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BNET Business Dictionary
- Focus Group
- a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range of products or marketing issues....
- Focus Group definition on BNET »
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- Call for Peace in the War of the Generations
- The war of words between Gen Y (born between '78 - '90) and their managers from older generations has been going on in the business news media for months. Yesterday, Harvard Business Online's Conversation Starter blog posted some soul-searching comments from all generations and noted that, with interns and recent...
- Blog posts 2007-07-25
- Conducting Market Research
- It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...
- Articles 2007-05-01
- FDA plans DTC-marketing focus groups.(Food and Drug Administration plans on direct marketing)(NBC Universal Inc. signs deal with Apple Computer Inc. iTunes Music Store)(Wenner Media Inc. appoints Brad Weiners)
- The Food and Drug Administration's Center for Drug Evaluation and Research CDER plans to conduct focus groups in 2006 on DTC marketing, among other topics, further delaying any plans to institute new rules for the $4 billion industry. According to The Food and Drug Administration's...
- Research articles 2005-12-12
- Wyse remakes focus groups with laptop program.(News)(director of brand strategy at Wyse Advertising)
- Byline: HENRY GOMEZ Steve Yuan always respected the value of consumer input when helping a company strengthen its image. Focus groups, he knew, were important to gathering useful information for brand development. But Mr. Yuan, director of brand Byline: HENRY GOMEZ...
- Research articles 2003-11-17
- Sharp focus: the focus on programming-led focus groups is sharper than ever as channels battle to compete in an increasingly cluttered environment that's only going to get worse with the slew of digital channels. But, the media buying industry says, it mi
- Some television stations in Asia--and new entrants in particular--have upped their use of focus groups in a bid to deepen access and understanding of target audiences. What they aren't exploring as they attempt to expand their businesses, according Some television stations in Asia--and new...
- Research articles 2004-07-01
- Media Matters for America Campaign Spurs Removal of Republican Pollster; Luntz Dropped from Leading MSNBC Post-debate Focus Groups
- WASHINGTON, Sept. 30 /U.S. Newswire/ -- On the heels of a Media Matters for America initiative, MSNBC yesterday abruptly decided to eliminate focus group analysis following the first presidential debate and drop Frank Luntz, Republican pollster, from the WASHINGTON, Sept. 30 /U.S. Newswire/ -- On the heels of a Media...
- Research articles 2004-09-30
- Focus Groups: Agents Aware Of Need for E-Commerce.(Brief Article)
- Technology is an important part of the independent insurance agent's future, but agents are unsure of what kind of technology they will need, a series of focus groups has found. Technology is an important part of the independent insurance agent's future, but agents are...
- Research articles 2000-11-01
- Exclusive: Teens' take on brands; Alloy focus groups reveal how food, phones & carsfit into young lifestyles.( )(Brief Article)
- Fast-food, phones and cars-three of the essentials in any teen's life. And three categories that aggressively pursue the young consumer. Alloy Media & Marketing conducted six focus groups for this Special Report, in which a total of 33 teenagers Fast-food, phones and cars-three of the...
- Research articles 2005-02-21
- Point-of-sale-rule proposal tweaked.(Short Interests)
- Byline: Sara Hansard WASHINGTON - The Securities and Exchange Commission likely will issue an amended "point of sale'' proposed disclosure rule for brokerage firm mutual fund sales, Robert Colby, deputy director of the division of market Byline: Sara...
- Research articles 2006-02-13
- Poll Tax.(3Com's global polling a glorified focus group)
- Data may not mean anything Data may not mean anything
- Research articles 2001-01-15
- Pulling together; Many leaders view regional thinking as imperative, but obstacles remain.(Special Report)
- Byline: Terry Kosdrosky When backers of the Proposal K arts tax looked for a celebrity to sell the idea in Wayne and Oakland counties, consultants essentially said, ``Don't bother.'' They saw the region as so splintered that it needed a different Byline:...
- Research articles 2003-04-28
- Viral video has become world's best focus group.(Eastman Kodak Co.)
- Byline: Paul Gillin Byline: Paul Gillin
- Research articles 2007-02-01
- Consumer Focus Groups Fault American Airlines' Flight Attendants.
- By Eric Torbenson, The Dallas Morning News Knight Ridder/Tribune Business News By Eric Torbenson, The Dallas Morning News Knight Ridder/Tribune Business News
- Research articles 2004-04-14
- Focus groups come alive on PRODIGY
- WHITE PLAINS, N.Y.--BUSINESS WIRE--Nov. 17, 1994--They used to sit behind a two-way mirror in conference rooms where executives eavesdropped on discussions ranging from crunchy peanut butter to passenger-side airbags.
- Research articles 1994-11-17
- Focus groups helped Musicmatch test latest version of online music service.
- By Dawn C. Chmielewski, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News By Dawn C. Chmielewski, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
- Research articles 2004-07-26
- Thinking Inside theBox
- Geraldine Laybourne sweeps into a small conference room at the headquarters of Oxygen Media to watch a focus group getting under way one floor below. Most of Laybourne's employees at Oxygen, the four-and-a-half-year-old cable TV channel for women, have l Geraldine Laybourne sweeps into a small conference room at the...
- Research articles 2004-07-01
- The grand conundrum: "why is it that the biggest retailers aren't necessarily best?" (Opinion Today).(Brief Article)
- The time: A recent Saturday afternoon. The location: A home furnishings store in midtown Manhattan. The crowd: Prodigious, and swarming through the store. The quote of the day: "They've really found a...
- Research articles 2002-02-25
- WebEx customers help create new ads; Company uses online focus groups to choose ads for campaign featuring Lily Tomlin's `Ernestine'.(Advertising)
- Byline: KATE MADDOX Byline: KATE MADDOX
- Research articles 2003-09-15
- Lots of information, not enough analysis. (Chicago Tribune)(Keeping In Touch: How The Media Can Connect With The Public)
- The Chicago Tribune Reading our readers is something The Chicago Tribune does in a rather scattershot fashion that can often produce accurate results. The success of recent niche feature sections for women, children and certain lifestyle areas, a The Chicago Tribune ...
- Research articles 1995-03-22
- Market Researcher
- The Market Researcher job description template includes the following job summary: To lead focus group activities in the product research agency by evaluating products for client companies. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.
- Tools & templates 2007-09-09
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