BNET Industries
Forrester Research Inc. (FORR) is in the Business Services Industry
- Revenue
- Dec 31 2007
- $212.0M
- Profit
- Dec 31 2007
- $18.9M
- Market Cap
- May 08 2008
- $692.0M
Latest News and Analysis
Live Webcast: Forrester Best Practices: Improve IT Service Delivery and Support
The IT help desk is the guardian of day-to-day business productivity and, more importantly, the front door to your IT organization. However, a Forrester survey reveals that only 53% of technology users at U.S. companies are satisfied with the support services they receive. Join this live TechRepublic...
Virtualize and Optimize Your IT Infrastructure
"Connect 2008: Virtualize, Optimize" It is not how much you invest, but the strategy behind your investments that optimize your IT infrastructure. Register now to view the on-demand version of this premier online event from Thursday, April 10th and learn how strategies like virtualization can reduce your...
Sales Aren't Dead, They're Online
Few retailers are looking at 2008 as a good year for growth, but there's one area where expansion efforts could pay off: online sales. The State of Retailing Online 2008: Marketing Report -- released last week at the Shop.org Online Marketing Workshop in Scottsdale, AZ -- predicts a 17 percent...
E-commerce Milestone: First Drop in Category Shoppers
This year marked the first in Forrester Research's ten-year history of tracking Internet spending that an e-commerce category has lost shoppers. Which category? Travel. Forrester's survey showed that 9 percent fewer people booked travel online this year than in 2005. Though travel websites still report...
One in Four Americans Use MySpace
In other words MySpace boasts 70 million users, according to the latest from comScore.Back in July of 2005, the social networking site was picked up by Rupert Murdoch's News Corp. for what was considered a hefty $580 million. Now some investors say it was a bargain.So how many of those...
How Firms Use Database Marketing Services
Forrester interviewed 198 marketers about how they outsource 10 related database marketing services. Bottom line: Direct marketers are hungry for outsourcing services. They turn to service providers for data processing, technology, and analytic expertise but are more protective of the strategic elements of their programs. Midmarket clients are hungry for...
Obstacles to Customer Experience Success
Based on a survey of customer service executives, Forrester researchers discovered that most do not follow a disciplined approach to customer experience management. Only about half of the respondents have an enterprisewide customer experience effort and about one-quarter have an executive in charge of customer experience across channels. The most...
REI: A Case Study In Multichannel Organization
Forrester shows that multichannel retailers need to focus on their organization and culture. REI's efforts in building a multichannel culture represent a best practice for other firms to learn from. The retailer developed a focus on the customer — that cuts across channels — with a combination of organizational restructuring,...
Social Computing: The Impact Of Emerging Technology On Consumer Behaviour And Marketing Strategy
This presentation explains the impact of emerging technology on consumer behaviour and marketing strategy.
The People Who Make Great Web Sites
Forrester surveyed their Customer Experience Peer Research Panel to reveal the inner workings of today's typical Web organization. They found an experienced boss with big responsibility but a relatively small budget, and centralized design resources — an approach that respondents ranked high in terms of communication, quality, and efficiency. But...
Make Your Global Site Committee More Effective
Global site committees are trustees of a company's global online presence. But these committees are ineffective when they concentrate power at headquarters, lack stakeholder representation, and don't encourage peer-to-peer communication. To be effective, global site committees need regional communication structures, distributed decision-making, and accountability in proportion to responsibility.
SAP Continues Pushing Into The North American Insurance Market
Forrester spoke with SAP's insurance execs, who emphasized the firm's high level of commitment to the industry. Despite its efforts, SAP has yet to become a top-tier vendor of insurance applications in North America. The problems: an ineffective partnership with Accenture, haphazard management of marketing channels, and an insufficient local...
Interactive Marketing Channels To Watch In 2006
Email and search marketing are now the foundation of most interactive marketing programs. But marketers are also enthusiastic about emerging channels like social networks and RSS. What stops more marketers from testing these and other new channels like games and mobile? They have their hands full optimizing existing channels and...
The Forrester Wave: Order Hubs, Q2 2006
In the first business process-focused assessment of its kind, Forrester evaluated leading order management cycle (OMC) vendors across 115 criteria and found that SAP mySAP Business Suite, Sterling Commerce/Yantra, and Comergent established early leadership in attaining order hub designation — thanks to their ability to deliver the right balance between...
Advertisers Face TV Reality
Forrester and the Association of National Advertisers surveyed 133 national advertisers representing almost $20 billion in ad spending. More than three out of four told us that traditional television commercials have become less effective in the past two years. As a result, advertisers are formulating strategies to coexist with digital...
Capturing Value From Check 21
The first wave of innovation from Check 21 legislation has been remote deposit capture (RDC) — enabling businesses to make deposits remotely. But there are more opportunities for both banks and businesses. Banks can use image capture to cut down on the transportation of checks from their branches, eliminate some...
The Database Marketing Services Landscape
Database marketing service providers address the growing need for outsourced services that combine marketing, technology, analytics, and operations expertise. We recently published an evaluation of 10 companies that we consider to be the leaders of this industry — but buyers have dozens of other choices. This report includes basic information...
B2B Email Marketing Best Practices: Hewlett-Packard
Built gradually over the last five years, Hewlett Packard's (HP's) "Technology At Work" email newsletter provides a good model for B2B marketers planning to start an email program or those looking to advance an existing program to the next level. Because of its emphasis on deep customer research, relentless testing,...
Financial Services Firms Need To Design For Trust
Trust is a critical component of building relationships with financial services customers. But Forrester's expert evaluations uncover many areas where firms do a poor job of building trust. To improve, firms must explicitly focus on trust-building principles whenever they design or evaluate interactions. How? By dealing with personal information appropriately,...
The Forrester Wave: Transportation Management Solutions, Q1 2006
As global companies look to manage extended supply chains, transportation management is taking center stage. Firms are looking for solutions that offer transportation functionality ranging from procurement to visibility and spanning all transportation modes: ground, air, ocean, and parcel freight. To assess the state of transportation applications and see how...
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- Incorporated: 1983
- CEO: Mr. George F. Colony
- Employees: 903
Key Competitors
Forrester Research Inc. Company Info
Board of Directors
Mr. George F. Colony
Chairman
Mr. Henk W. Broeders
Mr. Robert M. Galford
Mr. George R. Hornig
Ms. Gretchen G. Teichgraeber
Mr. Michael H. Welles
Contact Information
400 Technology Square
Cambridge, MA
617 613-6000
NAICS Code
Research and Development in the Social Sciences and Humanities: 541720
