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Maximize the ROI of Your Search Engine Marketing
Search Engine Marketing has come of age. Americans conduct an estimated 790 million searches per week, according to research from ComScore Media Metrix. The key to a successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. In order to maximize the return on investment, a...
Maximize the ROI of Your Search Engine Marketing by Measuring Beyond Click-Through
Search Engine Marketing has come of age. Americans conduct an estimated 790 million searches per week, according to research from ComScore Media Metrix. The key to a successful search engine marketing strategy is constant testing, revising and optimizing based on metrics. In order to maximize return on investment, one must...
Volvo Construction Equipment: Improves Lead-Generation 700% With WebTrends
To manage what is one of the Volvo Group's largest e-business initiatives, and to effectively enhance its web site to better meet its lead-generation business objectives, Volvo CE spearheaded the effort to start leveraging web analytics to achieve better acquisition and conversion results. Volvo CE turned to WebTrends Insight Network...
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WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising
Automated Solution Debuts at SES San Jose; Improves Search Advertising Results by 44% on Average SAN JOSE, Calif. -- Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of web analytics and online...
WebTrends Appoints New CEO
Company Veteran to Take the Helm PORTLAND, Ore. -- The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company's new president and chief executive officer following the resignation of Dan Stickel. Yoder was also appointed to the company's Board of...
iWebTrack™ Comments on Competitor Defections
iWebTrack[TM] Differentiates with a Truly Private Label Reseller Opportunity vs. a Glorified Affiliate Program GAINESVILLE, Fla. -- iWebTrack Holdings Inc., www.iwebtrack.com, comments on recent defections of other customers from "private label" analytic programs such as IndexTools after recent acquisitions by Yahoo. iWebTrack is the only hosted...
WebTrends Expands Asian Market Leadership
India's largest multinational enterprises adopt WebTrends solutions to optimize online business intelligence and marketing. PORTLAND, Ore. -- WebTrends Inc., a leading provider of web analytics and online marketing solutions, has added several prominent global enterprises as clients in India, further solidifying its standing as the leading provider of...
Olympic Scale: China's Largest Broadcaster Gains Cross-Media Perspective with WebTrends
CCTV.com Selects WebTrends Analytics to Analyze Visitors on a Massive Scale across Multiple Online Channels During Beijing Olympics BEIJING -- China's national TV network has selected WebTrends Inc., a leading provider of web analytics and online marketing solutions, to generate insight about visitors across multiple web channels during...
Sitecore is Rated Positive in the MarketScope for Web Content Management Report by Leading Analyst Firm
SAN FRANCISCO -- Sitecore, the leading provider of .NET Web Content Management System CMS software, today announced at the 2008 Microsoft Worldwide Partner Conference that top analyst firm Gartner, Inc. has rated Sitecore a "Positive" in the "MarketScope for Web Content Management" report by Mick MacComascaigh, Mark...
Valtira Marketing Platform Available On Amazon Elastic Compute Cloud
Customers can now easily add web marketing infrastructure on-demand MINNEAPOLIS -- Valtira today announced the availability of The Valtira Online Marketing Platform on the Amazon Elastic Compute Cloud (Amazon EC2). Valtira customers now have access to the most cost-effective, scalable, flexible infrastructure to power their...
Stratigent to Speak at Online Marketing Summit Regional Tour
Stratigent, the leader in web analyticsconsulting and marketing optimization, is excited to announce theirparticipation in the Online Marketing Summit Regional Tour this July.Stratigent representatives were selected to speak in Milwaukee on July 15,Chicago on July 17, Boston on July 23, and San Jose on July 31, and will...
Coremetrics Selected As One Of The Bay Area's Most Admired Companies
Leader in Digital Marketing Cited for Strong Culture, Leadership and Innovation; Named One of the Top 100 Workplaces in Northern California SAN MATEO, Calif., July 2 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, announced that it has been selected as...
Sitecore Recognizes PANDORA Jewelry as Sitecore Site of the Year for Denmark
Sophisticated jewelry website presents a united global brand for multi-region sites that deliver dynamic content to customers worldwide SAN FRANCISCO -- Sitecore, the leading provider of .NET Web Content Management System CMS software, today announced that PANDORA Jewelry A/S has been named the Denmark Sitecore...
Oodle Taps Coremetrics to Gain Richer Insight Into Visitor Behavior
Leading Classified Site Chooses Coremetrics, Citing the Need for High-Performance Reporting and Flexible Segmentation SAN MATEO, Calif., July 1 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Oodle has selected Coremetrics to help establish a metrics-driven marketing approach...
Ducati Drives Online Speed, Agility with WebTrends
Italian Motorcycle Manufacturer Relies on WebTrends Analytics 8.5 to Optimize Visitor Engagement, Branding Initiatives and E-Commerce Results PORTLAND, Ore. -- Italian motorcycle manufacturer Ducati has selected WebTrends Analytics 8.5, the online marketing industry's most powerful and open analytics platform, to better understand and enhance visitor...
Create Professional Quality Web Sites and Content Without Being a Designer or Programmer With Wix
Unleashing Users' Creativity with User-Generated Content that Really Looks Great NEW YORK, June 25 /PRNewswire/ -- For the first time, anyone can quickly and easily create professional looking Flash web sites and widgets. This can be done without being a programmer or designer...
avVenta Worldwide Signs Long-Term Training Initiative with Costa Rican Government
New Cooperative Program to Enhance avVenta University Leading Digital Production and Interactive Services Company Forms Partnership to Jointly Train Over 1,000 Employees Annually in Flash, Java, WebDev and Other Cutting-Edge Digital Design Technologies CHARLESTON, S.C., June 24 /PRNewswire/ -- avVenta Worldwide, a...
Drugstorenews.com among top BtoB media sites
NEW YORK -- Drugstorenews.com, the online news home for The Drug Store News Group, was ranked among the top five fastest-growing Web sites in terms of new, unique visitors, according to a recent report in Mins b2b, a weekly industry newsletter for publishing and media executives. Between...
Coremetrics Quick Start Service Reduces Time for Deployment by 95%
Accelerates ROI by Enabling Businesses to Tag Web Sites in a Single Day SAN MATEO, Calif., June 23 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced the introduction of Quick Start, an innovative new service that dramatically reduces Web...
Using technology to stand out from the crowd in a slow market
Get noticed, get business. This maxim seems obvious to anyone in the business of buying, selling, or leasing real estate. Yet traditional real estate portfolios generally have been too slow to adopt new technologies for marketing and advertising. Real estate professionals need to focus their...
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