Resources

1 Resources for

foreseechange

Market Segmentation: Objectives, Segmentation Bases and Methods: Consumer diversity is increasing rapidly and firms have long sought to differentiate their products relative to competitors. This is where market segmentation comes in. Long gone are the homogeneous markets that Henry Ford conquered with his mass production of one model of car mass customisation is the new objective. While...; Tags: Market-segmentation, Market Segmentation, Foreseechange, Consumer Diversity, Marketing Research, Sales Strategy, Marketing, Sales; White papers 2001-08-01

Add wit and stir.: Byline: Jeni Payne Jul 22, 2005 (Ad News - ABIX via COMTEX) -- Australian marketers are "underperforming" by not placing a greater focus on the baby-boom generation. ...; Tags: ABC Inc., advertisement, FINANCE, K Mart; Research articles 2005-07-22
Time to go fishing for cashed up consumers.: Byline: Lyn White Aug 01, 2005 (Inside Retailing - ABIX via COMTEX) -- Charlie Nelson is the director of Melbourne- based forecasting company foreseechange. His advice for retailers looking...; Tags: Australian Stock Exchange Ltd.; Research articles 2005-08-01
Baby Boomers hailed as recession busters.: Dec 03, 2002 (Inside Retailing - ABIX via COMTEX) Separate consultancies in Melbourne and Sydney have both predicted buoyant retail sales for Christmas 2002. Melbourne-based Foreseechange has reported the consumers' ability to spend is at an all-time high. Sydney's IdeaWorks concludes that Australia is...; Tags: Ideaworks; Research articles 2002-12-04