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3 Resources for

focus group and quirks marketing research review

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BNET Business Dictionary

Focus Group: a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues....; Focus Group definition on BNET »

BNET Resources

Keep It Simple, Sonny: The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the "old folks" their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...; Tags: Focus Group, Quirks Marketing Research Review, Marketing Research, Marketing; White papers 2001-12-01
Smart shopping: In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online...; Tags: Message Board, Facility, Focus Group, Quirks Marketing Research Review, Marketing Research, Marketing; White papers 2001-12-01
Using Online Focus Groups For E-Commerce Research: E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at a tremendous cost savings. Today's e-commerce marketers must identify clever ways to lure Internet surfers to their web sites, and then motivate them to fully...; Tags: Focus Group, E-business, Quirks Marketing Research Review, Web Technology, E-business/E-Commerce, Marketing Research, Internet, Marketing; White papers 2000-06-01