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- Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt
- Car-company tchotchkes can be a nice reflection of the brand, if they're executed right. That is, they fit the brand image, the quality is good, they're things people actually want, and the company doesn't lose an arm and a leg on every item. by Jim Henry
- Blog posts 2008-12-30
Additional Resources
- AMD drives performance, security with new mobile processor for thin and light notebooks; Acer Inc. pushes the speed limit with new Ferrari brand notebook.
- M2 PRESSWIRE-20 September 2004-AMD: AMD drives performance, security with new mobile processor for thin and light notebooks; Acer Inc. pushes the speed limit with new Ferrari brand notebookC1994-2004 M2 COMMUNICATIONS LTD RDATE:09202004 SUNNYVALE, CALIF. - AMD (NYSE: AMD) today further expanded...
- Research articles 2004-09-20
- Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt
- Wise and successful automotive brands are doing everything they can to keep customers loyal now that times are tough. The other day, I advocated driving events as a way for brands as diverse as Jeep, Porsche, Ferrari and Land Rover to keep customers engaged and demonstrate value for the money....
- News items 2009-08-07
- FERRARI INTRODUCES NEW ENZO MODEL IN CFRP, PENDING OWNERSHIP CHANGE.
- In late June, Luca di Montezemolo, Ferrari's chairman and managing director, said innovation of Ferrari plants, higher sales and new models -- including the brand-new "Enzo" unveiled Friday -- were part of the strategy of the Italian compa In late June, Luca di Montezemolo, Ferrari's...
- Research articles 2002-07-15
- FERRARI: The creation of Ferrari Idea S.A.
- M2 PRESSWIRE-16 April 1999-FERRARI: The creation of Ferrari Idea S.A. C1994-99 M2 COMMUNICATIONS LTD RDATE:140499 Maranello -- Ferrari Idea S. A., is a company created by Ferrari to control, develop and run the marque of the Prancing Horse. It is based ...
- Research articles 1999-04-16
- Ferrari allows logo on custom cars.(Ferrari S.p.A. Licensing agreement with Pininfarina Industrie S.p.A. and Zagato)(Brief article)
- Byline: Luca Ciferri Pininfarina and Zagato are the first two coachbuilders to benefit from Ferrari's decision to allow its brand on customer cars built especially for collectors. For 30 years, anyone modifying a Ferrari had to remove the Ferrari ...
- Research articles 2006-04-17
- Luxury Institute Survey: High Net Worth Consumers Rank the Top Deluxe Table Wines, Ferrari-Carano, Sterling Vineyards, and Sonoma-Cutrer
- According to the Luxury Institute's Luxury Brand Status Index LBSI survey of Deluxe Table Wines ($10 to $13.99 per bottle), Ferrari-Carano is the overwhelming winner. The brand ranks first for the overall LBSI and all of its component indices: consistently superior quality, uniqueness and exclusivity, consumed by people who are...
- Research articles 2006-12-06
- Luxury Institute Survey: High Net Worth Consumers Rank the Top Deluxe Table Wines, Ferrari-Carano, Sterling Vineyards, and Sonoma-Cutrer
- According to the Luxury Institute's Luxury Brand Status Index LBSI survey of Deluxe Table Wines, Ferrari-Carano is the overwhelming winner. The brand ranks first for the overall LBSI and all of its component indices: consistently superior quality, uniqueness and exclusivity, consumed by people who are admired and respected, and making...
- Research articles 2007-01-10
- Ferrari sues Danish funeral home over sportscar urn
- COPENHAGEN AFP — Italian carmaker Ferrari is suing a Danish funeral home that specially designed an urn in the shape of a Ferrari to fulfill the wishes of a young boy who died of cancer, the funeral home told AFP on Friday. "Ferrari in Italy is claiming that we...
- Research articles 2007-08-31
- FERRARI: Ferrari racing days at the Nurburgring.
- M2 PRESSWIRE-6 July 1999-FERRARI: Ferrari racing days at the Nurburgring C1994-99 M2 COMMUNICATIONS LTD RDATE:050799 Nurburgring, 4th July. On the dot of 12.30 the helicopter touched down on the start/finish straight of the Nurburgring circuit to an enthusiastic welcome from the...
