BNET Industries

Last Fiscal Year Sales:$17.5M
  • Private
  • US
Dow Jones Description

Softrax Corporation is a leading enterprise software company providing revenue management solutions that fundamentally change the way technology companies manage, analyze and predict their revenue streams. Expressly designed for the dynamic software, content and Internet sectors, Softrax systems are the best products to meet the complex revenue management business requirements of these industries. Softrax delivers business-critical solutions to hundreds of customers. Headquartered in Canton, Mass., Softrax Corporation is privately held.

Chief Executive Officer
Robert O'Connor Jr.
Number of Employees 174
Contact Information

45 Shawmut RD Fl 3

Canton, Massachusetts 02021

www.softrax.com

1 781 830 9200

NAICS Code Custom Computer Programming Services: 541511

Recent Events

  • Softrax Releases New Version of Revenue Recognition Software, Complementing ERP Systems

    12/03/08 - Product Announcement - View Story

  • Sheila Daly Named Vice President of Services for Softrax Revenue Manager Solutions

    4/08/08 - Mgmt. Change Entering - Vice President - View Story

  • Softrax Appoints John Pavlov VP of Engineering

    11/28/07 - Mgmt. Change Entering - Technology - View Story

News & Analysis

financial accounting and regulations and softrax - All News and Analysis

Decision Makers

Name (plus bio) Position
Robert O'Connor Jr. Chief Executive Officer
Jake Fennessy Chief Financial Officer, Vice President of Finance and Operations
David Milligan Vice President of Customer Services
Greta Krupetsky Vice President of Sales
Jay Waldron Vice President of Sales and Business Development
John Davagian Vice President of Sales, Billing and Revenue Solutions
John Pavlov Vice President of Engineering
Jon Greifenkamp Vice President of Finance
Mike Allpass Vice President Finance, Controller
Sheila M Daly Vice President of Services
Ted Bardasz Vice President of Research and Development
Erik Stone Managing Director, Protiviti and Robert
Ken Bender Founder and Managing Director of Software Equity Group
Reed Kingston Managing Director
Harry Heesch Co-Founder
Alex Gregory Partner
Brian Pastuszenski Partner
Calvin Hackeman Cal Is Managing Partner of Grant Thornton
Craig Miller Assurance Partner
Jacqueline Akerblom Assurance Partner
John Barnes Partner, Grant Thornton
Mike Schamberger Partner
Tom Connors Partner
Richard N Moore Director of Revenue Management Solutions
Alok Ajmera Senior Manager
Bruce Milne
Cathy Hyodo
Jennifer Grogan General Counsel
Jim Ravell
John Banrnes
Lynne Triplett
Matthew Littlewood
R Trent Gazzaway
Stephen R McGee
Thomas Smith *Portfolio Responsibilities
Tony Sondhi
Grant Thornton Director

Board of Directors

Name (plus bio) Position
Michael Shanahan Board of Directors
Ralph Wagner Board Member

Mr. O?Connor is President and Chief Executive Officer of Softrax. With over 20 years of experience in executive management of software companies, he has proven expertise in finance, sales and marketing. Under O'Connor's leadership, Softrax has become a leading provider of revenue management applications. O?Connor was also responsible for articulating the initial vision for the Company and securing all of the venture capital funding for a rapid growth plan. In addition, he has executed a clear strategy of customer focus, significant sales growth and infrastructure building that has positioned Softrax for industry leadership. Prior to Softrax, O?Connor was CEO of RBS Group, Inc., a software and services company that grew to become IBM?s largest business partner in New England. At that time, he was honored by IBM as one of the ?Top 50 CEOs? among its business partners. Before RBS Group Inc., O?Connor held senior financial positions at technology companies, including Chief Operating Officer and Chief Financial Officer.

