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	<title><![CDATA[finance and interbrand Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/finance+and+interbrand.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to finance and interbrand]]></description>
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		<title><![CDATA[Will the Wireless World Connect?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=60452]]></link>
		<description><![CDATA[When US telecommunication service providers Bell Atlantic and GTE merged in 2000, the new brand, Verizon, (coined from "vision" and "horizon") rolled out an initial awareness campaign over a span of 18 months. The relatively young brand VoiceStream Wireless completed a merger with Deutsche Telekom and completely reinvented itself. AT&T...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 07 Jul 2003 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/wi-fi.html"><![CDATA[Wi-Fi]]></category>
		<category domain="http://resources.bnet.com/topic/wireless.html"><![CDATA[Wireless]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<title><![CDATA[The Trials and Triumphs of Naming]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=73103]]></link>
		<description><![CDATA[Article talks about the impact of naming on the product. It encodes few examples of naming having both the negative and positives impact on the product. Few aspects of product creation show a greater impact on revenue growth and corporate culture than the naming process. A great name is that...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 10 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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		<title><![CDATA[Prescribing a Global Identity]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=51376]]></link>
		<description><![CDATA[In consumer markets, branding is used to sell a commodity product at a higher price, and create something lasting. It is something you can put on your balance sheet. However, for drugs there is an agreement with price, as it is recognized that companies need to recoup their R&D costs....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 17 Jun 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/identity.html"><![CDATA[Identity]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/balance+sheets.html"><![CDATA[Balance Sheets]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/financial+statements.html"><![CDATA[Financial Statements]]></category>
		<category domain="http://resources.bnet.com/topic/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
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	<item>
		<title><![CDATA[Global]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa3715/is_200201/ai_n9071587]]></link>
		<description><![CDATA[WORLD'S BEST CONSUL FINANCE SURVEY _ WORLD'S BEST CONSULTANTS Generalist: Accenture Despite the difficulties associated with splitting from Arthur Andersen, Accenture managed to hold on to its leadership position in the generalist category. It recorded $13.3 billion in revenues for fiscal 2001, up 17% from the previous year The bulk...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 23:59:59 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/accenture+ltd..html"><![CDATA[Accenture Ltd.]]></category>
		<category domain="http://resources.bnet.com/topic/consulting.html"><![CDATA[consulting]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[FINANCE]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/mckinsey+%2526+co..html"><![CDATA[McKinsey & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/outsourcing.html"><![CDATA[Outsourcing]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[revenue]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ACN</category>
		<category domain="tickers">ACN</category>
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		<title><![CDATA[The Solution to Brand Dilution]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242120]]></link>
		<description><![CDATA[In an increasingly competitive global marketplace, many companies are challenged to achieve expeditious growth. With stockholders demanding swift returns on their investment, many aggressive management teams bypass the long, slow path to growth and instead buy a smaller business that already has achieved success in their shared industry. And, while...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interbrand.html"><![CDATA[Interbrand]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
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