Jacada Ltd.

Gideon Hollander is the Chairman of the Board and founder of Jacada. Gideon is highly regarded for his strategic vision and innovation-centered leadership, and is focused on ensuring that Jacada delivers high quality, best-of-breed solutions. Prior to founding Jacada, Gideon was part of the research and development team at Comverse Technology. Prior to Comverse, he served in various technology and management positions in an elite unit of the Israeli Defense Forces, where he specialized in expert systems and user interface design. Two of the projects that Gideon managed won the most prominent Israeli award for technological innovations. Gideon also has a passion for rock and mountain climbing.

Tzvia Broida, as chief financial officer, is responsible for global financial and accounting operations for Jacada. Prior to joining Jacada, Tzvia was with the accounting firm of Yehuda Ehrlich & Partners. She began her accounting career with accounting firm of Vexler, Kodenzick & Partners.

David Holmes is Executive Vice President of Global Marketing for Jacada. Under David's direction, Jacada has gained significant traction in the contact center market place, having garnered several industry awards, recognition from top analyst firms, and a noteworthy roster of industry-leading customers. David is a highly sought after presenter for leading industry events, and is well respected with regard to his expertise. With more than 20 years experience in information technology and systems planning, David came to Jacada after five years as a marketing executive for KnowledgeWare/Sterling Software. Prior to KnowledgeWare, he spent seven years as a senior manager for Deloitte Consulting, where he advised Fortune 1000 companies on IT strategic planning.

Joe Horne is Senior Vice President, Sales Operations, Americas. Joe brings over 15 years of technology sales experience to Jacada, including product and service sales management. Most recently Joe was Vice President of Strategic Sales for ServiceSource, the leading provider of outsourced service sales management, assisting the company in achieving three straight years of 100% year-over-year growth. Prior to ServiceSource, Joe was Western Regional Sales Director for XACCT Technologies. Joe also spent several years at Cisco as a Service Sales Director after being acquired as part of Kalpana.

As general counsel for Jacada, Oren Shefler is responsible for all contract negotiation, legal matters, and corporate governance. Oren earned a LL.B from the Law Faculty of the College of Management in Tel Aviv, Israel. Prior to Jacada, Oren served as an associate for Meitar, Liquornik, Geva & Leshem Brandwein for seven years, where he represented public and private venture-based technology companies, venture capital funds and underwriters in array of transactions.

Yossie Hollander, director, has been a member of the board of directors since 1990, serving as Chairman from 1995 – 2007. Mr. Hollander was a founder, and from 1983 to 1994 served as the Chief Executive Officer, of New Dimension Software Ltd., an enterprise system and management software company that was acquired by BMC Software in April 1999. Mr. Hollander is a member of the executive committee of the Weizman Institute. Yossie Hollander is Gideon Hollander's brother.

Dan Falk as served as a director since August 2004. Since 2001 Mr. Falk serves as a member of the boards of directors of Orbotech Ltd., Attunity Ltd., Nice System Ltd., Orad Hi-Tech SystemsLtd., Netafim Ltd., Ormat Technologies Inc., ClickSoftware Technologies Ltd., Poalim Ventures 1 Ltd., Dmatek Ltd., Plastopil Ltd. and Nova Measuring Systems Ltd. In 1999 and 2000, Mr. Falk was President and Chief Operating Officer of Sapiens International Corporation N.V. From 1985 to 1999, Mr. Falk served in various positions in Orbotech Ltd., the last of which were Chief Financial Officer and Executive Vice President. From 1973 to 1985, he served in several executive positions in the Israel Discount Bank.

Jay is a founder of Newbury and has spent more that 24 years in the venture capital industry. At Newbury, Jay focuses on investments in communications systems, semiconductor devices, and software. Some of his investments with Board representation include Netro (acquired by SR Telecom), Fundtech (FNDT), Jacada (JCDA), ViryaNet (VRYA) OnWafer (acquired by KLA-Tencor), Pixim, Scorpio (acquired by 3Com), Ultracom (acquired by Terayon), Precise Software (acquired by Veritas), Silverback Systems (acquired by Brocade), Virtio (acquired by Synopsis), Mysticom (acquired by TranSwitch), Andigilog, and Zenasis. Jay began his venture career in 1982, when he joined Berkeley International Capital, ultimately serving as President. While at Berkeley he led investments in both ECAD and Solomon Designs (which later merged to create Cadence Design (CDNS), Cypress Semiconductor (CYPR), Broderbund Software (acquired by Mattel), Altera Corporation (ALTR) and Cirrus Logic (CRUS). He has previous management experience at Wells Fargo Bank, including Vice President of Global Foreign Exchange Trading, and began his career with AT&T's Operations Research group, which later became part of Lucent. Jay was a Senior Research Fellow at the National Bureau of Economic Research and is an active speaker and advisor of the Berkeley Entrepreneurs Forum at University of California's Haas School of Business. Jay earned BIE and M.Sc. degrees in Operations Research from Ohio State and a Ph.D. in Management Sciences from the Haas School of Business at the University of California at Berkeley. Originally from Ohio, Jay now lives in the East Bay with his wife. They have two children: a son living and working in the Bay Area and a daughter away at college. Jay is an avid tennis player, skier, and car enthusiast.

Naomi Atsmon has served as a director since June 2001. In addition, Ms. Atsmon has served as a director of Clicksoftware Technologies Ltd. (NASDAQ: CKSW) since May 2003. Ms. Atsmon served as a division president of Amdocs Ltd., a provider of information system solutions to communications companies, from July 1997 to December 2002. From 1994 until 1997, Ms. Atsmon served as a vice president at Amdocs Ltd. Ms. Atsmon held various positions at Amdocs since 1986.

Ohad Zuckerman has served as a director since December 2000. Mr. Zuckerman is the CEO and President of Zeraim Gedera Ltd., an agricultural company which specializes in development and production of vegetable seeds, a position he has held since January 2000. From 1998 to January 2000, Mr. Zuckerman served as the Executive Vice President of Zeraim Gedera and from 1990 to 1998 he served at the same company as the Marketing Manager. Mr. Zuckerman served as a member of the board of directors at Maximal Innovative Intelligence LTD, a provider of software for extracting information from data warehouses, from 1998 to 2002.