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- Guidance for Food Advertising Self-Regulation
- In fulfillment of its mission to provide leadership in advertising self-regulation and to increase the understanding of the role of self-regulation of food advertising to children and adults, the National Advertising Review Council NARC Board of Directors has published this white paper. This white paper documents ongoing self-regulatory efforts, publicizes...
- White papers 2004-05-28
Additional Resources
- Senator blasts food advertising; Proxmire says FTC is 'marching backwards.' - William Proxmire
- Senator blasts food advertising
- Research articles 1986-05-05
- New Review of Junk Food Ads Targeting Kids Will Likely End in Nothing Being Done
- President Obama's omnibus appropriations bill calls for the FTC, FDA, Agriculture and the CDC to come up with new standards for advertising food -- particularly junk food -- to kids. The headline used by Ad Age, "FTC Could Set Standards for Food Marketing Aimed at Teens," sounds...
- Blog posts 2009-03-13
- FTC orchestrates advertising policy; food ads, NLEA labels sing in perfect harmony. (Federal Trade Commission; Nutrition Labeling and Education Act of 1990) (Food Regulations) (Column)
- The Enforcement Policy Statement on Food Advertising unveiled by the Federal Trade Commission FTC was made as an attempt to harmonize the agency's food advertising policies with that of the Nutrition Labeling and Education Act of 1990 NLEA. Although tThe Enforcement Policy Statement on Food Advertising unveiled by the Federal...
- Research articles 1994-08-01
- Showdown looms on food advertising to children: food marketers, advocacy groups expected to spar at FTC conference.(DIET & HEALTH)
- A SIMPLE FEDERAL TRADE COMMISSION "CONFERence" on food industry advertising and childhood obesity, scheduled for July 14-15, should turn into quite a heated affair, based on comments filed by groups wishing to address the meeting. A SIMPLE FEDERAL TRADE COMMISSION "CONFERence" on food ...
- Research articles 2005-07-01
- The truth about truth advertising: new challenges for food marketers.(Regulatory Issues)
- As science continues to demonstrate the importance of nutrition in reducing risks of disease and maintaining normal structure and function of the body, food advertising has focused increasingly on nutritional characteristics and health benefits. This presents food marketers with a number of challenges. ...
- Research articles 2003-07-01
- FTC will not ban junk-food ads aimed at children
- The Federal Trade Commission last week said the government has no plans to ban junk food advertising aimed at children. Todd Zywicki, policy-planning director for the federal agency that monitors advertising, reiterated comments made by Chairman Timothy J. Muris, who resigned in May, but is staying on until a replacement...
- Research articles 2004-06-14
- Hit the brakes: truth in advertising
- EUROPEAN regulators have adopted limits on junk food advertising directed at children, on alcohol advertising directed at everyone, and on tobacco advertising and promotion, including a requirement that each box of cigarettes carry a warning label covering 30 percent of the package. Now a British member of the European Parliament,...
- Research articles 2008-02-01
- FTC says kids not seeing more food advertising.(INDUSTRY Issues)(Federal Trade Commission)
- The Federal Trade Commission FTC released a report early this month that indicates kids today are not exposed to more food ads than they were in 1977, but the ads they do see are concentrated on children's programming as opposed to general audience The Federal Trade...
- Research articles 2007-06-01
- EU mulling tougher food ad, labelling rules to fight obesity
- BRUSSELS AFP — The European Commission said Wednesday it was considering tightening food advertising and nutrition labelling rules if companies failed to improve consumer awareness about unhealthy foods. In a new drive against obesity, EU Health Commissioner Markos Kyprianou said he wanted to "encourage" food companies to provide consumers...
- Research articles 2007-05-30
- Food Roundup: Attacks on Cheerios, PBG, Burger King and More
- FDA targets Cheerios health claims -- General Mills could be in trouble for claiming its cereal can lower your cholesterol in six weeks. Though the claim has appeared on Cheerios boxes for more than two years, the Food and Drug Administration is only now cracking down, telling the company that...
- Blog posts 2009-05-13
- Food Industry Revises Child Marketing Policy
- The Council of Better Business Bureaus and the National Advertising Review Council have just devised two ways to reform the food industry markets to children. The first project is the Children's Food and Beverage Advertising Initiative. It will push the message given to children to the healthier side dietary continuum....
- White papers 2007-01-18
- FTC: FTC releases the food copy test results.
- M2 PRESSWIRE-19 November 1998-FTC: FTC releases the food copy test results C1994-98 M2 COMMUNICATIONS LTD RDATE:181198 The Federal Trade Commission today released the results of staff research on consumer interpretation of food nutrition and health claims in advertising. The report, titled...
- Research articles 1998-11-19
- Outdoor advertising.(advertising of convenience stores)(Brief Article)
- Gateway Outdoor Advertising has launched the GO Media Convenience Store Advertising Network. Using GO Media, advertisers can reach consumers anywhere in the United States. Manufacturers of food, beverage and other products sold in convenience stores, Gateway Outdoor Advertising has launched the GO Media Convenience Store...
- Research articles 2005-06-01
- The 'E' in NLEA: the FDA's public education campaign. (Nutrition Labeling and Education Act; Food and Drug Administration)(includes related articles)
- The Food and Drug Administration's FDA public education campaign aims to inform consumers on how to use the new food label to select healthy food. The FDA is using public service announcements as well as advertising on television and billboards to increThe Food and Drug Administration's FDA public education campaign...
- Research articles 1994-07-01
- Harmonizing ad rules with new labeling regulations. (for food products)
- The Federal Trade Commission FTC is attempting to regulate food product advertising along guidelines similar to those governing food labeling under the Nutrition Labeling and Education Act. In this effort, the FTC is working closely with the Food and DrThe Federal Trade Commission FTC is attempting to regulate food product...
- Research articles 1992-08-01
- Fast-food friction among ad agencies; Interest conflicts heat up for shops, McD's and rival.(McDonald's Corp., Burger King Corp.'s advertising firms)(Brief Article)
- Now that soft drink gladiators PepsiCo Inc. and Coca-Cola Co. have dragged their advertising agencies into the cola wars, will the burger wars follow? A fast-food family affair among Burger King Corp., McDonald's Corp. and Chicago-based ad agency Now that soft drink...
- Research articles 2001-11-26
- The food industry news service Flexnews reports that Frigor, Nestle's ice cream subsidiary in Argentina plans to open more parlors, offer new products, and increase its advertising spending during the next fiscal year.(Last Licks)
- * The food industry news service Flexnews reports that Frigor, Nestle's ice cream subsidiary in Argentina plans to open more parlors, offer new products, and increase its advertising spending during the next fiscal year. Frigor is currently the marke * The food industry news service Flexnews...
- Research articles 2007-11-20
- The UK trade publication Marketing is reporting that Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Walls Carte D'Or ice cream brand, as it considers shifting spend from traditional advertising to customer relations
- * The UK trade publication Marketing is reporting that Unilever Ice Cream & Frozen Food is reviewing the direct marketing accounts of its Walls Carte D'Or ice cream brand, as it considers shifting spend from traditional advertising to customer re * The UK trade publication Marketing...
- Research articles 2004-12-20
- Sara Lee Food & Beverage Names TBWAChiatDay, Los Angeles, as Advertising Agency of Record for Hillshire Farm Brand
- DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage announced today that it has selected TBWAChiatDay, Los Angeles, as its advertising agency of record for the Hillshire Farm brand. With this change, TBWAChiatDay will become the advertising agency of record for several brands under Sara Lee Food & Beverage including...
- Research articles 2006-08-16
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