- Research articles 1999-07-06
- Acer Announces the Ferrari 4000 Notebook; New and Exclusive Carbon-Fiber Notebook from Acer Continues Tradition Of Innovation
- SAN JOSE, Calif. -- Acer, Official Supplier to Scuderia Ferrari and the leading notebook brand in EMEA (Europe, Middle East and Africa) according to IDC Q1 2005 data, announced today a new and exclusive notebook, the Ferrari 4000.
- Research articles 2005-06-21
- Commerzbank sells stake in Ferrari for 260 millions euros
- FRANKFURT AFP — Commerzbank, the second-biggest listed bank in Germany, said it has sold its 8.4-percent stake in Italian sports car maker Ferrari for an estimated 260 million euros (329 million dollars). The divestiture was part of the bank's commitment to sell-off non-strategic shareholdings, Commerzbank said in a statement. Fiat,...
- Research articles 2006-10-02
- Colorado finds Diana Ferrari is the right fit.
- Dec 12, 2001 The Age ABIX via COMTEX -- The Colorado Group is a top fashion retailer in Australia. On 11 December 2001, it was reported that it is in discussions to buy the privately-owned Diana Ferrari footwear brand. The purchase price is thought...
- Research articles 2001-12-11
- REAR VIEW Mirror: FERRARI
- FERRARI has been voted the best place to work in Europe by the Great Place To Work Institute. The company had already won the Italian title. The company, which controls the Maserati brand, is based in Modena in Italy and has been building cars since 1947. The...
- Research articles 2007-05-06
- "Redline" Hoax? Did TaxBrain.com's Pioneering "Stolen NASCAR" Viral Video Set Stage for Crash of $1.5 Million Ferrari to Promote New Movie?
- "It was one of our best PR efforts," said Craig Petz, Vice President of Petz Enterprises, Inc. whose TaxBrain.com® brand is America's fastest growing online tax service. "When we saw the video of a $1.5 million Ferrari being crashed, we couldn't help asking ourselves if that is the same thing...
- Research articles 2007-03-29
- Johnny Damon Signs a Long-Term Deal with PUMA®; PUMA Presents Centerfielder a Ferrari F430 Spider to Celebrate Deal
- WESTFORD, Mass. -- Today, PUMAR North America announced that Johnny Damon, the new centerfielder for the New York Yankees has signed with the global athletic brand for another four years. As part of PUMA's relationship with Johnny Damon, the All-Star athlete will continue to represent the brand on the field...
- Research articles 2006-02-01
- Ferrari
- IS OGRA Sinn Fein intent in wooing a new class of unlikely voter? A visit to www.osfbf.pro.ie surprisingly reveals a popup banner showing a lady in a bikini close to a brand new yellow Ferrari. Maybe that explains where the declining PD support has gone.
- Research articles 2006-08-06
- FILA PLANS A FULLY LOADED ATHLETIC SHOE; ITALY'S DESIGN POWERHOUSE PININFARINA GROUP IS HIRED TO CREATE THE FERRARI OF SHOES.(Brief Article)
- LOS ANGELES -- In an effort to infuse its brand with a blast of Italian panache and gain a leg up in the ever-competitive athletic-footwear market, Fila Holding S.p.A., Biella, Italy, has teamed up with Italian design company Pininfarina Group to d LOS ANGELES...
- Research articles 2001-01-22
- Gulf Arab Investors Interested in GM's Hummer Brand
- Ron Haruni submits: Over at GM, two Gulf Arab investors seem to have expressed their interest in buying General Motors’ GM Hummer brand: “For sure, there has been interest from various parties within the Gulf … there is a precedent in the cases of Aston Martin, Ferrari or Daimler, and...
- External links 2008-08-27
- Man United beats Ferrari as Europe's leading brand
- MANCHESTER UNITED'S success has made its name the most valuable in European team sports, but globally the team is mired in second place. The Dallas Cowboys, an American Football team best known for its cheerleaders, has scored a narrow victory over the Red Devils in an analysis of...
- Research articles 2001-02-20
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