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31 Resources for

focus group

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BNET Business Dictionary

Focus Group: a carefully selected representative variety of consumers or employees used for the purposes of providing feedback on consumer preferences and responses to a selected range...; Focus Group definition on BNET »

BNET Resources

Tips & Tools: How To Run Customer focus groups Successfully: Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. A simple but effective way to help remedy this is to run regular customer focus groups. A focus group is a face-to-face meeting with a sampling of the...; Tags: Focus Group, Tool, Marketing Research, Marketing; White papers 2007-12-01
Market Researcher: The Market Researcher job description template includes the following job summary: To lead focus group activities in the product research agency by evaluating products for client companies. Additional information available includes essential job functions, additional responsibilities, and education and experience requirements.; Tags: Marketing research, Recruitment & Selection, focus group, market research company, job, agency; Tools & templates 2007-09-09
Call for Peace in the War of the Generations: The war of words between Gen Y (born between '78 - '90) and their managers from older generations has been going on in the business news media for months. Yesterday, Harvard Business Online's Conversation Starter blog posted some soul-searching comments from all generations and noted that, with interns and recent...; Tags: Marketing research, Recruitment & Selection, Jessica Stillman, Generation Y, Tammy Erickson; Blog posts 2007-07-25
Conducting Market Research: It's important to gather research from customers in order to make the best and most informed decision for your company. This process is called market research. There are many ways you can conduct market research, and each of the various methods has its own benefits and drawbacks.So which is the...; Tags: market research, focus group, customer; Articles 2007-05-01
Market Research: Change What You Currently Do: Research, as currently practiced, is stagnant, describing the market as it currently is, finding solutions and ideas that are already currently known. In turn, profitable revelations rendered from current research processes are few and far between. Failure resides not in the methodology, but in the process leading to the research...; Tags: Marketing research, EzineArticles.com, focus group, market research; White papers 2006-06-05

focus groups Vs Usability Studies: A focus group, also known as a marketing focus group, is a group brainstorming session run by a moderator. The goal of a focus group is to get a rough indication of desire - what people want a product to do for them. The marketing person works to get the...; Tags: Marketing research, focus group, marketing, advertisement; White papers 2006-01-22
Online focus groups as a Business-to-Business Research Technique: To the benefit of the research industry itself and market research buyers alike, the use of e-technology continues to evolve. This evolution is being driven by the increasingly sophisticated technology available to research agencies, the increasing speed of these technologies, and most importantly of all the relative ease with which...; Tags: Marketing research, B2B International, focus group, market research, B2B, industry, agency, technique, benefit; White papers 2005-09-29
Implementing Evidence-Based Medicine in General Practice: A focus group Based Study: Over the past years concerns are rising about the use of Evidence-Based Medicine EBM in health care. The calls for an increase in the practice of EBM, seem to be obstructed by many barriers preventing the implementation of evidence-based thinking and acting in general practice. This study aims to explore...; Tags: BioMed Central, barrier, focus group, health care, strategy; White papers 2005-09-09
Access and Equity Disability focus group: Strategic Plan 2005 - 2007: To promote a fair and equitable workplace environment for people with a disability in South Australia: an environment where all businesses provide responsive, effective Occupational Health, Safety and Welfare (OHS&W) and Injury Management. The Disability Focus Group was established to work with and provide advice to WorkCover Corporation on matters...; Tags: disability, focus group, equity, compensation, workplace, worker, environment; White papers 2005-06-01
Towards Guidelines For Design Of Mobile Services: The paper aims to provide a contribution to the development of generic guidelines for the design of mobile data services. Using the exploratory research tool focus groups amongst other methods it examines the mobile alert service "MediAlert" and takes into account both user as well as business requirements. It's presenting...; Tags: Advertising & Promotion, Marketing research, focus group, mobile application, mobile, data service, tool; White papers 2005-04-27
Qualitative Evaluation of Emotional Intelligence In-Service Program for Secondary School Teachers: This paper is an attempt to evaluate the Emotional Intelligence EQ In-Service Program on the basis of experiences of 20 secondary school teachers who attended the program in a private school in Turkey. A phenomenological approach, with a focus group method was used. The first objective of the study presented...; Tags: Leadership, Marketing research, emotional intelligence, focus group, teacher; White papers 2004-12-01
focus groups Generate, Explore Ideas: From the executive summary: ‘Focus groups create for the researcher a full, multi-color, multi-dimensional picture of the group's participants. With a focus group, one must see much more than the faceless look into a topic that other forms of research provide. With focus-group research, one gets to feel a customer's...; Tags: Marketing research, American City Business Journals Inc., focus group, cost savings, financial; White papers 2004-06-04
Can You Call It a focus group?: The focus group is a remarkable tool in the world of information gathering and is recognized and embraced by researchers, educators, and organization and community leaders. Appropriate use of focus groups can lead to high quality information for high quality decision-making. Basic considerations addressed here provide a framework for understanding...; Tags: Marketing research, U.S. Department of Agriculture, focus group, tool; White papers 2004-05-01
Using Customer’s Ideas For Your Strategic Growth: From the executive summary: ‘An effective way to gather information about customer base is to gather customers’ ideas during a well thought-out focus group. Customers can help in strategy development process of business. Listening to the results of a focus group can induce rich insight into customers’ preferences, perceptions, attitudes,...; Tags: Marketing research, focus group, market research, survey, strategy; White papers 2003-01-01
Using The focus group In Market Research: The article discusses about focus groups, which take their roots in the social sciences and have been adopted by market researchers as a valuable interface between businesses and their customers. When choosing this methodology, the purpose of the study needs to be considered carefully. The group experience is key; it...; Tags: Marketing research, B2B International, focus group, market research, environment, tool; White papers 2003-01-01
focus groups: The term 'Focus groups' has been refined over many years by consumer researchers, who in turn borrowed the tool from the social sciences. It comprises of small number of carefully selected people who, under the guidance of a leader, discuss the subject. In industrial markets, researchers may have to accept...; Tags: Marketing research, B2B International, focus group, researcher, leader, technique, tool; White papers 2003-01-01
Do's And Don’t's For Using Marketing focus groups: From the executive summary: ‘Not long ago, focus groups were a key weapon whenever marketers battled for market share. Companies corralled groups of customers, asked their opinions, and plotted marketplace strategies based on responses. Today, focus groups have grown increasingly controversial. Those in favor insist that hearing multi-layered, interactive discussions...; Tags: Marketing research, Sales force management, Microsoft Corp., focus group, marketing, sales force, strategy, sales; White papers 2003-01-01
Guidelines for Developing Impactful Communications and Messages: While testing messages in focus groups for a large retail chain that wished to improve its image as an employer, the themes reviewed were identified as important by the communications department. These included the fact that the organization sponsored a sporting event to raise funds for a major charity...; Tags: Marketing research, focus group, branding, positioning, motivation; White papers 2003-01-01
Considering Using focus groups as a Method of Marketing Research? Don't Confuse It With Marketing Research: This article focuses on focus group research and its benefits. The basic philosophy behind the focus group methodology is that the dynamics of the group process will result in the generation of more useful information, on a cost-effective basis, than would otherwise be available. Although the focus group discussion will...; Tags: Sales channel, focus group, marketing research, marketing, benefit; White papers 2002-09-30
Conducting Surveys and focus groups: Extensively researching target market has long been viewed as a luxury - a perk available only to the corporate giants with deep pockets. But the past decade's surge of small businesses have made understanding and accurately targeting customers a make-or-break means of survival. Market research comes in all shapes and...; Tags: Marketing research, Entrepreneur.com Inc., focus group, market research, small business, survey; White papers 2002-09-30