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	<title><![CDATA[focus group and marketing research Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/focus+group+and+marketing+research.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to focus group and marketing research]]></description>
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		<title><![CDATA[Rethinking Focus Group As Concept Development Tool]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969923]]></link>
		<description><![CDATA[In media research, focus groups can be used for different purposes: to generate ideas at the very beginning, even before concept testing; to validate a TV pilot, as this is the prototype of the new idea; and eventually to gauge the reaction of the market after the new product has...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 10 May 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/development+tool.html"><![CDATA[Development Tool]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/labbrand+team.html"><![CDATA[Labbrand Team]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Proposal For Consumer Focus Group]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=362219]]></link>
		<description><![CDATA[This template suggests to another local business preferably in the same industry that you organize a consumer focus group to listen to what your potential customers want. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/best+sample+letters.html"><![CDATA[Best Sample Letters]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Tips & Tools: How To Run Customer Focus Groups Successfully]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341300]]></link>
		<description><![CDATA[Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to run regular customer focus groups. A focus group is a face-to-face meeting with a sampling of the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://resources.bnet.com/topic/pragmatic+marketing.html"><![CDATA[Pragmatic Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Researcher]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=322687]]></link>
		<description><![CDATA[The Market Researcher job description template includes the following job summary: To lead focus group activities in the product research agency by evaluating products for client companies. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sun, 09 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/market+research+company.html"><![CDATA[Market Research Company]]></category>
		<category domain="http://resources.bnet.com/topic/business+%2526+legal+reports.html"><![CDATA[Business & Legal Reports]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Market Research: Change What You Currently Do]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=267444]]></link>
		<description><![CDATA[Research, as currently practiced, is stagnant, describing the market as it currently is, finding solutions and ideas that are already currently known. In turn, profitable revelations rendered from current research processes are few and far between. Failure resides not in the methodology, but in the process leading to the research...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 05 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/ezinearticles.com.html"><![CDATA[EzineArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Focus Groups Vs Usability Studies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242848]]></link>
		<description><![CDATA[A focus group, also known as a marketing focus group, is a group brainstorming session run by a moderator. The goal of a focus group is to get a rough indication of desire - what people want a product to do for them. The marketing person works to get the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sun, 22 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/zanzara.html"><![CDATA[Zanzara]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Online Focus Groups as a Business-to-Business Research Technique]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242057]]></link>
		<description><![CDATA[To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven by the increasingly sophisticated technology available to research agencies, the increasing speed of these technologies, and most importantly of all the relative ease with which...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 29 Sep 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/technique.html"><![CDATA[Technique]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Access and Equity Disability Focus Group: Strategic Plan 2005 - 2007]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=168555]]></link>
		<description><![CDATA[To promote a fair and equitable workplace environment for people with a disability in South Australia: an environment where all businesses provide responsive, effective Occupational Health, Safety and Welfare (OHS&W) and Injury Management. The Disability Focus Group was established to work with and provide advice to WorkCover Corporation on matters...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+access.html"><![CDATA[Microsoft Access]]></category>
		<category domain="http://resources.bnet.com/topic/equity.html"><![CDATA[Equity]]></category>
		<category domain="http://resources.bnet.com/topic/disability.html"><![CDATA[Disability]]></category>
		<category domain="http://resources.bnet.com/topic/workcover.html"><![CDATA[WorkCover]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Towards Guidelines For Design Of Mobile Services]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=285287]]></link>
		<description><![CDATA[The paper aims to provide a contribution to the development of generic guidelines for the design of mobile data services. Using the exploratory research tool focus groups amongst other methods it examines the mobile alert service "MediAlert" and takes into account both user as well as business requirements. It's presenting...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+service.html"><![CDATA[Data Service]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/university+of+st.+gallen.html"><![CDATA[University Of St. Gallen]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Qualitative Evaluation of Emotional Intelligence In-Service Program for Secondary School Teachers]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=161808]]></link>
