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- After Facebook Bans FishVille, Zynga Pulls Plug On All Performance-Based Ads
- More fallout from the media backlash surrounding the performance-based ads that social gaming companies like Zynga have been using to monetize their games. Zynga CEO Mark Pincus said that the company will be removing “all CPA [cost-per-action] offers” from its games until further notice. This comes after Facebook banned...
- External links 2009-11-09
Additional Resources
- Facebook, Zynga Face Class-Action Suit Over Offer-Based Ads
- Offer-based ads seemed to be the secret to monetizing social games—and social network users, in general—that standard banner ads couldn’t provide. But amid ongoing accusations that the ads actually “scammed” users into paying for things they didn’t want and giving up their personal info, comes the inevitable: a class-action...
- External links 2009-11-20
- Zynga Launches Standalone Game Site, Sheds Light On Virtual Goods Business
- Seemingly unfazed by a looming class-action lawsuit triggered by allegations of misleading ads, social gamer Zynga has launched FarmVille.com, its first standalone game site. Previously, players had to be fully logged in to Facebook or MySpace to play a Zynga game; the new FarmVille.com site uses Facebook Connect to...
- External links 2009-11-23
- Ensuring zynga's user experience - removing all cpa offers
- « to zwink or not? | Main michael arrington posted yesterday on mobile offerings still being shown in our new game fishville. I want to explain why this occurred and how we are taking more aggressive steps to ensure this never happens again. zynga has not been able to control...
- News items 2009-11-08
- Zynga Adds $15.1 Million More In Funding
- What ... me worry about “scammy” ad accusations? Social gamer Zynga may be struggling with an image problem stemming from its offer-based in-game ads, but an SEC filing shows that the company just got a fresh influx of cash—$15.1 million in a third round of funding—so clearly, its investors...
- External links 2009-11-17
- Offer-Based Ad Network gWallet Raises $12.5 Million In Funding
- While Offerpal struggles with its image-problem, and Zynga and Facebook deal with a class-action lawsuit, a new offer-based ad network is getting funding. gWallet, a virtual goods and online games monetization platform, has raised $12.5 million in its first round of funding. Adams Street Partners and Trinity Ventures led...
- External links 2009-12-01
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