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	<title><![CDATA[focus group and quirks marketing research review Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to focus group and quirks marketing research review]]></description>
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		<title><![CDATA[Keep It Simple, Sonny]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62992]]></link>
		<description><![CDATA[The article asserts that marketing researchers continue to validate research techniques among Gen X-ers, Gen Y-ers and now even Gen Z-ers. However, it is time to give the "old folks" their due. The author shares some of his observations and research lessons he has learned. Labels and limits, logistics are...]]></description>
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		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Smart shopping]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62994]]></link>
		<description><![CDATA[In the current climate of tightened marketing budgets and heightened concerns about air travel, companies that engage in qualitative research are beginning to consider alternatives to traditional face-to-face groups. One of the alternatives available to researchers is the text-based online focus group. There are two general types of text-based online...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/message+board.html"><![CDATA[Message Board]]></category>
		<category domain="http://resources.bnet.com/topic/facility.html"><![CDATA[Facility]]></category>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<title><![CDATA[Using Online Focus Groups For E-Commerce Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62996]]></link>
		<description><![CDATA[E-commerce represents an unprecedented direct-to-customer marketing opportunity. Customers and prospects are all neatly segmented by their special interests, and all of this is done at a tremendous cost savings. Today's e-commerce marketers must identify clever ways to lure Internet surfers to their web sites, and then motivate them to fully...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jun 2000 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/focus+group.html"><![CDATA[Focus Group]]></category>
		<category domain="http://resources.bnet.com/topic/e-business.html"><![CDATA[E-business]]></category>
		<category domain="http://resources.bnet.com/topic/quirks+marketing+research+review.html"><![CDATA[Quirks Marketing Research Review]]></category>
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