		<description><![CDATA[This paper is an attempt to evaluate the Emotional Intelligence EQ In-Service Program on the basis of experiences of 20 secondary school teachers who attended the program in a private school in Turkey. A phenomenological approach, with a focus group method was used. The first objective of the study presented...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/teacher.html"><![CDATA[Teacher]]></category>
		<category domain="http://resources.bnet.com/topic/emotional+intelligence.html"><![CDATA[Emotional Intelligence]]></category>
		<category domain="http://resources.bnet.com/topic/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Focus Groups Generate, Explore Ideas]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=110640]]></link>
		<description><![CDATA[From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 04 Jun 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/american+city+business+journals+inc..html"><![CDATA[American City Business Journals Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Can You Call It a Focus Group?]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=162008]]></link>
		<description><![CDATA[The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community leaders. Appropriate use of focus groups can lead to high quality information for high quality decision-making. Basic considerations addressed here provide a framework for understanding...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 May 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+department+of+agriculture.html"><![CDATA[U.S. Department Of Agriculture]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
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		<title><![CDATA[Focus Groups]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61519]]></link>
		<description><![CDATA[The term 'Focus groups' has been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. It comprises of small number of carefully selected people who, under the guidance of a leader, discuss the subject. In industrial markets, researchers may have to accept...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/researcher.html"><![CDATA[Researcher]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Using The Focus Group In Market Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61559]]></link>
		<description><![CDATA[The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/market+research.html"><![CDATA[Market Research]]></category>
		<category domain="http://resources.bnet.com/topic/group+experience.html"><![CDATA[Group Experience]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Guidelines for Developing Impactful Communications and Messages]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=66294]]></link>
		<description><![CDATA[While testing messages in focus groups for a large retail chain that wished to improve its image as an employer,  the themes reviewed were identified as important by the communications department. These included the fact that the organization sponsored a sporting event to raise funds for a major charity...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/message.html"><![CDATA[Message]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using Customer’s Ideas For Your Strategic Growth]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96541]]></link>
		<description><![CDATA[From the executive summary: ‘An effective way to gather information about customer base is to gather customers' ideas during a well thought-out focus group. Customers can help in strategy development process of business. Listening to the results of a focus group can induce rich insight into customers' preferences, perceptions, attitudes,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/direct+market+publishing.html"><![CDATA[Direct Market Publishing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Do's And Don’t's For Using Marketing Focus Groups]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97923]]></link>
		<description><![CDATA[From the executive summary: ‘Not long ago, focus groups were a key weapon whenever marketers battled for market share. Companies corralled groups of customers, asked their opinions, and plotted marketplace strategies based on responses. Today, focus groups have grown increasingly controversial. Those in favor insist that hearing multi-layered, interactive discussions...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Considering Using Focus Groups as a Method of Marketing Research? Don't Confuse It With Marketing Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=134281]]></link>
		<description><![CDATA[This article focuses on focus group research and its benefits. The basic philosophy behind the focus group methodology is that the dynamics of the group process will result in the generation of more useful information, on a cost-effective basis, than would otherwise be available. Although the focus group discussion will...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 30 Sep 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Winning The Price War]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=96714]]></link>
		<description><![CDATA[From the executive summary: ‘The price which a focus group moderator decides to charge for a product affects a company's financial success. If a product is costly, it is most likely that the project being handled by focus group might go to some other company. And, if the product is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Aug 2002 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/themoderator.net.html"><![CDATA[TheModerator.net]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group+moderator.html"><![CDATA[Focus Group Moderator]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Conducting Online Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=57842]]></link>
		<description><![CDATA[Marketing researchers' use of the Internet is exploding. The newsletter Inside Research, which has been surveying firms to track the amount of money spent on online research efforts, estimates that less than $3 million was spent in the United States in 1996. By the year 2001, Internet research was a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/bulletin+board.html"><![CDATA[Bulletin Board]]></category>
		<category domain="http://resources.bnet.com/topic/burke.html"><![CDATA[Burke]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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