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BNET Business Dictionary
- Focus Group
- a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues....
- Focus Group definition on BNET »
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- Market Researcher
- The Market Researcher job description template includes the following job summary: To lead focus group activities in the product research agency by evaluating products for client companies. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
- Tips & Tools: How To Run Customer Focus Groups Successfully
- Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to run regular customer focus groups. A focus group is a face-to-face meeting with a sampling of the...
- White papers 2007-12-01
- Proposal For Consumer Focus Group
- This template suggests to another local business preferably in the same industry that you organize a consumer focus group to listen to what your potential customers want.
- Tools & templates 2008-01-01
- Rethinking Focus Group As Concept Development Tool
- In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...
- White papers 2008-05-10
- Qualitative Evaluation of Emotional Intelligence In-Service Program for Secondary School Teachers
- This paper is an attempt to evaluate the Emotional Intelligence EQ In-Service Program on the basis of experiences of 20 secondary school teachers who attended the program in a private school in Turkey. A phenomenological approach, with a focus group method was used. The first objective of the study presented...
- White papers 2004-12-01
- Using Online Focus Groups For E-Commerce Research
- E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at a tremendous cost savings. Today's e-commerce marketers must identify clever ways to lure Internet surfers to their web sites, and then motivate them to fully...
- White papers 2000-06-01
- Towards Guidelines For Design Of Mobile Services
- The paper aims to provide a contribution to the development of generic guidelines for the design of mobile data services. Using the exploratory research tool focus groups amongst other methods it examines the mobile alert service "MediAlert" and takes into account both user as well as business requirements. It's presenting...
- White papers 2005-04-27
- Market Research: Change What You Currently Do
- Research, as currently practiced, is stagnant, describing the market as it currently is, finding solutions and ideas that are already currently known. In turn, profitable revelations rendered from current research processes are few and far between. Failure resides not in the methodology, but in the process leading to the research...
- White papers 2006-06-05
- Information Technology Strategic Plan
- This presentation discusses the information technology strategic plan for the city of San Diego. The study presented here contains information collected from a focus group session with the Science and Technology Commission. It solicits input from the City's external stakeholders and business leaders on overall requirements, issues, and opportunities related...
- White papers 2000-07-24
- Tap Into the Communication Powers of Research
- This article says that employee research is just as much about communicating as it is about gathering and analyzing data. The people who conduct research tend to focus on what we want to achieve the objectives of our study and forget how much communication occurs during the research process. As...
- White papers 2001-01-01
- How to Get More Out of Employee Focus Groups
- This article explains seven secrets of success, that will generate terrific new insights on how to improve communication. In today's high-tech business environment, employee focus groups may seem quaint and old-fashioned. After all, a person should have sophisticated electronic surveys to deliver instant employee feedback. If one wants to go...
- White papers 2001-01-01
- Carving an Entrepreneurial Spirit that Keeps on Learning
- As owner and president of Campos Market Research, Inc., Campos has over 20 years of experience in market research and is a nationally known focus group moderator. This case study insights that it was the political initiative of President Lyndon B. Johnson that launched this Austin, TX native into...
- Case studies 2001-10-08
- Guidelines for Developing Impactful Communications and Messages
- While testing messages in focus groups for a large retail chain that wished to improve its image as an employer, the themes reviewed were identified as important by the communications department. These included the fact that the organization sponsored a sporting event to raise funds for a major charity...
- White papers 2003-01-01
- Smart shopping
- In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online...
- White papers 2001-12-01
- Keep It Simple, Sonny
- The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the "old folks" their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...
- White papers 2001-12-01
- Using The Focus Group In Market Research
- The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...
- White papers 2003-01-01
- Focus Groups
- The term 'Focus groups' has been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. It comprises of small number of carefully selected people who, under the guidance of a leader, discuss the subject. In industrial markets, researchers may have to accept...
- White papers 2003-01-01
- Conducting Online Research
- Marketing researchers' use of the Internet is exploding. The newsletter Inside Research, which has been surveying firms to track the amount of money spent on online research efforts, estimates that less than $3 million was spent in the United States in 1996. By the year 2001, Internet research was a...
- White papers 2002-01-01
- Using Customer's Ideas For Your Strategic Growth
- From the executive summary: ‘An effective way to gather information about customer base is to gather customers' ideas during a well thought-out focus group. Customers can help in strategy development process of business. Listening to the results of a focus group can induce rich insight into customers' preferences, perceptions, attitudes,...
- White papers 2003-01-01
- Winning The Price War
- From the executive summary: ‘The price which a focus group moderator decides to charge for a product affects a company's financial success. If a product is costly, it is most likely that the project being handled by focus group might go to some other company. And, if the product is...
- White papers 2002-08-01
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