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Dow Jones Description
Upshot is a marketing agency that excels in understanding consumers and their ever-changing behavior. This consumer understanding, informed by our research and planning department, provides the foundation for all of our strategies and creative executions. Ultimately, understanding how a consumer changes throughout their daily journey allows us to speak to them at the right time, with the right message and at the right touch points. We currently focus on five core disciplines that measurably change consumer behavior: Promotion, Event/Viral, Collaborative Marketing, Retail & Environmental Design and Integrated Communications. Upshot is a subsidiary of EMAK Worldwide (Nasdaq: EMAK).
Number of Employees 156
Peer Companies
NAICS Code Advertising Agencies: 541810
News & Analysis
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finance and upshot - All News and Analysis
Consumer Savings During Times Of Economic Downturn
The upshot is that there is a "New normal" looming. Rather than the cheery 3.4% real GDP growth that we have seen globally in recent years, we will return to growth, but at a considerably lower level. How low? With consumers trying to repair their broken balance sheets - too...
Investors Liked What They Saw in Simcere's Q3 Report
ChinaBio Today submits: Simcere Pharmaceutical Group SCR released very positive unaudited financial results for its third quarter. At the same time, the company said it would begin a $50 million share buyback. At the end of the quarter, Simcere reported cash and short-term investments of 831 million RMB ($122.4...
The Pricing Spread End Game.
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The...
The Pricing Spread End Game
Maker/taker spreads have collapsed. While exchanges and ECNs have pushed their rebates higher over the past several months to attract limit-order traders, their liquidity-taker charges hit a Securities and Exchange Commission-imposed ceiling for access fees at 30 cents per 100 shares. The upshot is that spreads have decreased...
Some taxpayers stand to face delays
THE LEGISLATIVE FIX that Congress made to keep the alternative minimum tax from spreading to millions of middle- and upper-income taxpayers is expected to create delays in processing returns and refunds for more than three million early filers who claim certain tax credits. The upshot is that...
Uganda: Dammed if you do, damned if you don't
The green light has finally been given to a controversial multi-million dollar hydro-electric dam project on the River Nile. But, Stuart Price asks, will it be the silver bullet to Uganda's stifling power shortages, or will it leave the country precariously exposed to the consequences of climate change? ...
Spirits, markets get a lift
WASHINGTON -- The Federal Reserve's unanimous decision to slash a key interest rate Tuesday is a dramatic statement that the central bank will do whatever it takes to prevent turmoil in the financial markets and a steep downturn in the housing sector from pulling the country into recession. ...
Tainted system at fault --not Raiders, Russell
EVERYBODY'S looking for somebody to blame regarding the JaMarcus Russell holdout, and with Russell now looking as if he may not take the field in 2007 even if he does sign, the lynching parties are scouring behind every rock looking for bad guys. The Raiders and those...
Liquidity: what it is and why it matters.
'Liquidity' isn't just techno-babble. It matters - and it can be measured. Chris Dillow "It's a liquidity-driven rally." This is the cliche of many market pundits. However, just because something is said by a pompous oaf does not make it wrong. Rises in global...
Will the Hybrid Fly? The Big Board has to please both the Buyside and the Floor
The buyside wants an ECN. The traders on the floor want an electronic replica of the floor. The New York Stock Exchange is trying to please both. Will the hybrid' fly? Will it pass muster with the Securities and Exchange Commission? And, if so, will the buyside use it? ...
Industry Transcripts by Seeking Alpha
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infoGROUP, Inc. Q3 2009 Earnings Call Transcript
on Nov 04, 2009about IUSA
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Valassis Communications Q3 2009 Earnings Call Transcript
on Oct 29, 2009about VCI
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Acxiom Corporation F2Q10 (Qtr End 09/30/09) Earnings Call Transcript
on Oct 28, 2009about ACXM
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Interpublic Group of Companies Inc. Q3 2009 Earnings Conference Call
on Oct 28, 2009about IPG
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Local.com Corporation Q3 2009 Earnings Conference Call
on Oct 27, 2009about LOCM
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- Insignia Uses Valassis Trial to Bludgeon News America in Minn. Federal Case 4 votes
- Autopsy: Steven Cohen and the Ad Boycott That Ended His Career 3 votes