Organization Position Status
Softrax Corporation Chief Executive Officer Current
Revenue Recognition President and Chief Executive Officer Current
Softrax Corporation President Current
Digital Equipment Corporation Former
Alkermes, Inc. Former
Soapstone Networks, Inc. Former
AsiaInfo Holdings, Inc. Former
Sipex Corporation Former
Peregrine Systems, Inc. Former
Lycos, Inc. Former
ON Semiconductor Corporation Former
Cognos Inc. Former
Teradyne, Inc. Former
Presstek, Inc. Former
University of Connecticut MBA Former
Georgetown University Former

Organization Position Status
The MIT Enterprise Forum of Cambridge, Inc Chief Financial Officer, Vice President Finace and Operations, Softrax Current
Softrax Corporation Chief Financial Officer, Vice President of Finance and Operations Current
Revenue Recognition Chief Financial Officer, Vice President of Finance and Operations Current
Compaq Computer Corporation Vice President of Finance Former
Microcom Corporation Director of Treasury Operations Former
Suffolk University MBA Former
Northeastern University Bachelor of Science In Business Administration Former

Mr. Milligan is responsible for all customer service and support functions within Softrax, including the Customer Care and Account Management organizations. With more than 20 years of industry experience, his areas of expertise include systems design and software development for midsize to large companies. As a result, Milligan has been the principal software architect of Softrax products, and continues to work with customers to assist in defining the functional requirements of the Softrax portfolio. Prior to joining Softrax, Milligan was Vice President Professional Services at RBS Group, Inc., a leading software and services company. In that role, he managed all services functions, including professional services, educational services, and customer service. Previously, Milligan was Director of Development and Services at GTO Associates, where he oversaw all activities related to the delivery of solutions to a variety of different industries. Mr. Milligan earned a Bachelor of Science at Boston College and has attended numerous related educational programs throughout his career.

Organization Position Status
Softrax Corporation Vice President of Customer Services Current
Revenue Recognition Vice President of Customer Services Current
Boston College Bachelor of Science Former

Organization Position Status
Softrax Corporation Vice President of Sales Current
The McGraw-Hill Companies, Inc. Vice President Former

Organization Position Status
Revenue Recognition Vice President of Sales and Business Development Current
Softrax Corporation Vice President of Sales and Business Development Current
Applix, Inc. President Former
Applix, Inc. Chief Operating Officer Former
International Sales Co Inc Vice President Former
Applix, Inc. Vice President of International Sales Former
Brown University Bachelor's Degree Former

Mr. Davagian has many years of experience in high-tech that span financial, healthcare and life sciences solutions. He has performed a variety of sales and implementation management roles at Softrax, producing teams that consistently exceed revenue growth and customer satisfaction goals. Mr. Davagian is now responsible for managing direct sales of Softrax's complete billing and revenue management solutions for companies. Prior to Softrax, Mr. Davagian was at Cerner Corporation, a healthcare information solutions provider; and a database software company serving the life sciences industry. He has outstanding leadership skills and a proven ability to drive sales growth in strategic market segments. Mr. Davagian holds a Bachelor of Science degree in Business from Lehigh University.

Organization Position Status
Revenue Recognition Vice President of Sales, Billing and Revenue Solutions Current
Softrax Corporation Vice President of Sales, Billing and Revenue Solutions Current
Cerner Corporation Former

Organization Position Status
Revenue Recognition Vice President of Engineering Current
Softrax Corporation Vice President of Engineering Current
Adesso Systems, Inc. Vice President of Engineering and Operations Current
Technology Leadership Council - Boston Chapter Current
Collaborative Consulting Board of Directors Current
Interleaf Vice President, Development Former

Organization Position Status
Softrax Corporation Vice President of Finance Current

Organization Position Status
Softrax Corporation Vice President Finance, Controller Current

Organization Position Status
Softrax Corporation Vice President of Services Current
Revenue Recognition Vice President of Services Current
Ecredit.Com, Inc. Current
Boston College B.S. in Business and Computer Science Former
Boston College Degree In Business Administration, Computer Science Former

Organization Position Status
Revenue Recognition Vice President of Research and Development Current
Softrax Corporation Vice President of Research and Development Current
Prescient, Inc. Acting CEO Former
Prescient, Inc. President Former
New River Inc. Vice President of Product Development Former
Spatial Technology Inc. Vice President of Research and Development Former
Prescient, Inc. Vice President of Research and Development Former
Sensable Technologies Inc. Former
Computer Vision Former
Spatial Corp Former
Prescient Technologies, LLC Former
Northeastern University Master's Former
Northeastern University Bachelor's In Mechanical Engineering Former

