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- Why a Search Audit is Essential
- Hordes of firms are taking their search marketing strategy in-house. It's a recent phenomenon; in the past, freelancers and consultants, were the go-to point-people. In order to make that critical choice, and other decisions, about your future web marketing strategy you should perform a site audit. What does an audit...
- Blog posts 2008-03-05
- How Your Search Marketing May Be "Short" Sighted
- I like to call the early days of web marketing the 'apple pie a la mode' days. Back then, all you had to do was fill a web page with specific valuable keywords ("mortgage online", for example) and the traffic just flowed in -- easy peasy. ...
- Blog posts 2008-03-03
- Seven Steps to a Solid Business Partnership
- Today, there were two big partnerships that hit the news. AT&T was teaming up with Starbucks to offer free wireless Internet. Experiencing Deja Vu? Probably because BNET1 reported on a similar revelation from AT&T a few weeks ago. The second piece that hit the news was Netflix's choice...
- Blog posts 2008-02-11
- Is MSFT's Proposed Acquisition a Record-breaker?
- The $44.6-billion Microsoft merger with Yahoo! may seem like a pretty pocket of jingle, but you may be surprised to hear that it doesn't even come close to the largest acquisition in history. Most of the really big record-breakers need to hit 12 digits, and generally fall within the 100...
- Blog posts 2008-02-04
- One Way to Be Paid for a Job Interview
- It's simple. A new star-up known as NotchUp will offer prospective hirees a minimum cash payment of $500 from the employer seeking to hire you. All you have to do is submit your resume and wait for the interview dollars to roll in -- apparently with the best of intentions...
- Blog posts 2008-01-29
- Why the Rate Cut Did Little for the Market
- The Federal Reserve's 3/4-point rate cut did little to sway the mind of Wall Street -- all despite the fact that it was the largest cut in the funds rate since August, 1984. MSNBC thinks the answer is in the housing market. The uncertainty surrounding the housing sector has...
- Blog posts 2008-01-23
- How Much Would Mozilla Fetch on the Market?
- Netscape and Internet Explorers will come and go, but Mozilla will stand forever -- or at least many would like to think so. But what if they went public? Would it "undermine" the entire mission of Mozilla? It seems the conspiracy theories about such a possibility have been bouncing...
- Blog posts 2008-01-08
- Dirty China Could Lead to Clean Profits
- China has the green, it's just not green... yet... so says the latest from Forbes. There are two inconvenient truths that America faces: 1. China holds $1.3 trillion in foreign exchange reserves, most of which are U.S. Treasury Bonds, and 2. About 25% of the particulate matter in the Los...
- Blog posts 2007-12-04
- VC-backed Firms Outpace Average Firm by 133%
- In the midst of all the congressional hoopla about a new law that may raise the carried interest tax rate, a number of firms are defending their own -- most notably venture capital firms. In the battle to slay the anti-carried interest camp, the National Venture Capital Association has pulled...
- Blog posts 2007-10-15
- Which Search Engine Gives You the Best Results?
- It may surprise you to find out that Google doesn't gain the highest click-through-rate for a search. Earlier, BNET1 had noted Google's brand recognition and market dominance, but Yahoo! trumps Google in one vital metric: Search relevance. According to data from Complete.com, 7.5 billion searches hit the Internet...
- Blog posts 2007-10-09
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