Greenfield Online Inc.

Shaela joined Greenfield Consulting Group in 1988 and helped grow the business into a team of 18 moderator consultants and 11 fully dedicated client service professionals. Today Shaela is responsible for client and creative services, and development of new research approaches. Prior to joining the company, she owned and operated a creative services business that specialized in illustration and graphic design. Shaela is the illustrator of two children's books published by Simon & Schuster. She graduated with a bachelor's degree from Williams College.

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Erik Olson's years as a senior-level, marketing communications practitioner give him a special ability to uncover the deeper story behind a brand or product/service. Since joining Greenfield in 1997, Erik has used his marketing communications and counseling skills to enhance the quality and speed of delivery of his qualitative research work for clients across a broad range of industries.

Jim Hutchinson's extensive marketing and advertising experience spans over 20 years in senior-level positions with leading advertising agencies DMB&B, Altschiller Reitzfeld, and most recently J. Walter Thompson, where he served as senior partner, group management director of their Chicago office. Jim has a broad range of experience in the financial services, packaged goods, travel/tourism, automotive products, retail, beverage, and food categories. Financial services accounts included the following: Crestar, Howard Savings and Bowery Savings Banks, and Blockbuster Entertainment/Visa Card. Jim received a bachelor's degree from the University of Michigan and an M.B.A. from Columbia School of Business.

With two decades of experience building businesses across a variety of companies, countries, categories, and brands, Natalie has leveraged her marketing, consulting, and strategic planning experience for winning outcomes. As vice president of marketing at Unilever Home & Personal Care North America, she was responsible for running the Skin and Oral Care portfolios. As marketing head of Unilever's Global Innovation Center for Skincare, Natalie gained broad international experience, doubling the Pond's and Vaseline equities around the world. Further, as vice president of strategic planning at Unilever and as a managing director of consulting at the Marketing Corporation of America, Natalie complemented her marketing experience with a broader, more strategic approach to problem-solving and brand value enhancement. At Greenfield, Natalie has conducted research across categories, including apparel, beauty, building/decorating, confectionary, electronics, entertainment, financial services, food products, pharmaceutical/healthcare, luxury goods, and retail. Her assignments have included brand positioning work, brand equity assessment, advertising effectiveness evaluation, packaging development/refinement, new product/innovation assessment, and marketplace exploratories. Natalie earned her bachelor's degree from Barnard College and her M.B.A from Columbia University.

Dr. Charles W. Stryker is the Founder and President of a professional advisory firm, Venture Development Center, Inc.(VDC). This business has a very focused practice of assisting companies in creating, developing and commercializing Information Services properties. The practice areas that characterize VDC projects include creating (innovating) new products that exploit market opportunity; developing new distribution channels to substantially increase revenue for existing Information Services products; and to identify and advise Information Services companies on strategic acquisitions. It is typical that a given assignment may call for efforts in all of these practice areas. VDC in general, and Dr. Stryker in particular, have created an innovation practice and have developed distribution concepts that allow Information Services companies to create products that are meaningful in their ability to meet a significant market need. In addition, the strategies developed by VDC allow these new and existing products to scale rapidly in the marketplace by utilizing best practices of direct and indirect distribution. The extensive experience contained within VDC and their deep executive contact base within the database industry allow VDC supported programs to reach revenue levels that are greater than and are realized faster than clients can achieve without VDC support. This fact represents the business logic of engaging VDC in new product and distribution initiatives.

Jan Chandler was a cherished member of the Greenfield Team for eight years. She was a star in her chosen profession, a wonderful friend, and a woman with boundless energy and a lust for life. Jan lived life to the fullest. She was an adventurer, a pilot, and an expert skydiver (holding world records in formation jumping). Jan died in a tragic skydiving accident at the 2003 World Cup competition in California. She will remain in our hearts forever.

Jim Baulsir has been with Greenfield Online since January of 2007. Currently he is responsible for managing the North American Datacenter, and has Global Infrastructure design responsibilities. Jim has extensive Information Technology experience, specifically in Design, Implementation, and Operational methodologies. He has been a member of The Institute of Electrical and Electronic Engineers for over 15 years, and holds membership in the IEEE Computer Society. Jim has worked with a broad base of technologies in companies ranging from telecommunication design, commodity trading, litigation service, public utilities and Internet market research services. Jim is a graduate of Fairfield University, with a degree in Engineering.

Peter Sobiloff has served on our board of directors since 2004. Mr. Sobiloff is currently Chief Executive Officer of Syncsort and has served as a managing director at Insight since 2000. Immediately prior to joining Insight in 1998, he was vice president of business development at i2 Technologies from 1997 to 1998. Mr. Sobiloff was previously president of Think Systems, a supply chain management software company. Prior to this, he was president of Datalogix, a vendor of enterprise application software for process manufacturers, and previously held senior executive roles at Ross Systems, a vendor of financial application software. Mr. Sobiloff holds a B.A. from Baruch University.

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Mr. Mesznik is the founder and president of Mesco. He has over 30 years of advisory and investment banking experience. Prior to founding Mesco, Mr. Mesznik was managing director of Drexel Burnham Lambert. He started his career in finance at Citibank in 1970. He is a board member of a number of public companies in the U.S. and Europe as well as several private companies. He holds a Bachelor of Science degree in Civil Engineering from City College, New York and a Master of Business Administration in International Finance from Columbia University, New York.

Joseph A. Ripp has served as President and Chief Operating Officer since he joined Dendrite in November 2005. Prior to joining the Company, Mr. Ripp held several senior positions within Time Warner, Inc., most recently serving as Senior Vice President of the Media & Communications Group. Prior to that position, Mr. Ripp served as Vice Chairman of America Online, Inc. from 2002 to 2004. Mr. Ripp also served as Chief Financial Officer of America Online, Inc.; Executive Vice President and Chief Financial Officer of Time Warner, Inc.; and Executive Vice President, Chief Financial Officer of Time, Inc. Mr. Ripp is on the Board of Directors of Greenfield Online, Inc. He is on the Board of Trustees at Manhattan College and the Board of Directors of the Advertising Educational Foundation. He also serves on the Board of Directors and Executive Committee of the Ad Council and is Chairman of its Finance Committee. Mr. Ripp holds a Bachelor of Arts degree from Manhattan College and Master of Business Administration from the Bernard M. Baruch College of the City University of New York.

Mr. Manning has been the Chairman Emeritus of J. Walter Thompson, Inc., an international advertising agency since January 1998. In addition to his service on our Board of Directors, Mr. Manning serves on the board of directors of Greenfield Online and a number of non-publicly traded companies.