Organization Position Status
Softrax Corporation Managing Director, Protiviti and Robert Current
University of Denver B.S. In Accounting Former

Ken Bender is the Founder and Managing Director of Software Equity Group. For more than twenty-five years he has advised, counseled and guided literally thousands of software entrepreneurs, executives and equity investors worldwide. Industry newsletter Software Success and others have recognized him as "The Nation's leading expert in midcap software and internet M&A transactions."

Organization Position Status
Software Equity Group, LLC Executive Director Current
Software Equity Group, LLC Managing Director Current
Softrax Corporation Founder and Managing Director of Software Equity Group Current
Software Equity Group, LLC Founder Current
Access Solutions, Inc. CEO Former
Access Solutions, Inc. President Former
MicroAge, Inc. Chief Administrative Officer Former
United Jewish Federation Vice President Former
MicroAge, Inc. Vice President Former
Access Solutions, Inc. Founder Former
Honeywell Corporation Assistant General Counsel Former
United Jewish Federation Chairman Former
United Jewish Federation Executive Board Member Former
San Diego Software Industry Council Director Former

Organization Position Status
Softrax Corporation Managing Director Current

Mr. Harry R. Heesch is the Senior Partner in the law firm; Heesch & Heesch founded in 1980. Harold specializes in business, contract and civil litigation law. Harold is the co-founder of Softrax Corporation, which is engaged in the development and distribution of business applications software.

Organization Position Status
Softrax Corporation Co-Founder Current
Source Atlantic, Inc. Board of Directors Current

Organization Position Status
Egan-Managed Capital Partner Current
Softrax Corporation Partner Current
Vxi Corporation Director Current
Genalytics, Inc. Director Current
Boston Beer Company, Inc. head, Australia and the Pacific Rim Former
Alex. Brown & Sons Incorporated corporate finance Former
Harvard Business School MBA Former

Organization Position Status
Softrax Corporation Partner Current

Organization Position Status
Softrax Corporation Cal Is Managing Partner of Grant Thornton Current

Organization Position Status
Softrax Corporation Assurance Partner Current

Organization Position Status
Softrax Corporation Assurance Partner Current

Organization Position Status
Softrax Corporation Partner, Grant Thornton Current

Organization Position Status
Softrax Corporation Partner Current

Organization Position Status
Softrax Corporation Partner Current

Organization Position Status
Softrax Corporation Director of Revenue Management Solutions Current
University of Alberta Ph.D Former

Organization Position Status
Softrax Corporation Senior Manager Current

Organization Position Status
Corum Group, Ltd. Founder and CEO Current
Softrax Corporation Current
Corum Group, Ltd. Chairman and CEO Former
WSA Corporation founder Former
Corum Group, Ltd. President Former
Washington Technology Center Board Member Former

Organization Position Status
Softrax Corporation Current
American Institute of Certified Public Accountants Board of Directors Current
California Society of Certified Public Accountants Board of Directors Current

Organization Position Status
Softrax Corporation General Counsel Current
Microcom Corporation general counsel Former
Image Data, Inc. general counsel Former
Gibson, Dunn & Crutcher LLP Former

Organization Position Status
Softrax Corporation Current

John's experiences have included providing external audits and internal controls consulting within the COSO framework and coordinating such work with all of the "Big Four" accounting firms. He has managed complex multi-project engagements and the simultaneous execution of multiple engagements including progress reporting and deadline management. Prior Sarbanes-Oxley and internal audit engagement experience includes providing services in all phases to not-for-profit organizations, multi-national manufacturing firms, a software developer, government contractors, and retailers.

