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- Forest Laboratories: Finding Ways to Bring Drugs to Market — Fast
- Pfizer may be big, but Forest Laboratories is nimble. The smaller company competes by ushering drugs through FDA red tape in record time. Giant: Pfizer Shadow Success: Forest Laboratories, Inc. Pfizer market cap: $96.56 billion;...
- Articles 2009-06-10
- In the Shadow of Giants
- Sure, only one company can be No. 1. But so what? Smaller firms have plenty of advantages — and they often outperform industry leaders. Here are four who are thriving in the shadows.Bigger is almost always better when it comes to business — at least that's the common belief. Big...
- Articles 2009-06-10
Additional Resources
- Analyzing Your Business's Strengths, Weaknesses, Opportunities, and Threats
- SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a method of assessing a business, its resources, and its environment.
- Articles 2007-02-01
- Conduct Your Own Competitive Analysis
- Articles 2007-02-05
- Explore What's New and Different in Microsoft Word 2007
- Articles 2007-02-05
- Avoiding Tricky E-mail Situations
- The immediacy with which e-mail has enabled people around the world to communicate with each other has great advantages—but also some real disadvantages. When we have little time to spare, we often feel under pressure to reply to e-mails as soon as they arrive in our inboxes, and this can...
- Articles 2007-02-28
- What Is Crowdsourcing?
- Despite the jargony name, crowdsouring is a very real and important business idea.
- Articles 2007-02-01
- Calculating Activity Based Costing
- Activity based costing ABC attempts to create the big picture-crystal-clear, full, and accurate-by painting assorted little pictures.
- Articles 2007-02-01
- Coordinating a Volunteer Workforce
- Volunteers are an important part of the business culture. Organizations can leverage volunteers in many ways to help them meet institutional goals.
- Articles 2007-02-01
- Conduct Your Own Internal Communications Audit
- Articles 2007-02-05
- Knowledge Worker Interview Questionnaire
- Articles 2007-02-05
- Tapping into Passion
- Employees are much more dedicated, much more productive, and much easier to manage when their work engages their passion; they generate their own momentum. Conversely, when a team member’s passion is not engaged, he or she is often dispirited, likely to shun responsibility, and unable to meet objectives.Successful start-up ventures...
- Articles 2007-02-15
- Conquering Nerves
- Nerves, stage fright, butterflies—by any name, this experience can sabotage our ability to communicate well and to demonstrate our strengths on the job. The body’s nervous reaction to speaking in public, making a presentation to customers or colleagues, or even speaking up during an internal meeting can rob us in...
- Articles 2007-02-28
- Discussing Your Salary and Benefits
- It’s not easy to do. It can create much concern. It can even generate a sense of panic. Sitting down to negotiate your salary and benefits is guaranteed to be a tense time. More than that, the way you handle such a negotiation will make a major difference in your...
- Articles 2007-02-28
- How I Got Here: Boss-Management Tips from the Pros
- Who knows how to manage high-powered executives? Other high-powered executives! We asked execs at Texas Instruments, General Electric, and Toshiba how they manage their bosses.
- Articles 2007-03-07
- How to Manage Your Boss
- It's nice to imagine that the success of your career rests upon your basic competence at doing your job, but that's only half the picture.
- Articles 2007-03-07
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