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	<title><![CDATA[ford motor co. and marketing Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ford motor co. and marketing]]></description>
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		<title><![CDATA["Tonight Show with Conan O'Brien" Clip Shows How Brand Integration Gets Done]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10004961/tonight-show-with-conan-obrien-clip-shows-how-brand-integration-gets-done/]]></link>
		<description><![CDATA[Ford's brand integration of the 2010 Ford Taurus SHO on "The Tonight Show with Conan O'Brien" is a good illustration of how products are increasingly incorporated into programming. by Catharine P. Taylor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
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		<pubDate>Wed, 04 Nov 2009 08:46:32 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/ford+motor+co..html"><![CDATA[Ford Motor Co.]]></category>
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		<title><![CDATA[Auto Brand Loyalty Isn't What it Used to Be]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10002718/auto-brand-loyalty-isnt-what-it-used-to-be/]]></link>
		<description><![CDATA[According to a new study from CNW Marketing Research, only about 20 percent of new car shoppers stay with the auto brand they grew up on, reversing decades of assumed loyalty. Gone, apparently, when men and it was usually men would jingle the change in their pockets and pronounce themselves...]]></description>
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		<pubDate>Wed, 21 Oct 2009 08:09:17 -0700</pubDate>
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		<category domain="http://resources.bnet.com/topic/chevrolet.html"><![CDATA[Chevrolet]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
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		<title><![CDATA[Ford Outdoes Chrysler and GM in Share of Clunker Deals]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/10002275/ford-outdoes-chrysler-and-gm-in-share-of-clunker-deals/]]></link>
		<description><![CDATA[The Ford Focus and the Ford Escape made it into the Top 10 new vehicles purchased under the Cash for Clunkers program. But overall, Asian brands won the most share from the program. by Jim Henry]]></description>
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		<pubDate>Thu, 27 Aug 2009 09:29:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/chrysler+llc.html"><![CDATA[Chrysler LLC]]></category>
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		<title><![CDATA[Dealer Deaths Could Help GM, Ford, Chrysler]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000666/dealer-deaths-could-help-detroit-three/]]></link>
		<description><![CDATA[The sorry state of the auto industry provides at least a sliver of good news for the struggling Detroit Three: Dismal auto sales will thin their dealer ranks at a rapid pace by encouraging voluntary consolidation and closings.    The National Automobile Dealers Association predicts 1,200 of the...]]></description>
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		<pubDate>Wed, 11 Feb 2009 05:19:08 -0800</pubDate>
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		<title><![CDATA[Q&A: Mark Fields of Ford on Fiat-Chrysler, Microsoft]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000569/qa-mark-fields-of-ford-on-fiat-chrysler-microsoft/]]></link>
		<description><![CDATA[Automakers sometimes demand exclusive relationships with other car companies and suppliers, but at first glance, Ford has no issue with a Fiat-Chrysler hookup, said Ford's Mark Fields. by Jim Henry]]></description>
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		<pubDate>Mon, 26 Jan 2009 09:09:49 -0800</pubDate>
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		<title><![CDATA[Ford Motor Company December Sales Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14028_23-257389.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions  Our first question comes from John Murphy &#8211; Merrill Lynch. John Murphy &#8211; Merrill Lynch Two questions for you real quick, first on your market share gains and Jim I love your statement, ?You can&#8217;t eat market share,? but it is a...]]></description>
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		<pubDate>Mon, 05 Jan 2009 15:44:15 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/merrill+lynch+%2526+co.+inc..html"><![CDATA[Merrill Lynch & Co. Inc.]]></category>
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		<title><![CDATA[If Ford Drops Volvo, Will GM Drop Saab?]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000419/if-ford-drops-volvo-will-gm-drop-saab/]]></link>
		<description><![CDATA[Now that Ford is willing to sell or otherwise give up Volvo, will GM's Saab unit be the next shoe to drop? Saab and Volvo share some of the same problems, from a Detroit standpoint. by Jim Henry]]></description>
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		<pubDate>Mon, 01 Dec 2008 13:06:28 -0800</pubDate>
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		<title><![CDATA[Ford Gives Up On Volvo, After All]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000417/ford-gives-up-volvo-after-all/]]></link>
		<description><![CDATA[Ford will cut Volvo Car Corp. loose after all. Ford President and CEO Alan Mulally said a year ago Ford would keep Volvo and fix it, but the downturn has forced Ford's hand. by Jim Henry]]></description>
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		<pubDate>Mon, 01 Dec 2008 08:21:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/volvo.html"><![CDATA[Volvo]]></category>
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		<title><![CDATA[Ford Sells Controlling Stake in Mazda]]></title>
		<link><![CDATA[http://industry.bnet.com/auto/1000393/ford-sells-controlling-stake-in-mazda/]]></link>
		<description><![CDATA[Ford is selling most of its share in Japan's Mazda Motor Corp. and giving up control of Mazda. The move points up another ongoing issue: will Ford continue to hang onto Volvo? by Jim Henry]]></description>
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		<pubDate>Mon, 24 Nov 2008 07:30:05 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mazda+motor+corp..html"><![CDATA[Mazda Motor Corp.]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">7261</category>
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		<title><![CDATA[Switchfoot keeps roots, shows crossover appeal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qn4179/is_20081025/ai_n30951321]]></link>
		<description><![CDATA[By Phil Anderson   THE CAPITAL-JOURNAL   Switchfoot is that rare group whose music and videos are apt to pop up on mainstream and Christian outlets.   Fans of the San Diego-based alternative rock band no doubt have grown in number through the years and will be...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 25 Oct 2008 23:59:59 -0700</pubDate>
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