Organization Position Status
Softrax Corporation Current

Organization Position Status
Softrax Corporation Current

Organization Position Status
Softrax Corporation Current
Massachusetts Society of Certified Public Accountants, Inc Board of Directors Current
American Institute of Certified Public Accountants Board of Directors Current
Wharton Graduate School of the University of Pennsylvania BS In Economics Former

Organization Position Status
Softrax Corporation Current

Organization Position Status
Softrax Corporation Current
University of Bristol Bachelor of Science In Economics Former

Organization Position Status
Trinity Convergence, Inc. *Portfolio Responsibilities Current
Pactolus *Portfolio Responsibilities Current
InPhonic, Inc. *Portfolio Responsibilities Current
Colubris Networks *Portfolio Responsibilities Current
Sentito Networks *Portfolio Responsibilities Current
Softrax Corporation *Portfolio Responsibilities Current
Mid-Atlantic Venture Funds Current
Sentito Networks Board of Directors Current
Pactolus Board of Directors Current
Visual Networks Investor Former
NEXTEL Communications, Inc. Investor Former
The University of North Carolina at Chapel Hill MBA Former
Elizabethtown College B.S. Degree Former

Organization Position Status
Softrax Corporation Current

Stephen is a director with Grant Thornton Corporate Finance LLC, the investment-banking subsidiary of Grant Thornton LLP. He has been involved in numerous transactions including acquisitions, divestitures, capital raisings and refinancings. He is also the primary liaison point for cross-border transactions involving U.S. and European companies. Stephen has 10 years experience and is primarily responsible for managing mergers and acquisitions (M&A) transactions. In this capacity he coordinates the transaction process from buyer research through to deal structuring, negotiations and closing. His principal focus is on mid-cap technology M&A, an area in which he has specialized for the last four years. He is a registered representative with the National Association of Securities Dealers, on the board of directors of the Boston Chapter of the Association for Corporate Growth, and a chartered accountant and member of the Institute of Chartered Accountants in England & Wales. Stephen earned a bachelor of science in economics from the University of Bristol, England.

Organization Position Status
Softrax Corporation Director Current
University of Bristol Bachelor of Science In Economics Former

Organization Position Status
Egan-Managed Capital Co-founder Current
Egan-Managed Capital Managing Partner Current
Top Layer Networks, Inc. Chairman of Top Layer and Managing Partner of Egan, Managed Capital Current
Softrax Corporation Board of Directors Current
Intellivid Corporation Board of Directors Current
Network Intelligence Corporation Board of Directors Current
Onepin, Inc. Board of Directors Current
Nexaweb Technologies, Inc. Director Current
Top Layer Networks, Inc. Board of Directors Current
Genalytics, Inc. Board of Directors Current
Apparent Networks, Inc. Board of Directors Current
Whaleback Systems Board of Directors Current
PaineWebber, Inc. corporate finance and venture capital Former
Bankers Trust Company Inc. corporate finance and venture capital Former
Eastech Incorporated Former
Monetrics, Inc. Board Member Former
NEI Board Member Former
Sandybay Networks, Inc Board Member Former
Harvard Business School Master of Business Administration Former
College of the Holy Cross Bachelor's Degree In Economics Former

Organization Position Status
Walnut Venture Associates Team Member Current
Softrax Corporation Board Member Current
Dys Analytics, Inc. Board Member Current
Columbia University MBA Former
Columbia University BS Former

Executive News

  • The March Group Forecasts an Increase in Tech Sector M&A Activity

    Freshnews.com - 10/15/09 - View Story

  • Apparent Networks Secures $12 Million in Funding

    TMC Net - 3/06/09 - View Story

  • Software Business 2008 Conference Scheduled for October 30-31 in San Francisco

    PR Newswire - 8/11/08 - View Story

  • Softrax Executive Webcast: Software M&A - the Year in Review, the Year Ahead

    Calibre Macro World - 1/23/08 - View Story

  • Softrax Executive Webcast: How Private Equity Buyouts Are Changing the Software M&A Landscape

    Business Wire - 4/12/07 - View Story

  • Does Software Consolidation Stifle Innovation?

    Information Week - 1/27/07 - View Story

  • Gildan Activewear to be honored by tech magazine

    York Weekly - 10/26/06 - View Story

  • Softrax and Software Equity Group Webcast: Mid-Year Reality Check for Software Mergers and Acquisitions

    PR Newswire - 8/17/06 - View Story

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