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- Trade Shows: Maximizing ROI
- Product Managers can play a pivotal role in maximizing this return, because of the nature of their position. When they man the booth, they approach the show from both a tactical and strategic standpoint. They help keep the sales reps honest - literally - when they describe the product and...
- White papers 2004-01-01
- Trade Shows: Measuring ROI
- Product Managers are often called upon to man the booth at shows as well as actively attend speeches and presentations. Because a trade show can easily eat up a week of your time between travel, setup, and the show itself, it's vital that you attend only those trade shows that...
- White papers 2004-01-01
- Tips & Trends-Who's Counting?
- Independent audits promise an end to questionable statistics from show management. The trade-show audit is not meant to replace an event's attendee reporting process, but rather to verify a reporting system already in place. The process begins before the trade show does. The auditor comes on-site to meet with representatives...
- White papers 2003-01-01
- How To Cut Exhibitor's Costs
- Companies do not have unlimited dollars to spend participating in trade shows. As shows proliferate and marketing media multiply, exhibiting companies are forced to make choices. The shows that remain on their schedules will be those where the costs are reasonable and the return on investment ROI demonstrable. There are...
- White papers 2003-01-01
- Three Step System For Mid Course Corrections
- At the heart of all trade show marketing challenges stands one immovable reality: time. The show opens and three or four days later the show closes. One has but one narrow window of time through which to maximize the opportunities and reach to the objectives. Today, managers that use the...
- White papers 2003-01-01
- Independent Audits Promise An End To Questionable Statistics From Show Management
- The trade show audit is not meant to replace an event's attendee reporting process, but rather to verify a reporting system already in place. The process begins before the trade show does. The auditor comes on-site to meet with representatives from the registration company and trade show management and to...
- White papers 2001-03-01
Additional Resources
- The Major Economies Leaders Meeting
- Making Progress Toward A Future International Climate Change Agreement TOYAKO, Japan -- THE WHITE HOUSE Office of the Press Secretary (Toyako, Japan) Today, 17 leaders of the Major Economies held an unprecedented summit in Toyako, Japan, to advance shared...
- Articles 2008-07-09
- Housing slump likely to fester
- WASHINGTON -- Signs are emerging that the U.S. housing market's long slump is likely to fester through the summer, and the real- estate market may not recover for at least another year. The latest report, the National Association of Realtors' pending home sales...
- Articles 2008-07-09
- Uranerz Provides Drilling Update on Arkose Mining Venture
- Uranerz Energy Corporation ("Uranerz" or the "Company") (TSX: URZ)(AMEX: URZ)(FRANKFURT: U9E) is pleased to announce the exploration drilling status on its Arkose Mining Venture ("Arkose"), a joint venture between the Company (81%) and United Nuclear, LLC (19%), in the Powder River Basin of Wyoming. From March 6, 2008...
- Articles 2008-07-09
- Cash4Gold Featured on Money Talks With Stacy Johnson: Gold Business Is Booming
- There has been much attention paid to theprecious metals industry of late, considering the soaring prices being paidfor gold. Recently, Cash4Gold President, Howard Mofshin was featured in"Selling Gold Jewelry By Mail," a piece on the prestigious consumerreporting show, Money Talks with Stacy Johnson. Mofshin claims that Cash4Gold,...
- Articles 2008-07-09
- Artfest International and Romanho Company Bring Art From the East
- Artfest International, Inc. (OTCBB: ARTI) --Artfest is bringing to the USA art community a once in a lifetime exclusiveopportunity to appreciate international Russian art that has never beenshown in exhibition this side of the iron curtain. The world class HotelPalomar Dallas will be the venue for the Russian...
- Articles 2008-07-09
- Sunridge Appoints New Directors
- Sunridge Gold Corp. (TSX VENTURE: SGC) ("Sunridge" or the "Company") is pleased to announce that Mr. Eric Edwards and Mr. Mark Corra have been appointed to the board of directors of Sunridge effective immediately. Both Mr. Edwards and Mr. Corra bring many years of experience in the mining...
- Articles 2008-07-08
- New credit crisis fears haunt European, Asian stock markets
- LONDON AFP — European and Asian stocks dropped sharply Tuesday as concern about the credit crunch again spooked investors, but US markets showed some resilience to the prevailing mood of fear. In London, the FTSE 100 index lost 1.31 percent to end at 5,440.50 points, in...
- Articles 2008-07-08
- sports in brief
- Local & state: Piles, Lowman sit in third at junior tournament Topekan Riley Piles and teammate Ben Lowman of Manhattan shot a 5- under 66 during Monday's first round of the KGA Junior Team Championship at Emporia Municipal Golf Course and are tied...
- Articles 2008-07-08
- sports in brief
- Local & state: Piles, Lowman sit in third at junior tournament Topekan Riley Piles and teammate Ben Lowman of Manhattan shot a 5- under 66 during Monday's first round of the KGA Junior Team Championship at Emporia Municipal Golf Course and are tied...
- Articles 2008-07-08
- Pharmaceutical Institute, in Collaboration With Campbell Alliance, Releases Second Edition of Breakthrough Book on the Inner Workings of the Pharmaceutical Industry
- RALEIGH, N.C., July 8 /PRNewswire/ -- Pharmaceutical Institute, a subsidiary of Campbell Alliance, the leading management consulting firm specializing in the pharmaceutical and biotech industry, today announced the release of a revised edition of "Understanding Pharma", updated to reflect a dynamic market environment and offering key...
- Articles 2008-07-08
- Fitch Rates Miami-Dade County, Florida's $468MM Water & Sewer Revs 'A+'; Outlook Stable
- NEW YORK -- Fitch Ratings assigns an 'A+' rating to Miami-Dade County the county, FL's approximately $68 million water and sewer system revenue bonds, series 2008A and $400 million water and sewer system revenue refunding bonds, series 2008B. The bonds are scheduled to price July 10, 2008...
- Articles 2008-07-08
- BrainStorm Cell Therapeutics and Rutgers University Study Shows That Transplanting NTF Cells Improves the Recovery of Spinal Cord Injury Rat Model
- NEW YORK & PETACH TIKVAH, Israel -- BrainStorm Cell Therapeutics Inc. (OTCBB:BCLI), a leading developer of adult stem cell technologies and therapeutics, has completed a preclinical study in collaboration with the W.M. Keck Center for Collaborative Neuroscience at Rutgers, The State University of New Jersey. The study...
- Articles 2008-07-07
- Building efficiency fund in works for Portland?
- The Portland Office of Sustainable Development is formulating a proposal to create a fund with public and private financing that would pay for widespread energy efficiency upgrades in the city's residential and commercial buildings. The fund would remove the financial burden of rising energy costs and...
- Articles 2008-07-07
- Tradeshow Products Sells Focus View & Associated Website; Increases Shareholder Equity
- ANAHEIM, Calif., July 7 /PRNewswire-FirstCall/ -- Tradeshow Products Inc. (BULLETIN BOARD: TSPD) today announced the sale of Focus Views, its wholly owned subsidiary. Focus Views is principally in the financial service business, particularly in the maintenance and operation of an online financial publishing website....
- Articles 2008-07-07
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