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- Hearst and Adobe take part in USD4m funding for fora.tv
- FORA.tv, a video site focusing on politics and economics, has raised USD4m in a Series A funding round from investors including return backers Adobe Ventures and William Randolph Hearst III. The site collates and organises video content from intellectuals, think-tanks, universities and other bodies, sorting the content into topical...
- News items 2008-05-08
Additional Resources
- Reinventing TV: Network TV Signs Off. Networked TV Logs On.
- The hermetically sealed world of television is about to be cracked open and rewired, transformed into an open publishing platform as a variety of new devices and services emerge to make independent video content easier - and perhaps even profitable - to produce and distribute to smaller subsets of the...
- White papers 2005-05-01
- TV; the King Is Dead. Long Live the King
- It is true that the marketing landscape has changed beyond recognition over the last decade. But what is not true is that TV has stood still. It hasn't, it's just that it's been poor at telling one what was happening to it. What has not changed, and probably never will,...
- White papers 2006-01-23
- Tune In Tomorrow
- In the wake of numerous dot-coms interacting with financial losses, some industries are cutting back on their new media initiatives. However, the direct response television sector is preparing for what it sees as the next marketing technology revolution: interactive television. In anticipation of interactive TV, many large infomercial marketers are...
- White papers 2001-03-01
- Self Care.com Case Study
- SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also put together a TV direct response marketing opportunity plan so company management could make an empirically based decision concerning the risk of testing spot and...
- Case studies
- How To Advertise Your Business On Cable TV—Big Results, Low Cost
- The article states that nothing gets the phone ringing and the orders coming in like lots of big media advertising. Newspapers, TV, and major Internet sites reach thousands, even millions, of potential customers around the clock. TV advertising is also very expensive. With prime-time 30 second commercials in medium-sized cities...
- White papers 2003-01-01
- Rapid Video Browsing on a VCR using a TV Set-top Box
- The era of interactive TV will be characterized by value-added services wherein users can shop, play games and receive video-on-demand - all using their television. This white paper describes the design and implementation of a rapid video browser that can easily be deployed on a TV set-top box to enhance...
- White papers
- Metadata in TV Production: Associating the TV Production Process With Relevant Technologies
- At each step in the production process the metadata to be collected and used has different characteristics. Possible metadata processing is listed for the major steps in TV production with an indication of the benefits and overheads at each point. Some of the metadata formats that are suitable and optimized...
- White papers 2002-06-28
- Radio or TV Interviews: How to Make the Most of Them
- Sooner or later the time will come when a person is asked or will ask to appear on radio or tv. It may be a business promotion, and advertisement or an interview about the industry. It's almost as bad as public speaking and most people fear that more than death...
- White papers
- Google Enters TV Ad Sales Market With EchoStar
- Google Enters TV Ad Sales Market With EchoStarGoogle TVSounds pretty cool. I was waiting for Google to get into the television business.
- Discussion threads 2007-04-05
- CRTL-TV to distribute videogames on Bebo
- Dutch games-focused video producer, CTRL-TV, has signed an online distribution deal with AOL-owned social network Bebo, says media news site C21. The agreement marks the 35th partner CTRL-TV has secured for its forthcoming videogames distribution scheme. The company hopes to secure 50 online partners by its Jun 1 2008...
- News items 2008-05-09
- Realty TV Stretches Investment Reality
- One should not believe everything he sees on television. Some documentaries, news reports, other well-researched features, as well as entire cable networks, do provide educational content as worthy as that from a college or university curriculum. However, most TV programming comes from the realm of entertainment where the emphasis is...
- White papers 2006-10-06
- Boost Sales With a TV Commercial
- Many businesses and organizations don't consider advertising on TV because they think it's too expensive. While this might be true for advertising on prime time network television or once a year Super-Bowl commercials, there are other affordable on-air alternatives and strategies to consider. Mention television, and immediately people think big-company...
- White papers 2005-06-27
- TV Ads
- Almost everyone would like to advertise on television. And really, it's not so hard to buy TV schedules. Why? Because no matter what demographic the audience falls into, a person can find appropriate programming on any one of the networks. Every station reaches every audience daily, with schedules that include...
- White papers 2006-01-17
- Advertisers Face TV Reality
- Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told us that traditional television commercials have become less effective in the past two years. As a result, advertisers are formulating strategies to coexist with digital...
- Research reports 2006-04-14
- Small-Screen Dream
- For years, TV advertising was the bastion of big-business marketers. One learned not to "squeeze the Charmin" and that "Things go better with Coca-Cola" from ad campaigns on the three big TV networks that reached one without cable hookups or satellite dishes. But all that has changed since cable networks...
- White papers 2006-01-01
- Apple and Google Shake Hands on TV
- Google's YouTube just struck big deals with Apple and EMI. YouTube content will now stream through Apple TV units and users will be able to enjoy music videos from EMI artists. With the EMI deal, YouTube now holds official partnerships with all four music majors, including Warner, Universal, and Sony...
- Blog posts 2007-05-31
- Broadcast Live TV from Your Notebook with Ustream.tv
- Want to broadcast live coverage of the chaos at your local Apple store? How about a live demo of your new iPhone accessory? Or your presentation at a business seminar? Whatever images you want to share with the world, all you need is an Internet-connected notebook, a Webcam, and Ustream.tv.The service lets...
- Blog posts 2007-06-29
- How to Take the Pain Out of Prospecting
- For small and mid-sized businesses, developing new business is essential. It's also a painful task for most people, including CEOs. Fortunately, it doesn't have to be that way. Now, learn how to prospect painlessly in this comprehensive, 30-minute Web cast of BizWise TV, sponsored by Cisco and...
- Webcasts 2006-10-09
- CTRL in distribution deal with Bebo ahead of programme launch
- Games-focused video production company, CTRL, has signed an online distribution deal with Bebo, reports C21. The agreement marks the 35th partner CTRL-TV has secured for its forthcoming programme content. The company hopes to secure 50 online partners by its Jun 1 2008 launch. ...
- News items 2008-05-09
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