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BNET Business Dictionary
- Focus Group
- a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues....
- Focus Group definition on BNET »
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- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- Market Research: Change What You Currently Do
- Research, as currently practiced, is stagnant, describing the market as it currently is, finding solutions and ideas that are already currently known. In turn, profitable revelations rendered from current research processes are few and far between. Failure resides not in the methodology, but in the process leading to the research...
- White papers 2006-06-05
- Carving an Entrepreneurial Spirit that Keeps on Learning
- As owner and president of Campos Market Research, Inc., Campos has over 20 years of experience in market research and is a nationally known focus group moderator. This case study insights that it was the political initiative of President Lyndon B. Johnson that launched this Austin, TX native into...
- Case studies 2001-10-08
- Using The Focus Group In Market Research
- The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...
- White papers 2003-01-01
- Online Focus Groups as a Business-to-Business Research Technique
- To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven by the increasingly sophisticated technology available to research agencies, the increasing speed of these technologies, and most importantly of all the relative ease with which...
- White papers 2005-09-29
Additional Resources
- Improving Your Market Research
- You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...
- Articles 2007-12-03
- Video: How to do Market Research with Google and Yahoo
- Video: How to do Market Research with Google and YahooRE: Video: How to do Market Research with Google and YahooGoogle and Yahoo are for sure a valuable source of information, but a retailer who sells prom dresses and hasn't noticed over the years on this job when customers are looking...
- Discussion threads 2008-09-10
- Rethinking Focus Group As Concept Development Tool
- In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...
- White papers 2008-05-10
- Shoppers Drug Mart focuses on bolstering No. 1 market position
- With Shoppers Drug Mart's distribution centers now operating at top efficiency, and the former Big V Pharmacies now flying under its red and white corporate colors, Canada's largest franchise drug store group is in the throes of carving out a new retail positioning aimed at bolstering its No. 1 position...
- Research articles 1999-04-26
- General Motors Outlines 90 Days of Progress Accelerates its Focus on Customers,
- DETROIT - General Motors outlined progress it has made toward achieving commitments in its business plan, including implementing a leaner structure, building stronger brands, and driving a company culture that puts the customer at the center of everything it does. Since launching the new company on July 10, GM has...
- News items 2009-10-08
- Penske Automotive Group, Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer SessionOperator Thank you. [Operator Instructions]. And first we'll go to the line of Edward Yruma with JP Morgan. Please go ahead. Edward Yruma - JP Morgan Roger, congratulations to you and your team on a phenomenal quarter. Roger S. Penske - Chairman of the...
- Earnings calls 2007-10-25
- Mashable's Weekly Guide to Social Media Conferences and Events
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-10-19
- Wireless Carriers! Focus On Vertical Markets and Occupations to Attract Digital Subscribers, Reports Cahners In-Stat Group
- NEWTON, Mass.--BUSINESS WIRE--Aug. 2, 1999-- Recent research by Cahners In-Stat Group reports that the number of wireless users subscribing to digital services will overtake that of analog users by 2000. This year alone the high-tech market research firm expects 19 percent of business users currently subscribing to analog...
- Research articles 1999-08-02
- Hub Group, Inc. Q2 2008 Earnings Conference Call Transcript
- Question-and-Answer SessionOperator Operator instructions Your first question customer line from Edward Wolfe from Wolfe Research. Please proceed sir. Edward Wolfe – Wolfe Research Hi, good afternoon everybody. Thanks for that explanation. It's such a change in the operating environment where you go from a low growth...
- Earnings calls 2008-07-24
- How to Market in a Downturn
- John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...
- Articles 2009-07-20
- China Market Research Publications Now Available In U.S.; High-Tech Focus to Benefit U.S. Firms
- WASHINGTON--BUSINESS WIRE--Nov. 23, 1998--Xinhua News Agency, China's largest and most influential media organization, has allied with U.S.-based Commerce International Group, LLC to boost U.S. distribution of three English-language business publications that focus on the rapidly growing Chinese market, with a special focus on China's dynamic high-tech industry. The three publications...
- Research articles 1998-11-23
- Marriott tops in convention hotel market.(Focus: hospitality and corporate outings)(Brief Article)
- In a survey of 1,700 meeting planners by the Maritz Research Hospitality Group, Marriott International Inc. headed the group of best upscale hotel companies for providing positive experiences when planning meetings and events. In the "2003 Me In a survey of 1,700 meeting...
- Research articles 2004-04-26
- MARKET RESEARCH: Disk Storage Systems Market Posts Highest Annual Growth Rate In Five Years
- A just released Disk Storage Systems Year-In-Review bulletin from International Data Corp. IDC estimates that in 1998 disk storage system revenues climbed to their highest point in five years. The 11.9 percent growth rate over 1997 brings the total disk storage systems market to a value of $27.7 billion in...
- Research articles 1999-01-18
- Kasten Chase and Aberdeen Group to Present Web-to-Host Technology Seminar Series; Seminar to be Led by Tim Sloane, Aberdeen Group's Director of Internet Infrastructure Research
- TORONTO--BUSINESS EDITORS--March 19, 1999--Kasten Chase (TSE:KCA), a leading provider of data connectivity solutions, today announced the introduction of a seminar series entitled "Bringing Web-to-Host Technology Into Focus," in partnership with Aberdeen Group, a leading Boston-based computer industry market research, analysis and consulting organization. The seminar series addresses the growing trend...
- Research articles 1999-03-19
- Microsoft's Week: Mobile 6.5 Launch, Ozzie's FUSE, And Bing Drops
- Microsoft had a busy week, one that saw the launch of its new mobile operating system, Windows Mobile 6.5. Microsoft CEO Steve Ballmer used a European trip to downplay Windows 7 ahead of the much-anticipated operating system?s Oct. 22 release. And chief software architect Ray Ozzie highlighted the future importance...
- News items 2009-10-11
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