circuit "a joke" despite his delight at taking front spot where he scored his maiden victory 12 months ago.   ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 08 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HMC</category>
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	</item>
	<item>
		<title><![CDATA[Video production companies: ranked by 2007 total video production gross revenue]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5247/is_22_29/ai_n29445144]]></link>
		<description><![CDATA[VIDEO PRODUCTION COMPANIES Ranked by 2007 total video production gross revenue                                       ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 02 Jun 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/documentary.html"><![CDATA[documentary]]></category>
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		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[NETWORKING]]></category>
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		<title><![CDATA[In pursuit of comfort]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6207/is_20080516/ai_n25505544]]></link>
		<description><![CDATA[LET'S GET SOME FACTS ABOUT Malaysia's luxury car market right. Firstly, the local market size is not large, but at an estimated fewer than 10,000 annually (and relatively recession-proof as some would believe it), it is big in terms of value.   Secondly, the fight for the biggest piece...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 16 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bmw+ag.html"><![CDATA[BMW AG]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/malaysia.html"><![CDATA[Malaysia]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
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	</item>
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		<title><![CDATA[Motor Racing: HAM LOSES HIS GRIP]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20080511/ai_n25423879]]></link>
		<description><![CDATA[STONY-FACED Lewis Hamilton lashed out in frustration as he lost out in qualifying for today's Turkish Grand Prix.    Hamilton slammed his performance as he qualified in third place, behind Ferrari's Felipe Massa on pole and his own team-mate Heikki Kovalainen. Then he appeared to take a swipe...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 11 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/britain.html"><![CDATA[Britain]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">TM</category>
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	</item>
	<item>
		<title><![CDATA[His nibs]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa3724/is_20080503/ai_n25390756]]></link>
		<description><![CDATA[As Samuel Johnson put it: 'No man was more foolish when he had not a pen in his hand, or more wise when he does.' A couple of years ago I was given a neat little Waterman -- midnight black and sleek as a beak -- and it transformed the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 03 May 2008 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/bond.html"><![CDATA[bond]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
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	</item>
	<item>
		<title><![CDATA[2008 calendar of events.(Calendar)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6633/is_200801/ai_n26437539]]></link>
		<description><![CDATA[A YEAR ON THE CIRCLE    There's always something happening on St. Armands Circle,  above and beyond great shopping and dining. Music, art and the  area's rich history also spark events here year-round. Take a look  at this year's schedule.    [ILLUSTRATION OMITTED]...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/entertainment.html"><![CDATA[entertainment]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
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		<category domain="http://resources.bnet.com/topic/wine.html"><![CDATA[wine]]></category>
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	</item>
	<item>
		<title><![CDATA[Ferrari driver Raikkonen to go all out for victory in Brazil]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200710/ai_n21029331]]></link>
		<description><![CDATA[SHANGHAI AFP &#8212; Kimi Raikkonen said Sunday he is focusing on the drivers' championship showdown in Brazil later this month after claiming his fifth win of the season and Ferrari's 200th Grand Prix victory.  McLaren's Lewis Hamilton had looked set to take the title in Sunday's Chinese Grand Prix,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 07 Oct 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/brazil.html"><![CDATA[Brazil]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/shanghai.html"><![CDATA[Shanghai]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Ferrari sues Danish funeral home over sportscar urn]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_kmafp/is_200708/ai_n19496099]]></link>
		<description><![CDATA[COPENHAGEN AFP &#8212; Italian carmaker Ferrari is suing a Danish funeral home that specially designed an urn in the shape of a Ferrari to fulfill the wishes of a young boy who died of cancer, the funeral home told AFP on Friday.  "Ferrari in Italy is claiming that we...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 31 Aug 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agence+france-presse.html"><![CDATA[Agence France-Presse]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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	</item>
	<item>
		<title><![CDATA[Hamilton steers clear of scandal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_6783/is_2007_July_27/ai_n28444015]]></link>
		<description><![CDATA[LEWIS HAMILTON is anxious to resume his quest to become world champion-after a day that left McLaren smiling and Ferrari fuming.  McLaren may have been found guilty of fraudulent conduct in the 'spy' scandal - but following a six-hour extraordinary meeting of the World Motor Sport Council, they avoided...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 27 Jul 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
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	</item>
	<item>
		<title><![CDATA[FERRARI CHALLENGE VIDEO GAME SET FOR AN ARRAY OF GAME CONSOLES.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6446/is_200706/ai_n25659908]]></link>
		<description><![CDATA[Prestigious car-manufacturer Ferrari descended on London this  weekend to celebrate the 60th anniversary of the famous Marque. Vehicles  spanning the entire history of Ferrari were paraded around the capital  as part of the worldwide "Ferrari 60 Relay". The world tour is  sponsored by video game publisher...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Jun 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[MARKETING]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[video]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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	<item>
		<title><![CDATA[China Premium Lifestyle Says Recent News Regarding Investment in Hong Kong IPO of Belle by LVMH's Major Shareholder Confirms Strength of Luxury Market Growth]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_May_14/ai_n19096057]]></link>
		<description><![CDATA[HONG KONG -- China Premium Lifestyle Enterprise's (OTCBB:CPMM) Chairman Richard Lee today commented on the recent news regarding the major shareholder of the luxury goods company Louis Vuitton Moet Hennessey (" LVMH") taking a three percent stake in Belle International Holdings Ltd ("Belle"), a Chinese based distributor of premium footwear,...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/china.html"><![CDATA[China]]></category>
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		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<title><![CDATA[REAR VIEW Mirror: FERRARI]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4161/is_20070506/ai_n19061601]]></link>
		<description><![CDATA[FERRARI has been voted the best place to work in Europe by the Great Place To Work Institute. The company had already won the Italian title.    The company, which controls the Maserati brand, is based in Modena in Italy and has been building cars since 1947. The...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 06 May 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<title><![CDATA[In the UK Ferrari Celebrates its 60-Year Anniversary and UK Boss Massimo Fedeli Breaks the Company's Silence About the Much Anticipated Video Game Based on the Ferrari Challenge Series.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5570/is_200704/ai_n23616495]]></link>
		<description><![CDATA[LONDON, April 23 /PRNewswire/ --    - With Photo    Prestigious car-manufacturer Ferrari descended on London this  weekend to celebrate the 60th anniversary of the famous Marque. Vehicles  spanning the entire history of Ferrari were paraded around the capital  as part of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 23 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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		<title><![CDATA[A tiger on four wheels]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn6207/is_20070416/ai_n24911127]]></link>
		<description><![CDATA[ON THE day when golf's Tiger Woods lay just one stroke behind the leader entering the final day of the US Masters golf tournament in Augusta, Georgia, motor racing's version of the precocious black athlete took his cue and performed great feats of speed on four wheels. The Petronas Malaysian...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 16 Apr 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ferrari.html"><![CDATA[Ferrari]]></category>
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