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	<title><![CDATA[ferrari brand Resources | BNET]]></title>
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		<title><![CDATA[Does a Ferrari Humidor Help Sell Ferraris? It Couldn't Hurt]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000502/does-a-ferrari-humidor-help-sell-ferraris-it-couldnt-hurt/]]></link>
		<description><![CDATA[Car-company tchotchkes can be a nice reflection of the brand, if they're executed right. That is, they fit the brand image, the quality is good, they're things people actually want, and the company doesn't lose an arm and a leg on every item. by Jim Henry]]></description>
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		<pubDate>Tue, 30 Dec 2008 17:11:56 -0800</pubDate>
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