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- What To Do When a Crisis Hits
- Crisis communications experts like to say that every organization is going to have a crisis sooner or later, and that in fact, the underlying reasons for your crisis are probably already festering in your organization. Larry Smith, president of the Institute for Crisis Management, likes to point...
- Blog posts 2008-07-18
- CEOs Have a Real Credibility Problem
- Following up on the BNET1 post, CEO Candor on Steep Decline: The post reports on the decline in trustworthiness of CEOs as measured by their perceived candor in the letters to shareholders that accompany annual reports. The study, by Rittenhouse Rankings, says that more and more CEOs...
- Blog posts 2008-05-07
- Creating a Temporary News Web Site for Major Events
- My colleague Sean Silverthorne over at BNET's Harvard Business School blog tips me off to the temporary news web site created for the announcement of the proposed Delta-Northwest merger. His post is entitled "The Press Release of the Future" and indeed, this is a very creative, smart and modern way...
- Blog posts 2008-05-02
- Time to Ditch the Annual Report?
- It's probably too late for this cycle, but if you're still doing a printed Annual Report, it's time to stop. The Internet has rendered them all but obsolete, as Daniel Gross reports in Slate. I do know one vital investing constituency that still values them, however: non-Internet-enabled...
- Blog posts 2008-04-24
- Steve Yoder Explains How to Be a Good Wall Street Journal Source
- I had the pleasure of serving on a PRSA Silicon Valley Media Training panel last Friday with Steve Yoder, San Francisco bureau chief of the The Wall Street Journal. Steve was very generous with his time and shared many tips and strategies for doing a better job working with the...
- Blog posts 2008-03-31
- Want to Be Heard? Create Media-Friendly Messages
- It always amazes me when business executives want to get the greatest possible publicity for the dullest pieces of information. I think I understand the paradox: executives are naturally risk-averse, so they want to say as little as possible, while the rest of us are interested in hearing about...
- Blog posts 2008-02-11
- The Rise and Fall of Media Giants
- More from PRWeek's wrap-up of the year just past in their 2007 Book of Lists. Today: media companies on the rise, and those that took a hit in 2007: Media on the rise in 2007: Dow Jones: DJ must be happy to be under...
- Blog posts 2008-01-03
- Brands on the Rise -- and on the Decline
- This week, we're highlighting PRWeek's very good summation of the year past in their 2007 Book of Lists. Here are their brands on the rise and brands that "sunk" in 2007: Brands that "soared" according to PRWeek: Apple: Thanks to the hugely successful launch...
- Blog posts 2008-01-02
- Mortgage Lenders Should Be Doing Better PR
- As the mortgage crisis rolls along, I've been surprised at the relative lack of positive PR from the mortgage industry. Maybe they are just too busy righting their ships to worry about PR, but it seems to me that they ought to have been out there with some positive...
- Blog posts 2007-12-27
- How NOT to say "No Comment"
- There was an essential media relations lesson to be learned from a recent Wall Street Journal story about the subprime mess: the right and wrong ways to say "no comment." Once upon a time, saying "no comment" when you wanted to decline an interview was a benign...
- Blog posts 2007-11-08
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